Louis Lee, Chief Creative Officer and Cofounder of Bellweather, is a seasoned creative leader. Bellweather is a strategy-led creative agency specializing in transforming legacy brands in the nonprofit, healthcare, and travel sectors to thrive in an ever-changing landscape. We drive growth by expanding and diversifying audiences, delivering powerful strategies to capture growing market segments including women, people of color, and Gen Z. Our expertise enhances market share, deepens audience engagement, and ensures sustained relevance in a competitive market.Louis' leadership has been instrumental in elevating brands like Be SMART Everytown for Gun Safety, MetroPlusHealth, and NYC Votes. He is renowned for orchestrating NYC Pride’s multi-award-winning campaigns, which have resulted in increased sponsorship participation, record-breaking ticket sales, and growing attendance year after year.While he now calls NYC home, Louis remains a true Midwesterner at heart, born and raised in St. Louis, Missouri.