Louise Scott work email
- Valid
- Valid
- Valid
Louise Scott personal email
With extensive UK and international experience in government and the visitor economy, I apply strategic thinking and long-term vision to maximise outcomes. My experience in the tourism sector in both the UK and across Australia ensures I understand global and local issues. I excel in strategy, execution, and innovation, consistently delivering impactful results. I use my strong analytical skills to creatively solve problems and find solutions where challenges arise. I am known to be a calm, clear, effective, and people focused leader. I put my people first and I inspire and motivate others, even in times of change. With extensive experience leading multi-disciplined teams, I possess strong personal credibility enabling me to build effective relationships at all levels. My excellent communication, negotiation, diplomacy, and advocacy skills ensure I can develop and maintain effective stakeholder relations. I am curious and energetic and love to collaborate with others. Having travelled extensively for work and pleasure, I possess a high degree of resilience, a passion for the visitor economy and for finding sustainable solutions to industry challenges.Top 10 Clifton Strengths: Strategic, Ideation, Individualization, Positivity, Self-Assurance, Futuristic, Communication, Learner, Achiever, Developer
-
Chief Executive OfficerTourism EastMelbourne, Vic, Au -
Director Experience MelbourneCity Of Melbourne Jul 2022 - PresentMelbourne, Vic, AuWith a vision to position Melbourne as a high quality, must visit tourist destination, the event capital of Australia, and a destination of choice I lead the Experience Melbourne branch across multiple disciplines to deliver an integrated destination management approach encompassing marketing, sponsorship, event permitting, event delivery and tourism services including visitor information. I build and sustain strategic partnerships that deliver on key objectives with a range of stakeholders. I develop, direct and manage strategic and operational planning to ensure alignment with Council Plan. I also ensure commercial agreements and sponsorship programs deliver optimum returns and meet expected targets, outcomes, and financial requirements. Key to success is good engagement with stakeholders to form effective networks and to build collaborative partnerships. I provide strategic advice and reporting on tourism, events, sponsorship and commercial programs to the Lord Mayor, Council and the CEO supporting them as ambassadors for the City. I foster a performance-based culture and drive accountability by coaching, mentoring and empowering more than 100 team members and 500+volunteers. In July 2022 the Destination Marketing team joined the branch and it was renamed to align with a broader remit. -
Acting General Manager Business, Economy & ActivationCity Of Melbourne Nov 2023 - Feb 2024Melbourne, Vic, AuLeading a large cross functional team responsible for ensuring Melbourne remains a destination of choice across all customer groups – from the diverse business community and tourists, to those who work, live, study, and invest in Melbourne. Identifying and cultivating strategic business partnerships with key stakeholders to promote, create and lead commercial opportunities and economic investment.Working in partnership to position Melbourne as the events capital of Australia and destination of choice for visitors.Leading the team responsible for paving the way for a sustainable economic recovery through the implementation of the Economic Development Strategy, a 10-year plan for economic, social and cultural recovery.Leading the strategic evolution of the City’s library service, ensuring that customer centricity is at the core of the well-established operation.Identifying opportunities for collaborative partnerships to continue to enhance service delivery and activation within the City.
-
Director Tourism And EventsCity Of Melbourne Nov 2019 - Jul 2022Melbourne, Vic, AuI lead the branch across multiple disciplines to deliver an integrated tourism and events service that builds Melbourne’s position as a high quality, must visit tourist destination, the event capital of Australia, and a destination of choice. The visitor economy and visitor services team became my responsibility in November 2019 in addition to the event delivery, management, sponsorship and permitting teams.
-
Branch Manager - Events MelbourneCity Of Melbourne Jan 2019 - Nov 2019Melbourne, Vic, AuLead and direct multiple business functions to deliver strategic event planning, sponsorship and event delivery. Drive the strategic intent and negotiation of event sponsorship agreements. Oversee partnerships to ensure maximum exposure for premier events. Lead best practice in the governance of events in open spaces, in particular health and safety of crowded places in an event and festival context. The role also leads the development and management of key strategic partnerships and relationships for City of Melbourne.
-
Executive Director Strategy, Brand And Marketing ServicesTourism Western Australia Jan 2016 - Jan 2019Perth, Western Australia, AuLead the strategic brand direction and platform for Tourism WA including the production of marketing communication assets aligned to the needs of domestic and international markets. Lead and manage Campaign Services, PR & Familiarisations, Digital Marketing and Content teams. Engage other agencies and industry groups in leveraging the brand assets and work collaboratively across Tourism WA to achieve alignment of activities and brand. Translate the strategic direction of Tourism WA and manage the development, review and ongoing improvement of Tourism WA's strategic direction. Provide specialist advice and support to the Minister, Executive and the Board of Commissioners in the implementation of marketing activities, improved planning, strategic management, program evaluation processes, management improvement initiatives, and organisational performance measurement and monitoring. Ensure the strategic research program delivers relevant information for business decisions, including use of consultancies to undertake research studies. Manage liaison with the Minister's Office on marketing, strategic planning, research and brand. -
Executive Director Markets & PartnershipsTourism Western Australia Aug 2016 - Nov 2018Perth, Western Australia, AuTook on additional responsibility for Markets & Partnerships whilst still leading Strategy & Brand Marketing. Led the International and Domestic in-market teams to deliver visitation against targets for each market. Managed the partnerships between Tourism WA and the Regional Tourism Organisations, the Perth Convention Bureau. Tourism Council of Western Australia and the West Australian Visitor Centre to support the strategic direction and goals of Tourism WA.
