Louise Leger Email and Phone Number

• Write, edit, advise and strategize for clients such as The Medical Post, The Globe & Mail, large corporations, small businesses and not-for-profit associations.• Specialties: News and feature writing (for all platforms), lifestyle and business blogs, marketing copy, speeches, leader communications, media releases, custom communications, internal and corporate communications, building brand awareness; consulting on content strategy, especially websites, intranets and employee communications; and social media advising, calendar creation and content

• Planned, directed, oversaw and edited content for company’s industry-leading intranet for 27,000 employees• Writer of memos and speeches for CEO and other executives• Acted as go-to advisor for team on communications/writing/editing best practices• Oversaw company-wide e-newsletters

Oversee company intranet, including content strategy, video, news, storytelling; writing and editing of leader communications, including speeches.

• Manage communication issues to protect, promote and enhance brands (Maclean’s, HELLO! Canada, Chatelaine, Canadian Business MoneySense, health and b-to-b websites, among many others)• Create multi-platform communications plans and execute successful strategies around new product launches (websites, eBooks, iPad editions, etc.) and special events • Write and edit numerous media releases each week, creating compelling, flawless and persuasive copy• Advise on social media initiatives• Conceive of and pitch innovative ideas to media to showcase brands• Liaise with wider company, Rogers Media (Citytv, Blue Jays, OMNI, 680 news, etc.), to plan and execute cross-promotion opportunities• handle multiple projects while remaining accountable to a number of diverse stakeholders• Write internal communications documents and develop key messages and talking points for spokespeople• Coach spokespeople• Handle PR for Rogers’ health and business-to-business publications and their initiatives• Manage and mentor direct report
Concurrent part-time freelance writing/editingWrite for: Drugstore Canada, Pharmacy Practice, the Medical Post on a variety of medical/pharmaceutical topics. Plus: editing for business clients

• Edited, designed and laid out pages for the Medical Post, selecting and treating photos, creating graphics and writing headlines and all other display copy• Copy edited articles for factual accuracy, style and fit• Conceived of, researched and wrote features and news stories on medical topics

Desk editor, the Globe and Mail (2002-2003), the National Post (2004)• Edited stories on local, national and international news on daily newspaper deadlines; • Created display copy; edited graphics; laid out pages

Self-employed journalist/writer/editor• Part-time copy chief for Brunico Communications (publisher of marketing/ television/film trade publications Strategy, Playback and Boards)• Contributing editor to Grocer Today• Copy editor for the Festival Daily, a daily newspaper for the Toronto International Film Festival• Wrote advertising copy, press kits, press releases and advertorials for various clients• Regular contributor of features, news stories and other copy to: the Globe and Mail (travel, general news and entertainment), Screen International (Canadian correspondent for film industry publication), Inside Entertainment, Report on Business magazine, Chatelaine, Award (architecture), Variety, Playback, Strategy, the Toronto Star, Eye Weekly, Hospitality Today, Gusto, Directors Guild of Canada Magazine, Westworld, TV Week and the Montreal Gazette, among others