Armadillo is an independent agency that fuses data insight, strategy and creative to deliver effective CRM, direct and digital marketing for some of the world’s biggest names.

Agency side freelance contract work:Digital Project managerAccount Manager

Account manager for an on-line ecommerce fashion client Vanessa Knox Clothing.Key point of contact between client and agency building strong working relationships and ensuring the smooth running of the account at all times with full responsibility for managing projects from initial ideas through to implementation.Using existing data/insight to research and identify new target segments to increase sales, awareness and ROI; following ideas through to live campaigns and recording learning’s.Working to set budgets, objectives, SLA’s and KPI’s. Working closely with creative, media and digital teams to ensure that briefs are supported and correctly interpreted, following through to approval, sign off and inurning deadlines are met. Management of existing and prospect email campaigns, social media, online advertising, SEO and PPC campaigns. Analysing multiple layers of data in order to learn from the user journey and ways to enhance the relationship.Writing of digital and off-line creative briefs, attending regular stakeholders meetings, preparing agendas, presentations and status reports. Taking in to consideration the specific needs and targeting for every brief. Generating new ideas and a plan to reflect this with keen attention to detail.Working constantly to deadlines, managing multiple integrated projects simultaneously. Adhering to data protection regulations and legal guidelines.

Full Responsibility for Media planning and buying across a number of key accounts including: Lexus, Toyota, Jaguar, Department of Health, Land Rover and Financial Times.Planning and presenting quarterly and specific campaigns. Including the buying and organising of broadcast, digital and off-line including TV advertising campaigns.Analysing results on all campaigns; KPIs include cost per click, CPA and goal rates. Researching new and existing media opportunities within on-line and off-line channels presenting ideas, rationale and case studies to key stakeholders. Project managing a Toyota Local Social media campaign for dealers including Facebook, Twitter, Google+, Foursquare, Google place and Facebook places.Checking automotive adverts are in compliance with SAF standards.

Managing the following clients: Co-Op Group (Travel Pharmacy Food Funeralcare and Finance), South West Trains, Harvey Nichols, UKTV, Global Radio.Manage a region planning and buying team across all media channelsImplementing strategic plans and regular negotiations with media owners based on our clients needs and current market decisionsPlan and buy regional media channels to achieve optimum resultsTrain and manage junior members of the team on day to day process but also on the wider market and the implications and effects this has on there roles. Conducting appraisals and implementing development plans. Run the account and media team effectively and efficiently,Presenting strategic ideas, case studies and end of campaign reports to clients on a campaign to campaign basis Measuring KPI’s, quarterly budgets and forecasting future revenue.2 weekly client meetings to discuss on-going or up and coming projectsMain contact to client, all key stake holders including 3rd party stakeholders.

Handling around 20 clients including Cancer Research, RBS Corporate, Great Ormond Street Hospital, Staples, Met Police, Proctor & Gamble and Sky.Client services contactPlan and buy press campaigns upholding the given brief guidelinesManage budgets effectively (anywhere from 30k-3million) and adapt quickly when budgets are changed for various reasonsManagement of a media executive to develop their knowledge of media and marketing.Co-ordinate with outdoor, radio, on-line, DM and TV teams to ensure synergy of campaigns.

Managing the local advertising and marketing for Whitbread. Whitbread have 420 restaurants that include Beefeater, Brewers Fayre, New Gen and Country Pub & Dining brands. Planning of all local marketing, media and print campaigns plus achieving added PR as part of ongoing negotiations.Involvement in the creative design process including copy reviewing and writing. Ensuring all artwork was within cooperate standards, ASA and Ofcom standardsWorking to achieve monthly targetsManagement of an media executive to achieve similar levels of commitment and service as myself