Head Of Cx
CurrentAs Head of Customer Experience, I have led a cross-functional, multi-brand task force to develop and implement a comprehensive customer experience strategy resulting in a 7.3 percentage point increase in Net Promoter Score (NPS) over 24 months. I designed innovative programmes to improve customer satisfaction and streamline regional processes by leveraging customer feedback, research, and competitive insights. I spearheaded the digitalization of key customer journeys, which enhanced the overall customer experience and improved operational efficiency. Additionally, I played a pivotal role in shaping the region's customer experience vision and strategy, driving customer loyalty through targeted, data-driven initiatives.