Louise Coxon Email & Phone Number

Oxfordshire, England, United Kingdom

Providing strategic communications direction and tactical support for our clients who are dedicated to making an impact for their customers and wider society is a key aspect of my role. My unique background in healthcare and the insurance industry blends perfectly at TALA allowing me to flex my comms expertise in two very different sectors that actually have more in common than you would think! Digital transformation programmes is a major current common denominator. As a member of the leadership team, with resourcing and line/matrix management responsibilities, I'm an advocate of coaching and mentoring to empower colleagues to thrive and succeed.

Oxfordshire, England, United Kingdom

Working as a consultant at three agencies supporting healthcare and automotive clients. Delivered projects and workstreams to drive engagement and advocacy with key stakeholders through owned content creation across the channel mix complemented by earned media coverage. As a freelancer, I'm focused on supporting companies with integrity, driven to do their very best for their customers while reflecting on their positive societal impact.

Milton Keynes, United Kingdom

Corporate Reputation Manager 2019 (equivalent to Head of Communications)Communications Manager 2016 - 2018 ((equivalent to Head of Communications)Communications Controller 2013 - 2016 (equivalent to Senior Communications Manager)OVERVIEW: Development of corporate communications strategy and implementation of work programmes to reflect the Group's corporate objectives, positioning and thought leadership credentials. Management of corporate reputation programme 2015 to 2019 including strategic issues-focused communications counsel to C-suite and the Group's Boards (2014 to 2019).• Led the evolution of the crisis communications playbooks to reflect the Group’s unique, complex industry role in close consultation with relevant senior leaders and relevant risk subject matter experts.• Brand/reputation risk and issues management and analysis across the Group; plus onboarding and implementation of reputation perception tool.• Member of MIB crisis management team with senior responsibility and accountability; improving operational resilience and crisis planning for the Communications team through regular socialisation and rehearsal of playbooks.• B2B and B2C campaign and media management; use of outcome-focused objectives and evaluation with KPIs such as shifts in stakeholder perception of brand, secured target-audience advocacy and desired behaviour change to support organisational strategic objectives; use of tactical KPIs to monitor content and channel effectiveness.• Media spokesperson/media briefings; media training and coaching of C-suite and subject matter experts; management of Group's press office.• Stakeholder management and engagement with government agencies, industry bodies and other key organisations to collaborate on projects/issues, eg impact of Brexit.• Line management of the Communications team plus matrix management of multi-disciplinary professionals.• Budget control/forecasting; supplier management; GDPR within the Communications team.

Led brand refresh – visual identity and tone of voice for internal and external communications.Developed storytelling campaigns to raise the profile of the organisation to key stakeholders including social care commissioners and social care media.Media engagement for issues specific to the learning disability sector.Internal communications - including production of employee newsletter.Production of annual report/annual review in a range of formats for target audiences.

Northampton, England, United Kingdom

Led multi-channel awareness campaigns using engaging, storytelling content to increase awareness of the disease, increase financial donations and increase volunteer engagement. Incurable Optimism campaign awarded 2011 Not-For-Profit CIM Marketing Excellence Award.Development and execution of MND research brand strategy and internal and external stakeholder engagement programme to increase advocacy and funding.Led the charity’s national media profile and membership/volunteer advocacy campaign in support of the Human Fertilisation & Embryology Bill.Production of a range of corporate publications including annual reports and research reports.Content creation for internal communications, membership events, research symposia and health care professional events.

Media spokesperson for awareness-raising media activity and regional/national media issues and crises in the south region.Led regional proactive media/PR engagement to support national awareness campaigns and regional key performance indicators.Copywriting for internal and external communications channels.

Led media engagement with B2B and B2C media to raise the profile of a global management psychology company, pensions software provider and a credit score software provider.