Louise Thacker Email & Phone Number

Austin, Texas Metropolitan Area

Austin, Texas Area

• Headed global brand awareness campaigns and brand governance programs through Agile Marketing methodologies.
• Spearheaded campaign strategy, media planning, and activation across paid, owned and earned media resulting in over 90,237,056 impressions, in a six-month period with a limited budget.
• Developed campaign messaging, thought leadership content, digital and print ads, videos, and event assets delivered in a first-ever online campaign toolkit.
• Led brand governance programs and a core team that delivered brand tools, guidelines, and training to employee stakeholders and creative agencies.
• Owned brand review and consulting on the development of worldwide creative assets for advertising, social media, and events.
• Launched first-ever online Brand Store, including ongoing promotions, inventory, and metrics.

Austin, TX

• Created inbound and outbound brand awareness campaigns and events including strategy, tactics, messaging, media, and metrics for emerging technology products.
• Developed new creative testimonial reference strategy, and moved traditional print, and radio advertising to digital, direct and social focus saving 30% and improving lead generation by 25%.
• Awarded Bravo Award for Outstanding Electric Vehicle Brand Awareness Campaign and Electric Drive Launch Event. eSource Ad Award for Best Event/Experiential Marketing 2017.

Austin, Texas Area

• Global Brand Manager, 2013-2014
• Conceptualized and built a new strategy for global brand audits focusing on a collaborative coaching model to support breakthrough, branded creative across all business units and regions.
• Created and developed a brand “chat” program to strengthen relationships with over 4000 global marketers and agencies, providing them with actionable training to improve marcom creation.Global Go-to-Market Programs.
• Developed animated digital video content for sales enablement, digital marcom, and training.
• Owned marketing operations budget planning, tracking, and reporting.Global Messaging Manager, 2009-2012
• Managed global qualitative and quantitative message testing programs.

Austin, Texas Area

• Managed corporate and product brand architecture team to develop brand portfolio strategy.
• Developed global brand tools and training including web portal, video, and training materials for marketing and non-marketing employees and creative agencies.
• Managed launch of global corporate brand refresh including brand guidelines, templates, training materials, and communications.
• Managed quarterly North American brand audit and annual global brand review.
• Successfully developed and launched first-ever online global company brand promotional products store under a tight deadline and limited budget.
• Managed corporate brand and marketing programs including annual report, annual sustainability report, OOH advertising, videos, online content, collateral, and photo shoots.

Austin, Texas Area

• Planned and implemented successful company and product launch with a minimal budget.
• Owned corporate identity, key messaging, trade show strategy, direct mail, collateral, PR, web, videos, executive briefings, and product user meetings.
• Recognized for innovative redesign and reuse of tradeshow display.