Louise Skovgaard Gullak Email & Phone Number

Copenhagen, Dk

København, Region Hovedstaden, Danmark

København, Hovedstaden, Danmark

København, Hovedstaden, Danmark

Omniblonde is a manufacture quality and luxury haircare products for the blonde segment. Omniblonde is part of the Kevin Murphy Group. · Develop and implement marketing strategy and objectives· Create 360 Marketing plan including overview of sale, education, and marketing support against distributors and marketing metrics to evaluate ROI· Conducting market research to identify target audiences, developing and executing marketing plans· Create activities to support markets in pushing sales· Campaign planning and execution a-z including brief, art direction and campaign launch events.· Manage campaigns, events, SoMe initiatives, new product launches and contribution to product innovations.· Manage budgets and timelines· Execute and monitor performance to spin and meet seasonal challenges and opportunities for revenue growth and brand awareness in the markets· Collaborating with internal teams and external partners· Set creative and visual direction of brand in close collaboration with Brand General Manager and Brand Design Director· Highly involved in and driving hiring process of SoMe and communication coordinator· Quarterly campaign launch, performance and evaluation

København, Region Hovedstaden, Danmark

Oct 2018 – nowMarketing Project Manager; ILLUM • Responsible for managing and driving projects such as ILLUM Christmas, Sale (summer/winter/mid-season), ILLUM Christmas Catalogue, new store launched ect. from idea to finish-line. • Planning and execution of ILLUM Rooftop concerts including contract negotiations with artists, promotion of the events and coordination with the house• Primary brand contact for all the direct, concession and consignment of the house across all categories of F&B, RTW, Accessories, Lux etc. both national and international. This includes yearly planning of brand promotion through ILLUM communication platforms, house promotions, participation in Christmas catalogueand exposure in windows to mention a few• Work closely and coordinate with sales, merchandise, visual merchandise and buying to ensure that ILLUM is represented in the best possible way and in line with strategy and KPIs• Yearly campaign and budget planning in close collaboration with Marketing Director• Signage and way-find• Advertising placement and windows • Packaging • Tourist marketing track

Responsible for promotion and activation at Copenhagen Airport, with a focus on New Business and growth Project management and focal point of contact through all phases of collaboration with clients, internal and external stakeholders Delivering strong presentation and sales material with a high client and campaign KPI focus Delivering creative briefs and material to clients including production of creative mock-ups, with focus on best practice for promotions and activation at Copenhagen Airport

Copenhagen Area, Denmark

Digital project manager for a wide variety of projects in an entrepreneurial environment • Managed to balance customer expectations while providing reliable plans for the developers to trust and work from• Successfully managed a variety of digital projects; from digital campaigns to app development• Installed a structured and systematic project model that created transparency of profitability from initial offers through all phases of a project to final customer delivery• Partner in the development of business strategies involving management of internal and external stakeholders, as well as target setting

Copenhagen Area, Denmark

• Successfully delivered target results to several international clients in role as manager and co-manager with proactivity and an understanding of cultural background• Contributed to contract renewals by managing key client stakeholders with regular follow ups leading to a healthy client relationship where expectations was constantly managed and adjusted for• Ensured timely launch of campaigns with development of solid plan, and subsequent management and coordination of clients, suppliers and colleagues located across different time zonesAccounts: Hilton WW luxury (Waldorf Astoria & Conrad Connections), EMEA, APAC, UAE, Simply Business #Simplyvent, UK, Lastminute.com “A secret worth knowing”, UK

Soho Kontorhotel, København V

• Successfully executed and coordinated events and conferences of up to 500 guests • Staff responsibility for up to ten employees during execution of eventsProjects and clients: Hospital Plus Innovation Congress @Odense Congress Center - The Danish Regions10 year jubilee party @ Wilhelm Lauritzen Terminalen - 3Legoland Open Air @ Legoland - Turner BroadcastingSummer party @ Headquarter Brande - Only, Bestseller

Department Of Business Administration

Department Of Business Administration

University Of Aarhus

Aarhus School Of Business

• Taught 60 students in Marketing & Business Administration including case solving with the students• Reviewed relevant marketing theories for case application

• Part of leadership team that led 90 instructors and entailed planning and coordination of a one-week introduction for new students at the University

Msc, Marketing

Master thesis: "Product placement as a communication tool in a customerbased brand equity perspective: A study of the effects on attitude.

Bsc, Business Administration