Louise Gates Email & Phone Number

Weymouth, England, United Kingdom

Supporting the Senior Marketing Manager to grow holiday and holiday home sales. Utilising multiple online and offline media channels - and integrating them seamlessly - to generate end to end customer engagement and lead generation.

Dorset, England, United Kingdom

I worked with small business owners who wanted to scale their business using Paid Ads but didn't have the time or know-how.I developed Done-For-You (DFY) packages (using Facebook Ads and Google Ads), and a Group Coaching Program so clients could attract their ideal clients without compromising their authenticity.DFY clients were supported with strategy development, target audience definition, message crafting, campaign management, tracking implementation, budgeting, creative development, and reporting and analysis. Group Coaching clients were provided with weekly training to teach them to develop strategies, set up Facebook Ads, and optimise campaigns.As business owner, I undertook all roles responsible for growing and developing a successful business - business development, customer services, financial controller, branding, and marketing.

Osterley

As the lead strategist, I developed the Digital Marketing Strategy for Now TV's launch of their Combo product in 2016. My key roles and accomplishments were:• Strategy development integrating Awareness with Performance, and Offline and Online media disciplines• Embedding the strategy into all relevant teams throughout Now TV, and hosting workshops where applicable. • Devised a detailed Media Plan spanning SEM, Display, Social, Content Marketing, Mobile and Video. • Played a fundamental role in the development of the new website. • Initiated the implementation of sophisticated tracking via DMP to enable dynamic targeting across Now TV & Sky.• Stretched beyond my role to support the launch by researching and producing the Offer Strategy and Cross Channel Marketing Strategy, as well as assisting with the Retail Marketing Strategy development.

Sydney, Australia

Overseeing all aspects of Digital media for the second largest Telco in Australia, I managed a team to deliver key business objectives. My key roles and accomplishments were:• Strategy development• On-boarding new technology for improved analytics and strategy development (Connected Intelligence), and creative solutions (DOT/Content@Scale)• Identifying and installing key media partners to meet business objectives • Integrating Awareness with Performance, and Offline and Online media disciplines• Embedding a new team structure, new team members, and training and skills development. Throughout three major client restructures, I led my team to maintain a high standard of client service, delivering thorough digital media planning and buying, and reporting and insights. Strong relationships were repeatedly striven for with multiple stakeholders, forming partnerships rather than typical client/agency relationships.During my time at Starcom, the client launched their largest campaign carried out at that time - a much-anticipated rebranding campaign - and I was heavily involved in the strategy development, and directly responsible for overseeing the end to end delivery of the campaign from planning to implementation.

Sydney, Australia

I joined AKA Media to undertake the growth and development of the Digital arm of the business. During my time here I introduced expertise across a wide range of digital marketing channels (SEM, Display, Mobile, Video and Social Media) and improved on-boarding procedures and clients services across:Strategy developmentOnline media planning and buyingOnline media campaign managementBudget managementReporting and AnalysisTracking and Ad Serving management

Manchester, United Kingdom

Straight from university I entered the world of media agencies in the Digital Marketing team. I was a key team member specialising in SEM and Display Advertising for a wide range of businesses. My responsibilities included:Online media buyingSEM account setupsSEM account managementTracking setupsReporting and Analysis