- Designed and developed cross-platform (iOS and Android) mobile app using React Native/Expo, bridging product management and technical implementation- Led development of vehicle LCD display UI/UX, human interaction concepts, and supplier communications- Created innovative product features including Isodistance range visualization and React web app dashboard for real-time charging tracking- Created end-to-end UI/UX workflows in Figma, producing detailed component libraries and interactive prototypes for mobile and web platforms- Directed technical evaluations of EV charging infrastructure, managing hardware selection, communication protocol development, and software integration- Conducted comprehensive market research in Indonesia, leading over 20 user interviews and presenting strategic insights to CEO and leadership team that drove product and engineering design requirements- Collaborated effectively with overseas suppliers and external partners, ensuring seamless translation of product and engineering requirements into actionable solutions

- Led multiple major efforts including DoorDash delivery marketplace integration, database refactor, and live operational dashboard overhaul- Developed and maintained Figma mockups, high-fidelity prototypes, and company-wide design system as the dedicated UI/UX and Product Design expert- Wrote detailed technical and end-user documentation and lead targeted training sessions for all users- Contributed frontend React and Bootstrap code with meaningful UI/UX improvements- Subject matter expert for stakeholders across company, from internal developers, to Engineering, Operations, Business, and Marketing

- Owned product roadmap across IoT EV charging embedded firmware, iOS and Android, full-stack web- Developed detailed PRDs / specifications and requirements including system-level interactions - Managed external and internal engineering teams simultaneously- Architected a zero-to-one Provisioning and Commissioning process that reduced errors by 95%, enabled 100% end-of-line quality, and established Xeal as the industry leader for EV charger commissioning- Developed data analytics pipeline from scratch and coded numerous dashboards used across the corporation- Implemented comprehensive real-time error logging across the stack and achieved an up to 10x - improvement in troubleshooting speed to ensure Xeal’s 100% Uptime guarantee - Trained numerous individuals in the company across Customer Success, Engineering, Operations, QA, and Sales- Key contributor to the specification, development, and documentation of an all-new developer SDK across firmware, mobile, and full-stack web

- Took on role of Product Manager for various embedded electronics features, collecting input from stakeholders, recommending feasible solutions, and making decisions to drive the program through successful gateways and milestones- Designed electrical system architecture solutions, balancing platform constraints with state-of-the-art digital and UI/UX features- Engaged directly with component suppliers, including sourcing, assessing capability, and providing feature-driven requirements for development

- Led a cross-functional project to predict vehicle damage, reduce churn, and improve Service Center efficiency by developing vehicle diagnostic codes- Created diagnostic code roadmap by conducting first-person user research, working closely with Operations and Service Center teams to translate business requirements into user stories for the Engineering team- Saved company potential annual churn of $1+ million by performing data analysis and implementing SQL query that used diagnostic codes to predict permanent damage of a vehicle- Helped global Service Centers root cause storage mode issues on 100s of vehicles during COVID-19 outbreak by rapidly developing SQL queries and Mode data visualization tools to triage vehicle issues and track KPIs- Conducted user research with mechanics across multiple global Service Centers to identify and prioritize usability improvements with software tools- Fueled Service Center growth by leading on-site mechanic training sessions, facility assessments, and fleet readiness activities for markets in 4 cities across US and Europe for launch of new Bird 2 models- Drove 90% backlog reduction of nonconforming vehicles in Production, increasing throughput and faster replacement of aging fleets- Reduced operational costs and spare parts consumption by $800,000 / year by improving workflows and compliance with Engineering directives in US and European Service Centers- Acted as a liaison between agile software engineering teams and Service Center stakeholders to continuously improve Bird’s Service Center technology

- Partnered with Product Management, Engineering, QA teams to develop cutting-edge Path Planning and Lane Change On Demand features for 2021 Cadillac CT4, CT5, Escalade Super Cruise hands-free semi-autonomous applications- Developed an A/B testing strategy that focused on customer-centric decision-making to provide a safe and natural driver assist experience- Led weekly Scrum standups and sprint planning, triaging hardware and software issues to determine bug priorities- Worked with a cross-functional team consisting of leaders from Engineering, Product, UX Research, QA to enhance aspects of Super Cruise- Performed subjective and objective benchmarking of competitor vehicles, evaluating ADAS as well as Powertrain, R&H, NVH, Human Factors

- Elected President (8/2017 - 9/2018) of GM Performance Driving Team (autocross club racing team)- Lead Software Engineer (11/2015 - 10/2019)- Worked with team to plan and execute garage worknights, autocross practices, off-site competitions, special events for other GM groups- Built a full-stack web app from the ground up to address critical functionality gaps in team’s existing race timing equipment software- Architected and developed, including the frontend design of all UI and UX components, numerous internal tools to achieve a level of traceability and data organization unprecedented at GM- Conducted user research on a regular basis, interacting directly with team members to identify pain points as well as validate new software features- Oversaw team membership growth from 15 to 1000+ people, scaling tools and redeveloping many from scratch as necessary with vast improvements- Prioritized product roadmap for team website and organizational toolsIncreased throughput of team garage worknights by 50-100% by developing intuitive and interactive software tools- Promoted and influenced the transition to new communication tools such as Microsoft Teams, leading to an invaluable increase in collaboration- Presented team progress regularly to GM leadership including C-level executives

- Technical Program Manager for steering systems in 7 different small car, EV, and autonomous vehicle programs- Managed software development and releases across programs in different lifecycle stages- Coordinated and participated in root cause analysis, resolution of steering performance issues through internal GM teams and suppliers / vendors- Determined KPIs, set priorities for safety and usability based on stakeholder input- Forged strong relationships in development and issue resolution processes with global Engineering, QA, Manufacturing, Program Management teams

- Troubleshooted vehicle-level integration issues including hardware, software, calibration, vehicle wiring- Worked with key stakeholders on software issues and testing including algorithm engineers and calibrators- Executed regression and integration testing, troubleshooting component- and vehicle-level issues spanning hardware, software, calibration, vehicle wiring- Created living documentation to gather rich “tribal knowledge” of bench, vehicle, software, and testing idiosyncrasies, to develop extensive, instantly updated collection of information shared by various Engineering teams

- Researched ConnectedDrive social media presence to gauge customer feedback and expectations- Developed ConnectedDrive marketing material to improve customer knowledge and awareness of ConnectedDrive services while assuring corporate identity adherence- Created iDrive Menu Simulation tool using HTML, CSS, and JavaScript, to improve BMW Assist call center agents’ ability to support customers- Reviewed and found refinements to technical information for BMW Assist/BMW ConnectedDrive

- Executed a targeted undertaking of a gap clearance benchmark of BMW and competitor vehicles- Documented and evaluated benchmark results in Microsoft Excel- Contributed new findings and trends from the benchmark including from internet research- Supported in the creation of gap plans with the help of CATIA V5 and Microsoft Office- Independently compiled and analyzed construction sections in CATIA V5- Translated gap plans from German to English- Redesigned and implemented a new official BMW gap plan format

- Developed workflow, prototype, and fully coded Lease End iOS app for BMW Financial Services- Worked with coworkers as well as across departments to create various icons, logos and promotional materials- Assisted with HTML/CSS and graphic design of AlphaCity corporate car sharing web app

- Used hands-on methods and experience to identify and rework noise issues in automobiles- Employed tools such as high speed video, accelerometers and audio recording equipment to observe and perform root cause analysis on Squeak & Rattle issues- Worked on simultaneous projects including organizing and managing test cars, S&R issues, and assisting other teams with projects