-
Marketing, Communications & Events ManagerCity Of Perth Jan 2011 - Jan 2016Perth, AuResponsible for key strategic areas of city destination marketing, corporate communications, and events. This included leading all city marketing; internal and external communications, websites & social media; the management & delivery of a wide range of city events including the largest Australia Day event in Australia - Skyworks; the events sponsorship program; the Northbridge Piazza and screen; the iCity volunteer tourist information service; and civic events and hospitality services. -
Head Of Corporate CommunicationsAberdeen City Council Dec 2007 - Jan 2011Aberdeen , GbLed and managed a multi disciplinary team of over 30 staff covering public affairs, internal and external communications, graphic design, marketing of council services, large scale city events, tourism, city marketing and promotion, and economic development. -
Economic Promotion ManagerAberdeen City Council Dec 2004 - Dec 2007Aberdeen , GbManaged a range of services including destination marketing, city events, trade development, international programs, tourism development, policy and strategy.
-
Sales & Events ManagerUniversity Of Aberdeen Apr 2002 - Nov 2004Aberdeen, Aberdeenshire, GbResponsible for marketing the University's conference, event, catering and accommodation facilities for corporate use. Responsible for securing conference, event and accommodation business and providing professional conference organising services to ensure the smooth running of all events on site. -
Sales & Events ManagerBig Bang Creations Jun 2001 - Apr 2002Marketing the services of this event decoration & lighting business to secure new business and grow existing client base. Also provided creative input and assisted with decoration requirements.
-
Director Of Sales - North ScotlandThistle Hotels Aug 1998 - Jun 2001London, Greater London, GbDeveloped and managed sales strategy for four Aberdeen hotels and one in Inverness. Promoted hotel facilities locally, nationally and internationally. Managed a sales team of three and met all targets. -
Sales ExecutiveMillennium Hotels And Resorts Apr 1997 - Apr 1999Singapore, SgResponsible for the marketing and promotion of the hotel's facilities for conferences and events. -
Assistant Food & Beverage ManagerMillennium Hotels And Resorts Sep 1995 - Apr 1997Singapore, SgResponsible for planning and running conferences and events, overseeing the operations of the restaurant and bar and taking booking for the facilities.
-
Assistant Conference & Events ManagerJarvis Amatola Hotel May 1993 - Sep 1995Responsible for planning and running conferences and events, overseeing the operations of the restaurant and bar and taking booking for the facilities.
Louise Scott Skills
Louise Scott Education Details
-
The University Of Western AustraliaLeadership Specialisation -
Marketing Week Mini Mba With Mark RitsonMarketing
-
Australian Institute Of Company DirectorsCompany Directors Course
-
Robert Gordon UniversityHospitality Management
-
The Local Government Managers Association WaExecutive Management Program
-
The Communications CouncilAd School Digital Strategy
-
Emergency Planning College - Uk CabinetCrowd & Public Safety Management
-
Edinburgh Napier UniversityEvent Management
-
Common PurposeCommon Purpose Matrix Leadership Programme
-
Royal Conservatoire Of ScotlandFrench Horn & Piano
-
St Modan'S High School, StirlingHigh School
Frequently Asked Questions about Louise Scott
What company does Louise Scott work for?
Louise Scott works for Tourism East
What is Louise Scott's role at the current company?
Louise Scott's current role is Chief Executive Officer.
What is Louise Scott's email address?
Louise Scott's email address is lo****@****.gov.au
What schools did Louise Scott attend?
Louise Scott attended The University Of Western Australia, Marketing Week Mini Mba With Mark Ritson, Australian Institute Of Company Directors, Robert Gordon University, The Local Government Managers Association Wa, The Communications Council, Emergency Planning College - Uk Cabinet, Edinburgh Napier University, Common Purpose, Royal Conservatoire Of Scotland, St Modan's High School, Stirling.
What are some of Louise Scott's interests?
Louise Scott has interest in Children, Arts And Culture.
What skills is Louise Scott known for?
Louise Scott has skills like Marketing Communications, Public Relations, Corporate Communications, Event Management, Marketing Strategy, Tourism, Marketing, Strategic Communications, Strategy, Management, New Media, Leadership.
Free Chrome Extension
Find emails, phones & company data instantly
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial