Louise Schirmer Email & Phone Number

Netherlands

Continuing on from Acting GM Australia, my responsibilities include all operations, sales and financial responsibilities for the Australian Market. As GM - Australia I have restructured the approach to sales driving efficiency across product groups and introduced Channel Sales as part of the sales structure. Cost overheads have been reduced significantly and sales for the market have grown, delivering 20% of total annual sales target in first month of new product launch.As Group Marketing Director, I'm responsible for the marketing of the group covering Australia, Singapore, Philippines and China. This includes by is not limited to - Creating and implementing the overall marketing strategy aligned with the company's business objectives. This involves understanding the target audience, identifying market opportunities, and setting marketing goals.- Overseeing the company's brand image and ensures that it remains consistent and compelling across all marketing channels and communications.- Planning and executing advertising campaigns, both traditional and digital, to effectively reach the target audience and increase brand visibility.- Overseeing the company's online marketing efforts, including website management, social media strategies, email marketing, content marketing, and search engine optimization (SEO).- Working closely with the sales team to provide them with the necessary tools, materials, and messaging to support their efforts in driving sales.- Monitoring and analyzing marketing performance metrics to assess the effectiveness of marketing campaigns and make data-driven decisions.- Developing and managing the marketing budget, ensuring that resources are allocated efficiently to achieve marketing goals.- Focusing on enhancing customer experience and engagement to build brand loyalty and advocacy.- Building and leading a skilled marketing team, providing mentorship, guidance, and professional development opportunities.

AECO Energy is a markets and technology solutions company transforming enterprise energy procurement, delivering customer-centric market platforms and professionally managed energy portfolios. We help businesses seize energy market opportunities, mitigate risks and take control of the way they manage their energy costs and usage.Headquartered in Singapore, AECO Energy brings in over 12 years of open markets expertise. Our Energy Experts are equipped with technical market buying expertise backed by market movement data and internal forecasting tools.

Melbourne, Victoria, Au

Provide advice to CEO and management team in regard to industry and operations; assist in the development of new strategies and identify best practice standards. Help steer the organisation to profitability growth and sustainability through advice on sound, ethical and legal governance and financial management policies.

Moorabbin Airport, Victoria, Au

Strategic Advisor to the CEOs and Marketing Team. Continuing my previous responsibilities while a full time employee I work along side the CEOs in supporting decision-making, providing valuable insights, and ensuring the successful execution of the company's vision and objectives. I work closely with the CEOs to enhance leadership effectiveness, foster innovation, and drive overall organizational success.Provide expert advice and strategic counsel to the CEOs on a wide range of business matters, including market trends, competitive landscape, and potential growth opportunities.Collaborate with the CEOs to develop and refine the company's strategic vision, mission, and long-term objectives.Identify areas of improvement and recommend actionable solutions to enhance overall operational efficiency and effectiveness.Identify potential risks and challenges facing the organization and work with the CEOs to develop risk mitigation strategies.Support the CEO in leading organizational change initiatives and transformation efforts.Facilitate communication and collaboration across different departments to ensure seamless implementation of change strategies.Coach and mentor marketing executives to enhance their leadership skills and capabilities.

Moorabbin Airport, Victoria, Au

Worked with Joint CEO's to develop total Business strategy including 3 year plan, market review, identify growth opportunities that continue to drive growth. Developed Strategy on a page and structure of resulting projects.Developed and delivered Marketing Plans and managed corresponding budgets. Identified key marketing and sponsorship opportunities base on market objectives. Developed and managed relationships to deliver value over and above required. Developed key industry contacts. Worked closely with key personnel across industry bodies, Suppliers, Media and Customers building valuable relationships. Manage Key Supplier relationships, developed ways of working, meeting and reporting formats.Built Marketing Team to support the plan and key projects.Educate business, determine need and select CRM platform for both Sales and Marketing. Implemented solution across business nationally.

