Louise Ward

Louise Ward Email and Phone Number

Founder and Chief Marketing Officer @ Adaptive8
United Kingdom
Louise Ward's Location
United Kingdom, United Kingdom
About Louise Ward

Founding Director and Chief Marketing Officer of Adaptive8. Bringing over 15 years’ experience in communications and marketing, having worked with CxOs and senior leaders on many large-scale, global transformation programmes, helping people make sense of the complexities of change. A professional, creative communicator and problem-solver; from delivering strategic board-level communications and building strong senior stakeholder relationships, to creating stories and brand identities that engage and inspire colleagues. A real people person, who always puts the audience first and coaches clients on the best way to connect with their teams, to ensure people sit right at the heart of every client engagement. Extensive experience across multiple sectors from Financial Services, Media, Professional Services, FMCG, Transport, Oil & Gas and Utilities. Previous clients include: Vistra, British American Tobacco (BAT), Freshfields Bruckhaus Deringer, Dentsu Aegis Network, BP and Network Rail. Specialties: - Executive-level strategic communications - Business change programmes- IT, digital and functional transformation - CIO and senior IT leader communications- Change communications strategy, planning and delivery- Stakeholder engagement and relationship building- End user engagement and adoption- Corporate storytelling

Louise Ward's Current Company Details
Adaptive8

Adaptive8

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Founder and Chief Marketing Officer
United Kingdom
Website:
adaptive8.com
Employees:
13
Louise Ward Work Experience Details
  • Adaptive8
    Founder And Chief Marketing Officer
    Adaptive8
    United Kingdom
  • Adaptive8
    Founder & Chief Marketing Officer
    Adaptive8 Feb 2024 - Present
    London Area, United Kingdom
    Adaptive8 is a specialist business and technology consultancy helping clients adapt to change through people-centred, data-driven, technology-enabled solutions.Leading Adaptive8’s brand positioning, marketing and communications, whilst delivering stakeholder engagement and change communications for our clients.
  • Louise Ward Communications Ltd
    Change Communication Consultant
    Louise Ward Communications Ltd Jul 2013 - Present
    London, United Kingdom
    A specialist in delivering change and transformation communications for a number of clients including Vistra, British American Tobacco, Freshfields Bruckhaus Deringer, Dentsu Aegis Network, Myriad Group Technologies and Corporate IT Forum.
  • Vistra
    Change Communications Lead
    Vistra Jul 2020 - Nov 2023
    London, England, United Kingdom
    Vistra is a financial services organisation with over 5,000 employees. Supporting the CIO and Technology Leadership Team to share their Technology Strategy through impactful strategic, stakeholder and colleague communications. With a particular focus on leading communications for the CIO, global Cybersecurity team and the Data & Analytics team to enable them to manage change effectively with colleagues and stakeholders. Successfully delivered change communications for Vistra's multi-million dollar global digital transformation programme, including the rollout of best-of-breed cloud technology solutions, such as Salesforce and Viewpoint (Vistra’s entity management system) connected via a powerful integration-platform-as-a-service (iPaaS) model using Informatica IICS to deliver a unified platform for colleagues and an integrated digital ecosystem for customers and partners. This platform and the articulation of the plug & play platform story was a critical success factor for the company sale and merger in July 2023.
  • Targit Communications Ltd
    Change Communications Consultant
    Targit Communications Ltd Jul 2013 - Dec 2019
    London, United Kingdom
    An Associate of Targit Communications, delivering change communications for the following clients:British American Tobacco (December 2016-December 2019)Leading change communications for the World Class Finance programme and the IT transformation programme. Including communications strategy, planning and delivery to a global audience of over 50,000 employees. Bringing to life the transformation for employees, engaging with key stakeholders and providing a regular rhythm of vibrant and engaging communications through a variety of channels. Freshfield Bruckhaus DerringerCommunications Consultant for their CRM Programme. Creating the change communications strategy, plan and toolkit, to enable the programme team to engage with stakeholders, encourage adoption of the new CRM system and embed changes to ways of working.BPMarketing Manager, IT&S. Developing and executing a marketing campaign to engage employees in the annual IT&S learning event, delivered virtually online to a global audience of 2,000 employees. Dentsu Aegis NetworkGlobal Technology Communications Manager. Establishing and embedding the communications strategy and processes across the technology team, whilst developing communication channels, such as videos, infographics, intranet and newsletters.
  • Afiniti
    Communications Consultant
    Afiniti Jan 2009 - Jul 2013
    Communications Consultant at Afiniti; a change management consultancy that helps companies to embed change. Client engagements included Network Rail, Thomson Reuters and Cairn Energy.
  • Cxo Connect Ltd
    Relationship Manager
    Cxo Connect Ltd Sep 2000 - Dec 2008
    CIO Connect is a commercial networking organisation for CIOs and their senior IT management teams from across industry sectors. As Relationship Manager, I was responsible for maximising the benefits members received from membership to ensure they renewed each year

Louise Ward Education Details

Frequently Asked Questions about Louise Ward

What company does Louise Ward work for?

Louise Ward works for Adaptive8

What is Louise Ward's role at the current company?

Louise Ward's current role is Founder and Chief Marketing Officer.

What schools did Louise Ward attend?

Louise Ward attended The University Of Sheffield, Wilmington Grammar School For Girls.

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