President and founder of an Alabama-based PR firm partnering with brands, businesses and issues who know when the stakes are high, communications matters. Peritus is a woman-owned small business, top PR firm in the state and champion for local communities.

Served as the Alabama regional director of a Louisville-based public affairs agency, Peritus. Peritus was a full-service firm with six offices in five states nationally that has been recognized as one of the fastest growing full-service communication firms in the country. I was hired as an account coordinator in 2010to help open Peritus’ first Alabama office in Birmingham. The original firm closed its doors in Louisville , and a new locally-owned Birmingham-based firm Peritus PR was started by Louise Oliver and established in January 2014.

- Led largest public relations account and served as the day-to-day contact for The City of Gatlinburg.- Managed Peritus’ marketing, including social media, blog writing, website maintenance and brand development.- Coordinated with creative teams, account staff and graphic designers in the production of account needs.- Developed strategies to generate business, negotiate contracts for services provided under hourly,retainer and project fees and build and deliver successful pitch presentations.- Led and oversaw account teams, including interns, event support and client staff.