Louise Rasho Email & Phone Number

I’m passionate about helping companies tell their story in a way that not only resonates but drives results. With a career focused on B2B marketing—from tech giants like Microsoft and Yahoo! to innovative startups and entertainment powerhouses—I’ve honed the art of transforming complex concepts into compelling narratives that build brands, fuel growth, and create lasting impact.I specialize in brand positioning, product messaging, and developing content strategies that connect with audiences. Whether leading the marketing track for MediaAlpha’s $200 million IPO or increasing a startup’s lead pipeline by 25% in under a year, my approach is always the same: think big, execute with speed and precision, and deliver measurable outcomes.Highlights of my work include:>Developing go-to-market strategies that help early-stage startups gain traction and stand out in competitive markets.>Driving investor engagement and customer acquisition through innovative marketing campaigns.>Partnering with senior leadership to develop thought leadership that shapes industries and influences decision-makers.Currently, I work as a fractional CMO and marketing consultant, guiding startups on brand positioning, messaging frameworks, and their first slate of marketing materials. I also teach a content marketing certificate program, sharing real-world expertise with working professionals.Outside of work, you’ll find me lifting weights at CrossFit, hiking Southern California’s scenic trails, playing with my dog, or cooking for the people I love.Let’s connect if you’re looking for a strategic marketing partner or just someone to brainstorm the next big idea with.

Listed skills include Strategy, Digital Marketing, Marketing Communications, Social Media, and 35 others.

• 

  University Of Illinois Urbana-Champaign

  Communications