• Full accountability for the UK’s strategic annual business plan, integrating brands marketing and commercialisation. • Responsible for leading ATL consumer marketing and ensuring through the line integration via overseeing shopper & customer strategy and activation. • Leading the local communications strategy and asset development and delivery via £4.5M annual media investment, including trade and consumer PR, digital, influencer and shopper marketing. Managing and aligning leadership stakeholders across both CCEP functions and the Capri Sun board of directors. • Identifying brand growth drivers in order to set and deliver against volume, profit & market share objectives in an increasingly challenging category, including identifying distribution and innovation white spaces in the UK. • Co responsible for developing the ‘Kids Category Vision’ alongside the category and insights team, identifying key issues, opportunities and strategies in order to drive future innovation launches, communication and activation by channel / BU with the goal of returning Kids drinks back into growth and re building trust with parents. • Driver of Capri Sun’s long term sustainability strategy with senior leaders at Capri Sun.

Responsible for the B2B and B2C marketing strategy in this +£35million business, with a team of 3, reporting directly into the co-founders. Focusing on building advocacy, driving inspiration and trial.Key achievements:• Generating their first two integrated annual plans, bringing together sales, innovation and brand. Leading the:o Digital strategy & plan; including social, ad words and online advertisingo Email contact strategy which delivered average of 25% OR and 13% CTRo Events calendar for 2016/17, winning the ‘Best Stand’ at Taste of London 2016o First integrated on pack promotion with Sabrina Ghayour, delivering incremental volume YOY• Leading the development and launch of a new ecommerce platform. Improving UX, SEO, traffic, content planning and a promotional & pricing strategy. Increasing conversion rates from 0.67 to over 4%. Delivering a YOY annual increase in sales revenue of 227%

Reporting into the owners, managing the design studio team of 3 responsible for all B2B and B2C communications. Working alongside the E-Commerce Manager to optimize websites and develop ST tactical promotional campaigns Key achievements:• Creating Ooberstock’s brand architecture and creative guidelines• Developing and launching their first digital Christmas campaign• Leading the 2016 marketing and resource plan

Reporting into Area Marketing Director and European Innovation Director. Responsible for developing new portfolio initiatives to drive category share and generate major new revenue streams in order to drive an incremental £10m Brand Profit by 2020 via Innovation.- Identified, validated and priorotised the UK innovation pipeline- Innovation concept development and screening; partnering with the Insight team and external innovation and research partners - Developed viable business cases/P&Ls for innovation & gained funding from local, regional and global stakeholders- Worked with R&D on product development & design agencies on packaging developmentKey Achievements:- American Whiskey Category Strategy & Innovation Pipeline- Development & launch of new spirits NPD including new to world, new to market and brand extension- Digital launch for new to world vodka spirit drink

Leading BF’s whiskey portfolio management in the second largest market globally. Responsible for the marketing team on JD Old No. 7, Single Barrel, Gentleman Jack, Tennessee Honey, Pre Mix and Woodford Reserve. Managing £14 million brand expense, to deliver 1.5m 9Litre cases and circa £100m net sales. - Set portfolio vision, objectives, strategies and investment posture- Managed total whiskey portfolio and individual brand P&Ls- Delivered strategies and plans which continue to drive profit growth and share- Ensured long term strengthening of brand equity- Deployed consumer, competitor, category and business insights to strengthen performance on key consumer metrics- Delivered relevant TTL communication strategies and plans, in close collaboration with the global brand team, lead agency partners and Bacardi Brown Forman, our local trade marketing & distribution partner- Championed the interests of the portfolio at all levels within Brown Forman locally & globally

Responsible for leading JD Old No. 7 in order to drive brand equity, double digital volume growth and profitability across both On and Off trade- Responsible for the four key strategic pillars: Music, Birthday, Christmas & Year round ATL. This incorporated events, PR, integrated digital strategies, ATL creative development (inc TV), supporting Trade Marketing in BTL development, approving On and Off Trade promotions (Price and Consumer), managing all 11 agencies and any related research & evaluations- Led media planning & related ATL creative development, including 2 TV / cinema ads- Digital expert for UK marketing team as Jack Daniel’s led the way into the digital space for Brown Forman- Led JD’s largest and most successful CRM program in the world: digital and DM.- Analysed ongoing consumer research & sales figures for key stakeholders including Global CMO & Global CFO - Responsible for any adhoc research throughout the year- Agency management; recruitment, ongoing reviews, contracts and pan agency team building- Point person for CSR, Licensing and IP with local suppliers and agencies and global teams- Old no. 7 Budget securement, allocation &management - Managed Brand Manager, a graduate and summer interns. - Support MM in annual strategic reviews, brand planning and ‘Insight & Strategy’ sessions

Similar to responsibilities as SBM. (See CV for full detail)

Worked on Pepsi launching Pepsi Max Cino and ran the brands largest sampling campaign Re launched Pennine Spring and worked as part of the acquisition team for Britvic's water brandsManaged Red Devil and Purdey's energy drinks

Assistant Category Manager Drinks Promotions and Marketing Analyst LondonGraduate scheme – including roles in operations, finance, insight, ABM