Louise Downs Email & Phone Number

Quincy, Ma

Assists President/Owner in executing critical business functions including Billing, Payroll, Personnel, Internal & External File Maintenance, and Report Creation. Proficient in QuickBooks and is Administrator for Microsoft products internally used.

Boston, Ma

Accomplished marketing professional with proven success in the development, forecast, budget, execution and analysis of consumer and business programs. • Experienced in overseeing strategic plans, reducing expenses, and improving processes and systems. • Results driven, able to lead highly productive cross-functional teams, and manage multiple tasks with strict attention to detail.

Boston, Ma

Marketing Manager – Planning & Strategy 2008 - 2015 Marketing Manager – Winback & Customer Relationship Management 1998 - 2008• Managed Bill Media, Direct Mail, Email, and Automated Network Announcement tactics within the $45M annual budget for direct response marketing. • Directed cross-functional marketing teams to ensure each tactic accurately supported customer targets, launched on time, and achieved or exceeded call and sales forecasts. • Precise targeting with improved Bill Media messaging drove 200% YOY in key FIOS bundle sales.• Used EXCEL to report and analyze key metrics to track against marketing goals, and to identify trends, successes and opportunities for improved outcomes. • Conducted campaign tests using offer, target, frequency, promotion and aged lead criteria to determine effectiveness of strategy and approach. • Compiled and distributed marketing calendars. Updated and presented weekly briefs and reports containing promotional offer information, and disclaimers across print and digital tactics. Audience included Channel, MARCOM, Online, Regional, Multi-cultural and Product Management partners. • Developed, implemented and managed several strategic revenue generating programs across the Verizon footprint. Delivered robust, integrated promotions across all consumer marketing and sales channels to consistently surpass acquisition goals.• Developed marketing requirements and delivered an integrated desktop tool providing online product recommendations and service qualifications to consumer service representatives.Supported tool training development and delivery; wrote end user guide and job aids.

Boston, Ma

Product Manager – Data Services • Managed switched data services focusing on packet data networks generating a $6.8M annual revenue stream. • Project managed platform migrations involving 3,000+ end users from several major accounts and retired $1.5M of equipment. Customers experienced a seamless transition and improved service.• Interacted with multiple vendors, interdisciplinary teams and internal systems to simultaneously support and deploy three distinct regional packet networks and platforms. • Created product plans including analyses of the competitive environment, market needs and trends. Wrote action plans for product features, deployment, sales channel, compensation and promotions. • Awarded Product Manager Certification based upon rigorous program requirements..

Boston, Ma

Network Consultant – Business Sales• Supported Account Executives in identifying applications and negotiating sales of voice and data network services to top tier accounts. Required extensive customer tact, rapport and advocacy.• Project managed end to end account activities for four high profile accounts simultaneously and seamlessly including new installations, billing and service issues. Customers perceived they were my sole account by successfully organizing and prioritizing projects and using exceptional multitasking skills.• Met quotas for selling systems, equipment and data services directly to lower tier business accounts. Winner of Customer Services awards for sales of voice and data services.

Digital Marketing Certificate

The American Graphics Institute's Digital Marketing Program prepares participants for marketing positions that carry digital design.

Bachelor Of Arts (B.A.), Psychology And Law & Justice