As a Marketing and Business consulting I provide expert guidance and strategic insights to businesses seeking to achieve their goals and overcome challenges. Through a combination of specialized knowledge, experience, and analytical skills, I deliver a wide range of valuable services tailored to the specific needs of my clients. Examples of the services that I have providedComprehensive Business Analysis: comprehensive analysis of the company's strengths, weaknesses, opportunities, and threats.Strategic Planning: A Strategic plan outlining specific objectives, action steps, and timelines to enhance the company's competitiveness and achieve sustainable growth.Financial Guidance: Assist in identifying areas of financial inefficiency and offer solutions to optimize the use of financial resources.Market Research and Insights: Provide clients with relevant market research and insights, enabling companies to make informed decisions, identify opportunities, and stay ahead of the competition.Business Development and Expansion Strategies: Evaluate potential markets, and assess the feasibility of expansion plans.Operational Efficiency Improvement: Enhancing operational efficiency by streamlining processes, identifying bottlenecks, and implementing best practices.Risk Management: Identifying and managing risks is critical for business success.Business Performance Monitoring and KPIs: To track progress and measure success, help establish key performance indicators (KPIs) aligned with the company's goals.Change Management and Organizational Development: During periods of significant change or growth, provide support in transition, implementing, and aligning the workforce with new objectives.Specialized Expertise: Marketing, all areas including brand and digital. Mentorship and Professional Development: Guide entrepreneurs and executives through their professional journeys, fostering leadership skills, and encouraging continuous learning.

Melbourne, Victoria, Au

Refer to role description once I was appointed permanently in an expanded role.

Stafford, Queensland, Au

Provide business leadership, set the company's values, standards and strategic goals, ensuring that the necessary financial and human resources are in place for efficient operations and profitable performance; guide corporate restructure to position the business for regional growth.

Southbank, Victoria, Au

Scope of position: To devise and embed a Digital Strategy for CUB, reporting and ongoing optimisation of Digital assets and communications. This includes across portfolio, at a brand level as while as leveraging and building Global network of SAB Miller. Build Digital capability including Agency Management and structure, team structure and training.ResponsibilitiesDevise a purpose built digital strategy, to obtain buy in from all relevant departments and sell into senior management. Develop and implement Social Media strategy, process and guidelines. Construct organisational changes required to be digital content publisher. Map future team structure, resources and needs to meet strategic direction. Provide Digital expertise as required. Manage Digital Agencies. Manage a high performing Digital team. Be key leader in global SAB Miller Digital Community.Major Achievements• Developed a consumer centric digital strategy that has been embraced by management. Of which the approach is being ingrained in the global approach to digital marketing.• Structure resourcing around content distribution rather than traditional advertising• Commercialised content, driving earned media via customers• Re-engineered approach to Social Media, ensuring compliance and integration with Corporate Affairs.• Lead key CRM global project, including setting Data Framework and Social Media integration.• Established Digital Marketing training program • Grown Social Media participation across all asset including VB which has reached the 5th most engaged page for AU (source Social Bakers)• Work with Customers to optimise sale through ecommerce and general sales through digital communications.

Chicago, Il, Us

To set the digital direction and strategy for Heinz to drive commercial outcomes. Furthermore, to ensure appropriate resources, processes and tools are in place to deliver on the strategy and position Heinz as an industry leader in digital marketing.Responsibilies• Lead Heinz Digital strategy• Deliver Heinz Social Media strategy• Oversee management of Heinz digital assets• Stakeholder education • Provide expertise on all Digital Advertising, Promotion and Communication• Manage online analytics and measurement• Represent Heinz AU with global stakeholders• Manage digital agencies• Manage a high performing Digital team

Atlanta, Ga, Us

Lead Cross Business Digital Strategy for the Coca-Cola Company. Covering all 14 brand and Corporate Positioning.Integrate Digital Strategy by ensuring strategic integration of all communications for the business.Develop and implement a Digital Loyalty solution.Brand development, web site traffic growth, web site useabilitiy. Developed brand strategy and statistics systems.Strategic Consulting, including business plan and strategy development.

Scope of position: Consult and assist in the proposition development and delivery of online solution for new channel strategy. ResponsibilitiesConsult and assist in the development of Online specifications, inline with proposition development, Construct Marketing Plan, Co ordinate project across all stakeholders,Interpret and communicate Research Findings.

