Marketing alternative investments within green infrastructure, realestate, solar and wind energy- Responsible for marketing strategy and CRM development in close collaboration with sales- Building the right marketing team to ensure efficiency and quality- Part of management teamKey projects and accomplishments:- Responsible for marketing budget across group brands - CVI development and launch of upgraded branding and core story- Develop and launch new… Show more Marketing alternative investments within green infrastructure, realestate, solar and wind energy- Responsible for marketing strategy and CRM development in close collaboration with sales- Building the right marketing team to ensure efficiency and quality- Part of management teamKey projects and accomplishments:- Responsible for marketing budget across group brands - CVI development and launch of upgraded branding and core story- Develop and launch new sites to upgrade brand and positioning- Changing tech landscape to streamline data in fewer systems to be able to follow users through the funnel- Implement hubspot as common marketing, CRM and sales system- Setting up measurement for CAC and other key performance indicators- Proven and measured track record in increasing marketing performance and lead quality measured on hitrate from marketinglead to sale- Resonsible for launching marketing efforts, materials and site for new markets: Selected Group Gibraltar, Selected Group Sweden - Developing investormaterial and campaign/ad material all brands and markets - Responsible for investorreporting material- Responsible for choosing the right agency partners and driving effective collaboration Show less

Joining ROOF Management as CMO where my task was to build marketing department with the right team to fit the task. I have been part of ROOF since April 2021, with increase in roles and responsibility over time.As the CMO I am responsible for all internal and external comms and branding, as well as responsible for increasing the efficiency in the entire customer journey. Working with Hubspot pro and contentful/Headless CMS.Selected accomplishments since joining ROOF… Show more Joining ROOF Management as CMO where my task was to build marketing department with the right team to fit the task. I have been part of ROOF since April 2021, with increase in roles and responsibility over time.As the CMO I am responsible for all internal and external comms and branding, as well as responsible for increasing the efficiency in the entire customer journey. Working with Hubspot pro and contentful/Headless CMS.Selected accomplishments since joining ROOF Management;- built a marketing team with the right roles to fit our task og targets- unified a very split marketingeffort to ensure increased performance- developed a brand strategy- developed and onboarded new CVI (with external partner)- onboarded new CRM system (from Active Campaign to Hubspot)- built mailflows for leadsegmentation and leadqualification purposes- launched investorportal (build by inhouse tech) to ensure a better investor experience- launched four investmentfunds- measured NPS among all investors- improved CAC by increasing efficiency in marketingefforts- launched new website march 1st (build by inhouse tech)- built sales and marketing reporting for management Show less

Projects:- Start April until end of June - ongoing Marketing Consultancy for ROOF Management- Start February until end of June 2021: Marketing consultancy at Trendsales, to build and execute growth marketing plan- Ongoing consultancy: External Media and Marketing consultant for Madbureauet, CEO Tine Jasper- Ongoing consultancy: Building marketing strategy for brand for 2021 - including exploring business development areas, creating go to market strategy and strategy for… Show more Projects:- Start April until end of June - ongoing Marketing Consultancy for ROOF Management- Start February until end of June 2021: Marketing consultancy at Trendsales, to build and execute growth marketing plan- Ongoing consultancy: External Media and Marketing consultant for Madbureauet, CEO Tine Jasper- Ongoing consultancy: Building marketing strategy for brand for 2021 - including exploring business development areas, creating go to market strategy and strategy for media presence- Ongoing consultancy: Helping FMCG brand launch webshop, setting up performance marketing with agency and building business case for sales, March - June 2021- April 2021 - April 2022: Co-founded a Danish based webshop with cupcake- and cookiekits named My Own Piece of Cake with partner Laura Lindahl. The process of building a company was interesting and filled with learnings, decisions and fun. After one year of operations we have decided to shut down the business in order to be able to focus on other areas of business life.Contact information: Phone: +45 2835 5076Mail: louise@bechsalmon.dk Show less

Expansion of my previous role as CCD, also taking on the responsibility for business operations, resource management, business development as well as commercial performance. Part of the leadership group.Key client and result: Primary lead for a well-known retailer, driving a digital transformation in a traditional offline market. In close cooperation we successfully launched e-commerce platform in mid 2019. Exceeding business results through e-commerce in 2020, and at the same time… Show more Expansion of my previous role as CCD, also taking on the responsibility for business operations, resource management, business development as well as commercial performance. Part of the leadership group.Key client and result: Primary lead for a well-known retailer, driving a digital transformation in a traditional offline market. In close cooperation we successfully launched e-commerce platform in mid 2019. Exceeding business results through e-commerce in 2020, and at the same time driving business growth YoY to the physical stores through the digital efforts (even with Corona closing the stores for a period of time).Key elements of the role:- Business operations- Responsible for client satisfaction and taking action where needed- Understanding and implementing econometrics for optimization and performance management - Productivity, cost commitments and contract negotiation- Translating business objectives into media objectives, as well as setting KPI's- Media strategy development- Team management, -performance and -motivation- New bizz and pitch lead Show less

Responsible for leading selected larger clients at the agency, where both leadership and project management skills are key elements to succeed. Part of the leadership group.Key elements of the role:- Responsible for client satisfaction and taking action where needed- Understanding and implementing econometrics for optimization and performance management - Productivity, cost commitments and contract negotiation- Translating business objectives into media objectives, as… Show more Responsible for leading selected larger clients at the agency, where both leadership and project management skills are key elements to succeed. Part of the leadership group.Key elements of the role:- Responsible for client satisfaction and taking action where needed- Understanding and implementing econometrics for optimization and performance management - Productivity, cost commitments and contract negotiation- Translating business objectives into media objectives, as well as setting KPI's- Media strategy development- Team management, -performance and -motivation- New bizz and pitch lead Show less

Working directly with the NCE cluster CEO across 18 markets part of the North-, Central- and Easter European cluster. My primary stakeholders where Dentsu CEO's in all 18 markets, where I was driving business development projects across all markets.Key projects:- Developed and executed a digital transformation roadmap with the EMEA Chief Digital Officer, where all 18 markets was onboarded according to market maturity.- Project managed Dentsu's international client satisfaction… Show more Working directly with the NCE cluster CEO across 18 markets part of the North-, Central- and Easter European cluster. My primary stakeholders where Dentsu CEO's in all 18 markets, where I was driving business development projects across all markets.Key projects:- Developed and executed a digital transformation roadmap with the EMEA Chief Digital Officer, where all 18 markets was onboarded according to market maturity.- Project managed Dentsu's international client satisfaction survey, as well as reporting back to NCE CEO and market CEO's with local results.- Oversee M&A transition status and report to NCE CEO Show less

Head of Client Services department in Vizeum, responsible for the team, resource allocation, budgetting etc, as well as developing marketing and business strategies for our great clients and driving New Bizz and pitches, including contract negotiation and cost commitment follow up. Part of leadership group.

Responsible for a client service team, resource allocation, budgetting, as well as driving marketing strategies for selected clients at the agency including contract negotiation and cost commitment follow up.