À mon compte avec mes 12 ans d'expérience, j'accompagne les entreprises dans leur croissance en créant des stratégies marketing percutantes et des solutions d'acquisition efficaces. De la conception de campagnes créatives au déploiement d'outils CRM comme HubSpot, j'aide mes clients à atteindre leurs objectifs commerciaux tout en optimisant leur présence en ligne. Mon expertise couvre le conseil stratégique en marketing, la gestion de projets web et le développement de lead magnets adaptés aux PME locales et aux startups en expansion. Mes derniers projets et cours : - création de site web pour un entrepreneur, - consulting stratégique en marketing et ventes pour une startup en phase de lancement- élaboration de la stratégie d'acquisition et déploiement opérationnelle Google Ads d'une PME locale- édition d'une keynote et support de cours sur la vulgarisation de l'IA à destination des universitaires et des professionnels (outils, cas pratiques et prospectives)Toujours en quête d'opportunités et de nouvelles collaborations pour aider les entreprises à atteindre leurs objectifs.N’hésitez pas à me contacter si vous souhaitez discuter d’IA, de stratégie ou de marketing !

I specialize in the planning, development and execution of integrated marketing campaigns, using a combination of channels such as online advertising, social media, programmatic and live partnerships. I create innovative campaign concepts and ensure their timely implementation. I work closely with the marketing, creative and content teams to develop clear, coherent messages in line with the company's overall strategy. I define objectives, KPIs and key performance indicators for each campaign, ensuring that they are aligned with broader marketing objectives. I carry out in-depth post-campaign analysis, evaluating results and identifying key learnings, in order to optimize future marketing initiatives. I set up tracking for each campaign and provide clear reporting on the performance of each campaign and digital acquisition channels in general. I manage the budget allocated to each campaign, ensuring efficient use of resources and optimal ROI.I collaborate with sales and marketing teams to align campaign efforts with business objectives, providing qualified leads and supporting the conversion of prospects into customers. I maintain competitive intelligence to stay up-to-date on industry best practices, emerging trends and new campaign opportunities.

(Examples of customers: : Geneva Airport - Rivoli - Bijouteries Cara - Vacheron Constantin - IMI)As a Digital Marketing Consultant and Traffic Manager, I joined Details to take part in the transformation of the world by developing new customer experiences for brands, citizens and consumers. I am fully involved in the strategic development of innovative acquisition projects for companies. I have effectively managed several Google Ads accounts for clients with strong international reputations. I have advised on the optimal use of tools such as Waalaxy, AB/Tasty, Google Analytics, and the set-up and optimization of campaigns on LinkedIn Ads, Google Ads, Meta Ads, Pinterest Ads. I played a key role in responding to several calls for tender, with expertise in digital strategy and online advertising. I also worked closely with project managers, developers and the UX Designer to ensure the successful and timely completion of the various projects inherent in the position of Traffic Manager.

Head of the MSc 1 Digital Marketing and Msc 2 Digital Marketing & E-business programs (class in French and 50% in English)- construction of educational programs with regard to the evolution of digital marketing professions and market expectations.- recruitment and management of professional stakeholders.- coordination between the different pedagogical actors: university, students, speakers.- support for students in the development of their dissertation.- teaching on the following topics: social media marketing, social network strategy, artificial intelligence, fake news and information management, creating and managing Google Ads campaigns, understanding Google tools such as Analytics, GTM, Data Studio.

The Social Media Manager is simultaneously an expert in the digital universe, of which he must follow technological and behavioral developments, and in particular social networks (I have an additional card being Google Ads Certified). He must also be an excellent communicator, being called upon to be the digital representative of the brand. I am also a chameleon because I digitally represent several entities in very different fields.- Management of Ads advertising accounts- Implementation of the strategy on social networks and paid campaigns- Creation, planning and budget management of Ads announcements- Creation of Ads and Facebook advertisementsDigital ExplorerLike Christopher Columbus left to discover the Indies, he returned to Europe with a wealth of knowledge which he shared with his peers and thus contributed to the emergence of great innovations. I define myself as a 21st century digital explorer learning in the depths of Deep/Machine Learning, the workings of Google and Facebook AIs in order to spread knowledge (in a simplified way) in my conferences and interventions.

