Approaching marketing with a simple common-sense constant improvement thought process. MarCom expert strong in marketing and digital marketing with a background in outside sales, customer service, and event management. Passionate about staying current and seeking new opportunities to improve all communications including visuals. Self-motivated, capable, and easy to talk to. Overall leadership responsibility for marketing including marketing strategy and plans, market segmentation, campaign strategy development, content and collateral creation, marketing communications, social media, lead generation, commercial tools including videos, and brand management.

I managed various marketing activities for the Exlar industrial actuator brand including digital advertising, paid search, lead management, trade shows, e-mail campaigns, video production, educational webinars, social media, our database in Microsoft Dynamics CRM, press releases, and the sales channel 2-day training, and newsletters.Clarified trademarks, adjusted logo, created brand standards, and enforced compliance including direction for internal and external graphic artist(s) on promotional items, digital ads, multiple email mast heads, and trade show displays. I also collaborated with our trademark attorney on trademarks and the protection of them.

I developed the marketing role for the Stat-X condensed aerosol fire suppression product line. This included the decision-making on trade shows, website, press releases, speaking opportunities, product photography, social media, buying and placing media, paid search, distributor newsletters, and collateral. Provided direction for all creative with a freelance graphic designer.Managed department budget.

I built a successful ASI promotional products distributorship from the ground up through marketing, sales, relationship development, and referral source building w/annual revenues up to $521,233 This included managing sales strategies, marketing, advertising, supplier relations, and finance.Developed consultative B2B business relationships and maintained long-term clients with small to Fortune 500 cos. including: General Mills, Boston Scientific, Gyrus ACMI/Olympus, and TURCK.Developed creative incentive, recognition, and gift programs for clients with logoed promotional items and brand name merchandise such as Bose, Ralph Lauren, and Tumi.

As an account manager/independant contractor for (Dayton's, Marshall Fields and TGI) Target's Corporate Gift and Incentive Division I represented their Gift Selector Catalog Line. It was a multi-level recognition program. We also assisted corporate customers with brand name gifts. I held this position in addition to Dillon Designs.