Louise Elizabeth O'Donnell Email & Phone Number

Glasgow, Scotland, United Kingdom

Lead Generation is a key strategy across STV Commercial driving increased revenue for STV. My role involves engaging with our sales teams on a daily basis and working closely with management to identify opportunities, and implement strategies that maximise success.

Glasgow, Scotland, United Kingdom

I focus on building effective B2B marketing campaigns, client strategy and events and communications positioning at STV.This involves working closely with our internal commercial sales teams and their clients to help them develop their marketing strategies. As well as managing the profile and presence of STV Commercial.My role is all about building awareness of STV solutions, identifying opportunities and developing great ideas that deliver measurable results. This means I work across a whole range of initiatives from media partnerships, events, client pitches and B2B marketing techniques.

Glasgow, United Kingdom

My main objective is to lead on our STV Commercial positioning objectives and B2B marketing effectiveness. This involves delivering effective marketing solutions and ensuring strong brand presence in both the Scottish business community and London agency market place. My role involves working closely with our Strategic Development Director and commercial sales teams across a whole range of initiatives and key projects.Specialisms include: lead generation, pitch support, client development, events, B2B marketing techniques and media partnerships. May day to day tends to look a little something like this: Provide leadership, management and training to Strategic Development Positioning team. Enhance and grow STV Commercial brand presence.Drive awareness of STV Commercial opportunities. Continuously review and analyse.STV Commercial Communications.Oversee and manage the production of key campaigns.Specialties: Client servicing, project management, pitching/presenting ideas, client relations, writing creative briefs, b2b communications, email marketing skills, the ability to multi task and work to tight deadlines, event management, campaign planning, analysing data, managing both internal and external expectations, making things happen.

Glasgow, United Kingdom

Specialising in client strategy and B2B marketing to drive commercial objectives at STV. As a senior member of the Client Services team, my main objective is to ensure we deliver effective marketing solutions, media partnerships and campaigns to our Scottish based clients. My role involves working closely with our commercial sales teams across a range of initiatives: lead generation, pitch support, client development, events, B2B marketing techniques and media partnerships. Duties include: Ensure KPIs set by the Client Services Director are met.Manage media partnerships. Continuously review projects and ensure they are to the highest quality and on brand. Provide leadership, management, training and guidance to Client Services Assistant. Pitching/presenting ideas and STV solutions.Seek and develop client development opportunities.Proactively identify new processes and review existing.Manage the production of marketing materials such as email campaigns, direct mail communications and event materials. Project management.Lead generation. Event planning and management. Managing event deliverables from conception to execution.Managing both internal and external expectations.Analysing data to ensure maximum return on investment.

Glasgow, United Kingdom

After just 9 months working at STV I was promoted from Client Services Assistant to Executive. My role involved working closely with our Business Development teams maximising revenues for STV. This involved working with a whole host of key clients across a range of initiatives from client pitches, events, B2B marketing techniques and media partnerships. Duties included: Managing the production of marketing materials such as email campaigns, direct marketing communications and event materials. Project management.Pitching/presenting ideas and STV solutions.Seek and develop client development opportunities. Lead generation. Event planning and management. Managing event deliverables from conception to execution.Writing creative briefs.Managing both internal and external expectations.Communicating the STV brand effectively via a range of marketing techniques.Email marketing. Preparing engaging sales presentations. Analysing data to ensure maximum return on investment.

Glasgow, United Kingdom

After a successful year working in social media marketing I was keen to further develop my skill set and was offered a role in the commercial department at STV – Scotland’s leading digital media brand. Working as part of a demanding team I delivered effective B2B marketing campaigns and client hospitality events to showcase the cross-platform solutions of STV to advertisers. Duties included:Creating engaging sales presentations using Keynote.Preparing reports for client meetings. Managing the delivery of B2B marketing campaigns from idea generation to implementation and analysis. Producing client video testimonials.Working with internal departments such as STV Creative and Consumer Insights to ensure overall achievement of business goals.

Glasgow, United Kingdom

I was headhunted for this position via Linked In 2012, two weeks after graduating from Glasgow Caledonian University where I attained a First Class Honours degree in Media and Communication. I specialised in social media management and online reputation management. Duties included:Developing and implementing successful online strategies for a range of clients.Social monitoring and channel management across all social media platforms. Writing reports and communicating with clients. Managing social media campaigns including scheduling, engagement and troubleshooting.Writing copy for social media, websites and blogs. Idea generation and presenting to clients. Liaising with clients and colleagues on a daily basis to ensure requirements were met.

Glasgow

This was a continuous unpaid work placement whilst studying for my Honours degree in Media and Communication. I worked closely with entrepreneur and business owner, Aladin Ali, to grow and expand both her business and brand. Aladin was looking to increase awareness of her natural skincare range and natural healing products – Aladin the Collection. I provided business support to Aladin and actively looked for ways to improve the brand and assist with the marketing and PR activities. This included: Assisting with copy and branding for leaflets and exhibition banner stands.Event planning support. General business support. Aladin the Collection has since developed: www.aladinali.com

Glasgow, United Kingdom

I continued to develop my skill set through unpaid work placements whilst studying at university as I was keen to gain as much practical experience as possible. As part of my internship with Dance HQ I worked on the summer 2011 campaign. It was my job to develop the company's profile. This role involved promoting the children summer dance and comedy workshops, planning and organising a dance flash mob in Glasgow City Centre, promoting Blaze Dance Academy for kids within the local community and raising general awareness of Dance HQ in Glasgow. This was all achieved through PR activity. This included: Writing and sending press releases.Contacting and building relationships with the media.Working on the creation, implementation and execution of PR events.

Glasgow, United Kingdom

Whilst at college I took on the broad remit of Research & Strategy Assistant on a Monday at Dunning Design in Glasgow City Centre. This unpaid internship provided me with great insight into the marketing and communications industry. I was introduced to the exciting world of social media marketing and published my first ever blog post on the company website. I was also given the opportunity to work on a lead generation project. This involved researching and analysing both current and potential clients.

Ncfe Level 2 Certificate In Digital Promotion For Business, Business Marketing, Level 2

I was given the opportunity to take this course at the beginning of 2020. I have been in marketing for several years now but always like.

Ba/Ba (Hons), Media And Communication, First Class Honours

I was accepted to start this course in level 3 because of my performance at college at which there were only 7 third year direct entry.

Hnd, Advertising & Public Relations, A

This course helped me develop an understanding of advertising and public relations within a wider marketing framework. I also acquired.