Scope of position: This role has responsibility for determining and driving end to end marketing for a suite of Publications and their related online solutions. Accountabilities include driving marketing strategy development (including digital), brand development and management for all print/online channels and segments; developing and managing end to end marketing program definition and execution, internal and external stakeholder management and communication; and managing a team, budget and supplier relationships. 7 Direct Reports. Role reported to General Manager - Marketing.Major Achievements:For the first time constructed the business a 12 month National Marketing Plan, integrating the complex business, market and channel needs.Defined target audience and brand positioning including a segmentation.Defined marketing approach to address the moving market place from print to online.Strategically determined and implemented first fully integrated marketing campaign that cover point of sale, above the line and online media.Formulated 12 month National PR Strategy for launch of Transactional capabilities for the web site. Implementation commenced with radio interviews and national daily article. Web Site traffic growth from start of activity moved to over 40% month on month growth.Implemented revised financial management processes for Marketing, resulting in increased efficiencies and more accurate reportingRenegotiated Agency retainer to better suit business needs Reviewed and conducted analysis of performance of marketing activities to determine a strategy based on effectiveness, business direction, trade interaction and competitor response.Conducted circulation analysis across all points of distribution to formulate strategy to address current geographical decline. Promotional activity was placed in the market to support this in conjunction to avoid any negative impact from cover price increase. Initiated Trade Marketing

Scope of position: Brand strategy and management, Communication strategy and implementation, campaign development and implementation, cost and reporting for division, policy, Trend Analysis and interpretation, procedure, compliance, Rewards Bonus Partner Strategy and management, sponsorship, E Strategy, Corporate Affairs, Merchant Marketing, Research Management and interpretation, Trade promotions and relationship development, lifecycle program development and management, Effective Media placement, Agency management. 4 Direct reports. Role reported to General Manager - Marketing, SME and ConsumerMajor Achievements:Formulate internationally acclaimed submission for a proposed revision to global branding frameworks and relaunch for Diners Club InternationalIdentify, recommend (sell through the business) and implement sponsorship of TV reality show, My Restaurant Rules in 2004. Program exceeded goal targets obtaining 500% return on investment. This integrated program won "Best Marketing Initiative" with the annual Regional awards. Addressing business challenges with multi product messages to various target audiences.Initiate and develop key relationships with strategic Trade Partners delivering promotions and communication plans that drove sales growth by over 35%Delivered low cost exposure by establishing relationships with key media Drove Revenue increases by 15% via new relationships and implemented working structures to maximise relationships for Bonus PartnersDeveloped and implemented new cost reporting system that enhanced reporting locally and internationallyCreated effective and driven team by recruitment, training and managementBrand and New Product Development Marketing

Scope of position: Product and Brand management for the pet snacks and complementary petcare. Brands Managed - EXELPET, SCHMACKOS, TRILL and CATSAN. $50 Million + gross sales value Brand Portfolio, associated budgeting and forecasting, Agency management, new product development, retail strategy and public relations strategy.Major Achievements:Market assessment of developing market of pet snack, develop 5 year market and product approach for category.Launch of highly successful palatable all wormerRepositioning of TRILL and CATSAN brands

Scope of position: Develop and maintain export business to South East Asia (including the markets of Indonesia; Ensure sales targets are met, identify and develop market opportunities. Manage project and product timings to meet customers needs and manufacturing constraints, Implementation of Global Brand requirements while addressing Local market requirements i.e. manage local language packaging, advise and facilitate regional activity including promotions and sponsorships.Major Achievements:Grew portfolio to $28 million gross sales value (23% growth over 12 month period)Establishment of new market (Brazil), introducing 19 new linesSuccessful launch of new CESAR dog food variants into TaiwanRegional unification of strategies while allowing regional requirements facilitated by the strong relationships that were built with the affiliated country offices.Co-ordination of transfer of manufacture of products from Bathurst plant to Chinese operation resulting in cost and flexibility improvements.

Governance Essentials

Certificate, Leadership

Managing People For Performance

Bachelor Of Modern Asian Studies, Economics, Culture And Politics

Bachelor Of International Business, Asia