Louis Lopez Email & Phone Number

Rosemead, Ca, Us

Rosemead, Ca

Accountable for managing SCE's residential customer segmentation within the Customer Experience team, directing cross-functional projects to address issues and solve problems. Identify and manage resolution of major or complex issues without an established precedence for resolution. Broad knowledge of Company and department policies, objectives, strategies, goals, applicable governmental and regulatory laws and requirements, and accounting and budgeting practices.- Manage, develop, and direct medium to large communications projects, including efforts to educate, engage, and enroll customers in all-inclusive solutions available through energy efficiency, income-qualified, and demand response programs. - Collaborate with cross-functional teams from Regulatory Affairs, Operations (Call Center, Processing), Programs (New Program Development & Launch), e-Commerce, and advertising agencies to successfully launch targeted direct and online marketing efforts.- Serve as liaison with Southern California Gas Co. in the development of co-branded customer education and marketing materials supporting SCE’s income qualified programs.- Provided strategic input, direction, and testimony in the development of the 2015-2017 Low Income Application filing with the California Public Utilities Commission.- Awarded 2014-2015 Customer Service Excellence and 2015 Customer Champion Recognition honors based on exceptional cross-functional department collaboration.- Authored and executed outreach strategies to increase face-to-face contact with SCE’s most vulnerable and needy customers.- Maintained a California state-high 87% customer enrollment penetration for rate-eligible discount program.- Achieved 100% of Compact Florescent Lighting campaign goal three months ahead of schedule, encouraging more than 100,000 individuals to pledge to replace more than 1 million incandescent light bulbs and reduce greenhouse gas emissions by 371 million pounds.

Greater Los Angeles Area

Responsible for developing and executing marketing communications to increase the visibility of “The Doctors of USC” healthcare brand. A broad knowledge of managed care programs combined with market analysis assisted in advertising tactical planning. - Managed a marketing staff of relationship managers, requiring evaluation of employee performance and development, coaching and performance planning, annual reviews and salary administration. - Developed and implemented aggressive marketing programs raising the visibility of patient care at USC.- Guided third-party relationships with advertising agencies to launch a university-wide advertising campaign, “The Doctors of USC”, through print and radio advertising, street pole banners and a new Web site for faculty and staff.- Directed the development of the USC Doctors Downtown marketing plan to launch a new marketing advertising campaign, developed stories for the Los Angeles Downtown News and increase business development activities helping increase patient volumes by 16% in primary care (internal medicine) and 25% in specialty services (dermatology, ob/gyn, endocrinology and urology.)

Greater Los Angeles Area

Accountable for executing marketing campaigns to readers of the Los Angeles Times to promote awareness and attendance at the Times’ signature events: Festival of Books at UCLA, Festival of Health & Fitness at USC, KidCity, and Travel Show.- Formulated and launched marketing programs, including strategic direction, development of creative briefs, establishing and accounting of budgets, internal and external communications, and evaluation of marketing effectiveness. - Managed Account Services team of Account Executives and a Traffic Manager to ensure efficient cross-functional flow between Creative Services and internal clients.- Executed multiple advertising campaigns requiring a thorough understanding of the creative production process of merchandising and collateral development.- Established and maintained business/media partnerships with local television KTLA 5, NBC 4, and local radio stations KIIS-FM 102.7, KABC 790 AM, and KFWB 980 AM. - Developed the strategic plan and managed the execution of the marketing campaign for the inaugural 2003 Los Angeles Times KidCity with print, direct mail, radio, and television advertising resulting in attendance of more than 45,000 Southern Californians.

Greater Los Angeles Area

Responsible for developing strategy and executing marketing campaigns targeting retail deposit customers to increase Bank’s overall deposits while offering the customer a fair interest rate. - Identified business and marketing objectives to execute strategic plans for external advertising and internal merchandising campaigns, including outdoor media and point-of-sale collateral.- Partnered with the bank’s advertising agency, TBWA Chiat/Day, Inc. to develop impactful advertising campaigns, including a checking account promotion that increased new accounts by 55% over a two-month period. - Developed an advertising campaign that brought in more than $766M in deposits, with an overall campaign goal attainment of 179%.- Executed six high-impact multi-media sales conferences to launch the Company’s 1997 sales efforts to an audience of over 500 managers.- Introduced a new sales recognition program to promote “relationship selling” across all business units to immediately reward employees for product sales. Program increased employee morale and helped meet over 92% of the campaign goal.- Directed weekly promotional campaign meetings with over 20 implementation team members to develop quarterly sales promotions.