I'm a dedicated Digital Marketing and Communications Specialist with over 5 years of experience in planning, developing, and activating digital and traditional marketing campaigns within the SaaS, Internet, and Hospitality Industries (B2B and B2C)I just finished my bachelor’s in International Business in Dublin, despite already having experience and a solid understanding of Digital Marketing Strategy, Social Media Management, Events Management, and Business Development. Experience in working in international markets, both Ireland and Brazil. Strategic and results-oriented professional with a mix of creative and analytical skills, now seeking an opportunity in Ireland. ✔️Areas of expertise: PR and Communications | Social Media Management | Content strategy | Events Management (end-to-end) | Strategic Planning | Account Management | Creative and Analytical Skills | Planning and Activating Campaigns | Influencer marketing | Branding✔️ Fully Eligible to work in Ireland
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Digital Marketing ExecutiveCafé Coado Cafeteria Mar 2020 - Jul 2020Florianópolis, Santa Catarina, BrazilCoffee Shop Brand (Came back to Brazil during the Pandemic)Planning, developing and executing social media campaigns (paid and organic).Content creation, both copy and imagery (photography). Keeping up to date with the latest digital marketing trends. Managing the online community and communicating with customers online.Performed market research and benchmarking to understand the audience’s preferences and latest trends.
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International Exchange Program | Marketing ExecutiveDigital Skills Global Jul 2015 - Nov 2019Dublin, IrelandStudying English - IBAT CollegeWorking part-time within the hospitality and digital education industries.● Marketing Executive | Digital Skills Global, Dublin | Nov 2016 - Jun 2018Conducted market research and created data reports for analysis.Competitor analysis, presenting ideas and new marketing strategies to leverage results.Maintaining the website content, videos, and course descriptions using their CMS platform.Created strategic content (imagery & copy) based on the latest trends and on competitor research results - and sent copy materials to the Senior Management for proofreading. ● Housekeeping Supervisor | The Draper Rooms | Jul 2018 - Nove 2019 Managing the housekeeping teamsDeveloping weekly rosters, holidays, sick leave, and other staff activities. Training new hires and evaluating performance - reporting the senior management.
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Marketing And Business Development SpecialistVagas.Com May 2013 - Sep 2015São Paulo E Região, BrasilThe biggest Brazilian digital jobs and networking platform (Similar to LinkedIn)• Prospecting new leads and Identifying partnership opportunities (B2B). • Developing new relationships in an effort to grow business and help the company expand. • Constantly liaising with Marketing specialists to plan and create innovative marketing campaigns. • Managing relationships with key strategic intermediaries through networking, events, and thought leadership promotion.• Developing outstanding presentations and proposals for potential partnership meetings. • Working closely with senior management and providing monthly updates and reports.• Identifying marketplace trends and external opportunities.Achievements:• Developed strategic partnerships with Universities, Associations, and other Businesses, which significantly increased revenue results.• Created a new partnership model - with revenue sharing in order to expand markets and sales results. -
Communications ManagerTarget Sistemas Aug 2009 - Jan 2013SaaS Company who provides systems for shipping and distribution companies (B2B)• Planning, developing, and executing PR Marketing strategy and campaigns (digital and traditional).• Managing the press consultancy activities and other third parties involved.• End-to-end events management (from planning to execution and logistics) to leverage brand awareness, prospect new leads, and leverage sales results. • Managing social media content (Facebook and LinkedIn), analysis, and campaigns. • Creating performance monthly reports and presenting results to the senior management.Achievements • Created the communications and events department from scratch.• Hired a Graphic Designer and oversaw their work, as well as liaised with third-party studios and press. • Successfully promoted from Systems Documentation to Marketing and Communications.• Led the re-branding and innovation project - created an events calendar that significantly increased results and client portfolio. -
Public Relations SpecialistSciesp (Sindicato Dos Corretores De Imóveis De São Paulo) Feb 2008 - Aug 2009São Paulo E Região, BrasilAssociation for employees within the Property Management industry. Planning, developing, and executing PR Marketing strategy and campaigns (digital and traiditional).Prospecting new partnerships and constantly negotiating. Created email marketing and social campaigns. Maintained the website and uploaded content and press.
Louise Lopes Skills
Louise Lopes Education Details
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International Business -
English Language And Literature, General -
Public Relations/Image Management
Frequently Asked Questions about Louise Lopes
What is Louise Lopes's role at the current company?
Louise Lopes's current role is Digital Marketing | PR | Business Development.
What schools did Louise Lopes attend?
Louise Lopes attended Dorset College Dublin, Ibat College Dublin, Universidade Metodista De São Paulo.
What skills is Louise Lopes known for?
Louise Lopes has skills like Public Relations, Marketing Communications, Marketing, Communication, Strategic Partnerships, English.
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Louise Fletcher Lopes
São Paulo, Brazil
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