Louise Cooke Email & Phone Number

Oxford, Gb

With more than 13 years experience in consumer marketing and over 9 working for the UK's leading pet care business; Pets at Home & Vets For Pets. I am now working as an advisor and strategic marketing consultant.Reach out for a discovery chat today.

Handforth, Gb

- Strategic planning and delivery of instore marketing across 440 Pets at Home stores across the UK, including embedding new products and optimising instore consumer experience,- Launched rebrand of 'Pets' and concept store strategy,- End to end marketing campaigns supporting product, veterinary, grooming services and Pet Pals children events,- Strategy and thought leadership across 450+ veterinary practices (VetsForPets) to drive acquisition, support retention and improve average ticket value,- Proficient in complex procurement inc. project to onboard and land new web to print platform for estate.

Swindon, Gb

- Annual marketing strategy, nationally and locally. Aligning complex budgets and opportunities via suppliers,- Worked marketing and comms strategies for all range of veterinary practices from hospital, advanced and specialist to first opinion,- Implementing effective process to manage multi-practices in an impactful but resource effective manner,- Community engagement toolkits and activation strategies,- Strategic support for recruitment marketing,- Partner acquisition strategies and onboarding collateral,- Annual business reviews leading on consumer marketing impact and results at a local, national and brand level,- Crisis PR lead and exec advisor.

Swindon, Gb

- Local marketing strategy and activation across c. 250 veterinary practices,- Consumer business partnering, advice and guidance to vets, navigating joint venture model,- Delivered full channel mix strategies at a local level, integrating nationally,- Delivered regional partnerships and events eg. Royal Highland Show, RNLI & National Trust Scotland.

Milton Keynes , Gb

- Responsible for strategy and delivery of all store level marketing across the UK c. 250 franchised stores,- Scoped and landed creative strategies for regional & local activations inc. World Cup, Student acquisition, instore engagement and 'Quality Guarantee'. Inc. all openings and events.- Digital centric approach to local strategy delivering measurable impact through innovative strategies.

Oxford, Oxfordshire, Gb

- Rebranded and relaunched Oxfam Unwrapped; the charity's hero gifting, fundraising products.- Rolled out across network of 700 stores and through multichannel activation campaign.

Oxford, Oxfordshire, Gb

- Launched innovative new fundraising product,- Worked across the full channel mix with an entrepreneurial approach,- Delivered brand, acquisition, retention, growth and loyalty strategies.

New York, Ny, Us

Supporting the KRAFT account team to deliver a range of research, pitches and creative assets for a new product launch - Philadelphia with Cadbury chocolate spread. Also worked with teams on Shell, Andrex, Tourism Ireland and Diesel.

Leamington Spa, England, Gb

Supporting the account handling team to brief internal creative agencies, prepare client evaluations and pitches. Predominantly working on Berghaus but also on Vauxhall.

London, London, Gb

Supporting team to write and sell in stories, research the market place and evaluate campaigns for clients.

Education record

Education record

2:1, Sociology