Louise is a content specialist and a company director at malt. She is a content producer of 15+ years and an executive producer with a focus on strategy. Her role ensures that each project is approached with the bigger picture in mind – that is, the ultimate goal of the campaign once it’s out there. She ensures that there is strategy and insight behind the content malt. creates so that it can achieve its business and marketing goal.Louise can be found at malt. overseeing new business and the creation of outstanding, imaginative content that gets results for clients.Some highlights to date are,• our National Crime Agency ‘Nude Selfies’ educational video series receiving 220,000+ organic views to date, 20,000 of which were in launch week; • our Food Standards Agency (FSA) ‘Burger Versus Steak’ video receiving organic engagement figures of 2.75% on facebook and 1.8% on twitter, against an industry standard of 1% and a government industry standard of 0.5-0.75%; • and, our Scope ‘Great Donate’ video resulting in the charity exceeding their annual donation target by 120% in month one alone.Go to www.maltfilms.com to see more.