Louise Copeland, Mba Email & Phone Number

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

Led an 8-member marketing and alumni relations team in the development and implementation of strategic marketing programs supporting student recruitment, national reputation, alumni engagement, and annual giving. Accountable for branding, advertising, media relations, website, news production, direct marketing, interactive and social media marketing, and event planning. Reported to the President and Dean.• Worked with internal and external partners, led the comprehensive brand development of the newly combined Mitchell Hamline School of Law. Built all elements of the brand from the ground up, including a 1,200-page website, in less than seven months.• Conducted proof of concept, pricing, and reputational research supporting the successful introduction of the nation’s only ABA-approved, part on-campus/part online Hybrid J.D. program. Designed the go-to-market strategy that has filled the Hybrid J.D. program to capacity since its inception.• Chaired the “If Not for Mitchell” campaign communications team. Partnered with Mitchell trustees and senior leadership in the successful completion of the $25M campaign.• Increased annual alumni giving by 33% and participation by 25%. Grew alumni engagement in mentoring, continuing education, volunteerism, and event attendance.• Instituted the use of best practices and data—focus groups, website usability studies, surveys, web analytics—in all key marketing and alumni engagement efforts.• Counseled the Dean and senior leadership on crisis communications and business, marketing, and brand strategies.

Greater Minneapolis-St. Paul Area

Led creative services, communications, interactive marketing, and events staff of up to 12 members to develop and implement annual strategic marketing and communications plans. Ensured the integrative nature of all the marketing and communications efforts across the school’s 12 degree programs, eight departments, and five centers.

Greater Minneapolis-St. Paul Area

Led a 5-member creative services team. Directed the development and production of all-school and program-specific advertising, collateral, publications, and website presence.

Greater Minneapolis-St. Paul Area

Operated a solo-practice, marketing consultancy serving consumer products and services clients in the U.S. and abroad.CLIENT ENGAGEMENTS:• Land O’Lakes International: Served as marketing consultant on USAID projects in Honduras and Macedonia. Conducted classroom training for project clients in marketing, branding, and new product development. Consulted with individual clients to help build consumer and food service businesses in an emerging marketplace.• Hubbard Broadcasting/Bound to Be Read Bookstore: Created marketing strategy and infrastructure for independent bookstore. Identified business objectives, defined target customers, and developed brand identity. Collaborated with agencies to develop advertising, media, and public relations plans.• General Mills: Co-facilitated brainstorming sessions with consumer promotions team. Used projective techniques to help clients overcome creative roadblocks and generate new promotional and communications ideas.

Greater Minneapolis-St. Paul Area

Mba, Marketing

Bs, Accounting