Lecturer on Artificial Intelligence and Google Ads with 1st and 2nd year Masters.Google AdsGoals :- Know the basics of Google Ads- Understand the strategic axis of Google Ads- Pass the Google Ads certificationAI interventionObjectives of my interventions (the list constantly varies, to be taken as an indication please):- Understand the origin and causes of the expansion of big data- Know the implications of big data in our personal and professional lives- Understand the mechanism of neural networks (Deep Learning)- Know the global ecosystem of American (GAFAMI - NATU) and Chinese (BATX) platformers- Push the reflection and find new aspects to the professions and tasks that artificial intelligence (AI) could transform- The discovery of NBICs- Know the transhumanist movement

Lecturer in Certifying Cycles, Masters and Bachelors.Objectives of my interventions (the list constantly varies, to be taken as an indication):- Understand the origin and causes of the expansion of big data- Know the implications of big data in our personal and professional lives- Understand the mechanism of neural networks (Deep Learning)- Know the global ecosystem of American (GAFAMI - NATU) and Chinese (BATX) platformers- Push the reflection and find new aspects to the professions and tasks that artificial intelligence (AI) could transform- The discovery of NBICs- Know the transhumanist movement

The universe in which I act revolves around 4 missions:To listen- Integral watch on social networks/forums/website- Setting up automatic alerts- Daily cureSpeak- Foundation of the architecture and development of online communication (website), social networks (Facebook, Twitter, Google+ etc...) and display campaign (Adwords and Youtube)- Content writing- Agility to surf the buzz-words of the moment- Participation in the briefs of the main brand campaigns- Marketing coordination with TV channels or with partners (creation of contests, street-marketing events + live-tweet)- Development of an editorial charter- Development of a moderation charterTo respond- Post-event communication for a buzz marketing campaign- Improvement of site/blog/social media referencing (SEO, SEA, SMO)- Animation of communities- Enhancement of the brand imageAnalyze- Understand the internet user profile of the brand (Google Analytics)- Understand the most important levers in terms of engagement (Social networks analytics)- Analyze successful keywords and optimize them (Google AdWords)- Use of relevant keywords to improve natural referencing (SEO strategy / semantic referencing)- Edition of weekly analytics report and after each marketing action- Daily curation, understanding and anticipating new trends

Customer information about products, offers and services.Sale of products, offers and services linked to the naxoo network as well as those of our partner upc-cablecom. Processing customer requests and complaints related to the various services as well as the technical aspect.Results :Best salesperson in the team (6 people) for 3 consecutive years.

Prospection téléphonique auprès des particuliers et professionnels. Début de la vague "réseaux sociaux". Nous sentions que les entreprises pourraient augmenter leur visibilité à travers la Création de page Facebook. Les musiciens DJ ont migré à cette époque de MySpace à facebook. Proposition de solution de communication impactant avec des Segway. Après un brief client, la conception et montage des supports de communication sur les machines. Je me rendais sur le terrain pour les événements en Street-Marketing (management d'une équipe de 5 personnes).

Mission :-Etude de marché complète (analyse SWOT, mise en place action) -Élaboration d'une plaquette commerciale en autonomie -Élaboration de devis -Ventes (téléprospection - conseil auprès des clients/techniciens) -Gestion achat d'une gamme de produit (220 au total) -Création plan communication sur la gamme de produit.Moyens : Suite à l'analyse SWOT, j'ai décelé une action opérationnelle précise à mettre en place.Bilan : + 3,2% d'augmentation du CA sur la gamme de produit ciblée + action ciblée sur clientèle pour la fidéliser

Management de 3 artistes locaux (région Chambéry). Mes missions consistaient : * Création des contrats de prestations (juridique)* Négociation auprès des établissements de nuits (commercial)* Partenariats avec des marques (alcool, vêtements, radio, label)* Gestion de l'image de chaque artiste (management)* Gestion royalties (comptabilité)* Organisation de soirées + VHR (voyage, hôtel, restauration)