Louise Gates

Louise Gates Email and Phone Number

Digital Marketer @ Waterside Holiday Group
weymouth, dorset, united kingdom
Louise Gates's Location
Weymouth, England, United Kingdom, United Kingdom
Louise Gates's Contact Details

Louise Gates personal email

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Louise Gates phone numbers

About Louise Gates

An ambitious, creative individual with 15 years of Digital Marketing experience in the UK and Australian Markets. As both an employee and small business owner, have developed digital strategies and conscientiously integrated them with other marketing disciplines. A passion for collaboration, my proven track record endorses the significance of creative authenticity and analytics in delivering robust digital campaigns. Expertise in Social Media, Email and Search (PPC) Marketing.

Louise Gates's Current Company Details
Waterside Holiday Group

Waterside Holiday Group

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Digital Marketer
weymouth, dorset, united kingdom
Website:
watersideholidaygroup.co.uk
Employees:
26
Louise Gates Work Experience Details
  • Waterside Holiday Group
    Marketing Executive
    Waterside Holiday Group Feb 2024 - Present
    Weymouth, England, United Kingdom
    Supporting the Senior Marketing Manager to grow holiday and holiday home sales. Utilising multiple online and offline media channels - and integrating them seamlessly - to generate end to end customer engagement and lead generation.
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  • Gates Digital Consultancy
    Business Owner
    Gates Digital Consultancy Nov 2016 - Jan 2022
    Dorset, England, United Kingdom
    I worked with small business owners who wanted to scale their business using Paid Ads but didn't have the time or know-how.I developed Done-For-You (DFY) packages (using Facebook Ads and Google Ads), and a Group Coaching Program so clients could attract their ideal clients without compromising their authenticity.DFY clients were supported with strategy development, target audience definition, message crafting, campaign management, tracking implementation, budgeting, creative development, and reporting and analysis. Group Coaching clients were provided with weekly training to teach them to develop strategies, set up Facebook Ads, and optimise campaigns.As business owner, I undertook all roles responsible for growing and developing a successful business - business development, customer services, financial controller, branding, and marketing.
  • Sky
    Digital Marketing Controller
    Sky Mar 2015 - Oct 2016
    Osterley
    As the lead strategist, I developed the Digital Marketing Strategy for Now TV's launch of their Combo product in 2016. My key roles and accomplishments were:• Strategy development integrating Awareness with Performance, and Offline and Online media disciplines• Embedding the strategy into all relevant teams throughout Now TV, and hosting workshops where applicable. • Devised a detailed Media Plan spanning SEM, Display, Social, Content Marketing, Mobile and Video. • Played a fundamental role in the development of the new website. • Initiated the implementation of sophisticated tracking via DMP to enable dynamic targeting across Now TV & Sky.• Stretched beyond my role to support the launch by researching and producing the Offer Strategy and Cross Channel Marketing Strategy, as well as assisting with the Retail Marketing Strategy development.
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  • Starcom
    Digital Manager
    Starcom Aug 2012 - Sep 2014
    Sydney, Australia
    Overseeing all aspects of Digital media for the second largest Telco in Australia, I managed a team to deliver key business objectives. My key roles and accomplishments were:• Strategy development• On-boarding new technology for improved analytics and strategy development (Connected Intelligence), and creative solutions (DOT/Content@Scale)• Identifying and installing key media partners to meet business objectives • Integrating Awareness with Performance, and Offline and Online media disciplines• Embedding a new team structure, new team members, and training and skills development. Throughout three major client restructures, I led my team to maintain a high standard of client service, delivering thorough digital media planning and buying, and reporting and insights. Strong relationships were repeatedly striven for with multiple stakeholders, forming partnerships rather than typical client/agency relationships.During my time at Starcom, the client launched their largest campaign carried out at that time - a much-anticipated rebranding campaign - and I was heavily involved in the strategy development, and directly responsible for overseeing the end to end delivery of the campaign from planning to implementation.
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  • Akamedia Pty Ltd
    Digital Advertising Manager
    Akamedia Pty Ltd Sep 2010 - Oct 2012
    Sydney, Australia
    I joined AKA Media to undertake the growth and development of the Digital arm of the business. During my time here I introduced expertise across a wide range of digital marketing channels (SEM, Display, Mobile, Video and Social Media) and improved on-boarding procedures and clients services across:Strategy developmentOnline media planning and buyingOnline media campaign managementBudget managementReporting and AnalysisTracking and Ad Serving management
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  • Mediacom North Ltd
    Media Assistant / Executive
    Mediacom North Ltd May 2006 - May 2010
    Manchester, United Kingdom
    Straight from university I entered the world of media agencies in the Digital Marketing team. I was a key team member specialising in SEM and Display Advertising for a wide range of businesses. My responsibilities included:Online media buyingSEM account setupsSEM account managementTracking setupsReporting and Analysis

Louise Gates Skills

Digital Marketing Digital Media Sem Online Advertising Digital Strategy Advertising Media Buying Media Planning Social Media Media Strategy Mobile Marketing Strategy Ad Serving Google Adwords Display Advertising Account Management Email Marketing Web Analytics Google Analytics Marketing Communications Integrated Marketing Marketing Strategy Online Marketing Social Media Marketing Campaign Management Ppc Mobile Advertising Video Advertising Analytics Customer Acquisition Strategies Customer Retention Search Advertising Search Marketing Small Business Marketing Micro Business Marketing Social Media Measurement Search Engine Marketing Search Management Campaign Strategy Development Strategy Development Paid Media

Louise Gates Education Details

Frequently Asked Questions about Louise Gates

What company does Louise Gates work for?

Louise Gates works for Waterside Holiday Group

What is Louise Gates's role at the current company?

Louise Gates's current role is Digital Marketer.

What is Louise Gates's email address?

Louise Gates's email address is lo****@****l.co.uk

What is Louise Gates's direct phone number?

Louise Gates's direct phone number is +4434424*****

What schools did Louise Gates attend?

Louise Gates attended University Of Lincoln.

What skills is Louise Gates known for?

Louise Gates has skills like Digital Marketing, Digital Media, Sem, Online Advertising, Digital Strategy, Advertising, Media Buying, Media Planning, Social Media, Media Strategy, Mobile Marketing, Strategy.

Who are Louise Gates's colleagues?

Louise Gates's colleagues are Gob Derek Marquez, Teresa Boyle, Izabelle Tait, Suchada Suansrakaew, Tanya Dempsey, Merv Seesurun, Tony Richardson.

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