Louise Cooke work email
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Louise Cooke personal email
Over 13 years experience in consumer marketing and 9 working for the UK’s leading pet care business Pets at Home. With an exceptional track record heading up the marketing function for Vets For Pets UK wide and a proven commercial and consumer focus, leading the instore marketing across the UK retail estate. A highly influential, strategic, consumer focussed and knowledgeable individual with experience working across a range of business models from franchisee and joint venture to start up and largescale (PE, PLC, VC).I have an energetic nature, an ability to see the bigger picture and to truly get to the crux of what a business needs. Providing services from advisory and strategy, to market orientation insight, communication plans, implementation process and delivery through my extensive network. My innate curiosity, entrepreneurial style, depth of experience and passion for the veterinary and the pet industry means I work fluidly across a range of consumer business challenges.
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Co-FounderLuna The Dental VetsOxford, Gb -
DirectorLouise Cooke Consultancy Oct 2024 - PresentWith more than 13 years experience in consumer marketing and over 9 working for the UK's leading pet care business; Pets at Home & Vets For Pets. I am now working as an advisor and strategic marketing consultant.Reach out for a discovery chat today. -
Head Of Pet Care Centre Marketing & ServicesPets At Home Oct 2021 - Jul 2024Handforth, Gb- Strategic planning and delivery of instore marketing across 440 Pets at Home stores across the UK, including embedding new products and optimising instore consumer experience,- Launched rebrand of 'Pets' and concept store strategy,- End to end marketing campaigns supporting product, veterinary, grooming services and Pet Pals children events,- Strategy and thought leadership across 450+ veterinary practices (VetsForPets) to drive acquisition, support retention and improve average ticket value,- Proficient in complex procurement inc. project to onboard and land new web to print platform for estate. -
Head Of MarketingVets For Pets Oct 2018 - Oct 2021Swindon, Gb- Annual marketing strategy, nationally and locally. Aligning complex budgets and opportunities via suppliers,- Worked marketing and comms strategies for all range of veterinary practices from hospital, advanced and specialist to first opinion,- Implementing effective process to manage multi-practices in an impactful but resource effective manner,- Community engagement toolkits and activation strategies,- Strategic support for recruitment marketing,- Partner acquisition strategies and onboarding collateral,- Annual business reviews leading on consumer marketing impact and results at a local, national and brand level,- Crisis PR lead and exec advisor. -
Senior Local Marketing Manager (North)Vets For Pets Aug 2015 - Oct 2018Swindon, Gb- Local marketing strategy and activation across c. 250 veterinary practices,- Consumer business partnering, advice and guidance to vets, navigating joint venture model,- Delivered full channel mix strategies at a local level, integrating nationally,- Delivered regional partnerships and events eg. Royal Highland Show, RNLI & National Trust Scotland. -
Local Store Marketing ManagerPapa John'S (Gb) Ltd Dec 2013 - May 2015Milton Keynes , Gb- Responsible for strategy and delivery of all store level marketing across the UK c. 250 franchised stores,- Scoped and landed creative strategies for regional & local activations inc. World Cup, Student acquisition, instore engagement and 'Quality Guarantee'. Inc. all openings and events.- Digital centric approach to local strategy delivering measurable impact through innovative strategies. -
Unwrapped Retail Marketing OfficerOxfam Jun 2013 - Dec 2013Oxford, Oxfordshire, Gb- Rebranded and relaunched Oxfam Unwrapped; the charity's hero gifting, fundraising products.- Rolled out across network of 700 stores and through multichannel activation campaign. -
Marketing And Communications ExecutiveOxfam Aug 2011 - Jun 2013Oxford, Oxfordshire, Gb- Launched innovative new fundraising product,- Worked across the full channel mix with an entrepreneurial approach,- Delivered brand, acquisition, retention, growth and loyalty strategies. -
Account Management - KraftJwt Mar 2011 - Mar 2011New York, Ny, UsSupporting the KRAFT account team to deliver a range of research, pitches and creative assets for a new product launch - Philadelphia with Cadbury chocolate spread. Also worked with teams on Shell, Andrex, Tourism Ireland and Diesel. -
Account Handling Team - BerghausPalmer Hargreaves Feb 2011 - Feb 2011Leamington Spa, England, GbSupporting the account handling team to brief internal creative agencies, prepare client evaluations and pitches. Predominantly working on Berghaus but also on Vauxhall. -
Financial PrTeamspirit Aug 2008 - Sep 2008London, London, GbSupporting team to write and sell in stories, research the market place and evaluate campaigns for clients.
Louise Cooke Education Details
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Marketing Week Mini Mba With Mark Ritson -
Squared Online -
University Of WarwickSociology
Frequently Asked Questions about Louise Cooke
What company does Louise Cooke work for?
Louise Cooke works for Luna The Dental Vets
What is Louise Cooke's role at the current company?
Louise Cooke's current role is Co-Founder.
What is Louise Cooke's email address?
Louise Cooke's email address is lo****@****una.pet
What schools did Louise Cooke attend?
Louise Cooke attended Marketing Week Mini Mba With Mark Ritson, Squared Online, University Of Warwick.
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