Develop editorial calendar geared toward transactional content including ID.me capability education, fraud prevention, identity theft, privacy, and more.Own the end to end process of email development (write copy, socialize for approvals, collaborate with SMEs to design experiment/measurement plan and stand up reporting).Align with marketing and communications teams to ensure messaging matches campaigns and branding of ID.me.Follow guidelines set forth by Content Team Style Guide, word lists, and accepted external guides.Work with the UX team and any external \design partners to identify the best modules given email objectives and content.Work with Marketing Ops to deploy emails using Salesforce Marketing Cloud.Own the process of identifying cohorts and working with the data team to createappropriate distribution lists.Manage the transition of all member-facing transactional emails to the new email designsystem.Track UTM codes, open/engagement rates, and other available data to analyzeeffectiveness of emails and make recommendations for future sends.When required, creates other team content including Help Center articles, chatbotconversations, macros, automated emails, surveys, and more.

Responsible for developing and maintaining strategies for social media member support.Builds and reinforces ID.me’s brand voice on social media.Creates templates for social media strategy.

Managed consistent content curation, scheduling, organization and posting across all social media platforms using Hootsuite, resulting in a 20% increase in engagement across all platforms.Wrote engaging, creative and error-free copy that matched the brand tone across all social media platforms, resulting in a 15% increase in click-through rate.Designed and updated templates or graphics for communication and/or social media use, resulting in a more professional and polished look for the company's social media presence.Brainstormed new ideas and concepts for copy & visual content with the creative team, resulting in more creative and engaging content that resonated with the company's target audience.Implemented the social media strategy given by our brand consultant, resulting in a more strategic and targeted approach to social media marketing.Engaged with community members on social media to boost engagement across all platforms, resulting in a more active and engaged social media community.Fulfilled miscellaneous brand and content needs (including blogs, decks, flyers, etc.), ensuring that the company's brand was consistently represented across all channels.

Perform research on current benchmark trends and audience preferences in order to support a strong online presenceGenerate, edit, and publish engaging content daily (e.g. original text, photos, videos, and news) Communicate with followers and share appropriate third party posts, respond to queries in a timely manner and monitor customer reviewsOversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures)Design and implement a social media strategy to align with business goalsAnalyze social media account data to determine social media campaign efficacyProduce weekly internal company newsletter that highlights industry newsCreate and maintain a content calendar to ensure a consistent posting scheduleConduct a weekly analytics report showing campaign progress and areas forimprovementTrack and monitor online presence; troubleshooting as need be

Interpret data for tracking effectiveness of marketing campaigns and social media activity.Work with team members to gather content and create weekly email blasts.Use Pardot to administer email blasts.Create content on Facebook, Twitter, LinkedIn, and YouTube.Propose content updates to refresh website pages on a bi-weekly basis.Track metrics of marketing campaigns including open rates and click-throughs, and generate daily, weekly, and monthly reports for the Head of Marketing

Communicate with and educate a large range of nonprofits with varying skills, resources, and knowledge of fundraising to ensure they’re as successful in their fundraising endeavors.Use technology and tools such as Slack, Intercom, Google Docs, AirTable, Basecamp, Trello, Canva, HTML, and CSS.Write blog articles pertaining to online fundraising, technology, and other nonprofit-related topics and work one-on-one with GiveGab Project Managers to assist in executing a giving day.

Interned for the largest South Asian film festival in New York CityCreated and posted original content on Facebook and Twitter on behalf of the festivalUsed Photoshop and Canva to create imagesUsed Facebook and Twitter to promote films within the festival Conducted Facebook live interviews with directors, actors and producers Monitored and tracked analytics using HootsuiteLive tweeted the film festivalReported to the Digital Marketing head for feedback on my work

Stance is a digital media company focused on dance and Hip Hop culture.My role had me engage and curate content for 200,000+ followers on Instagram as well as ghostwrite copy. I would often meet with higher-ups to discuss how to increase social media engagement and following. I also managed and grew their SoundCloud account.

-4x NBA champion (2015, 2017, 2018, 2022)-NBA Finals Most Valuable Player (2022) -2× NBA Most Valuable Player (2015, 2016) - Only unanimous MVP selection in league history (2016) -Western Conference Finals MVP (2022)-NBA All-Star Game MVP (2022) -4x All-NBA First Team (2015, 2016, 2019, 2021)-3x All-NBA Second Team (2014, 2017, 2022)-All-NBA Third Team (2018)-All-Rookie First Team (2010)-9× NBA All-Star (2014 - 2019, 2021 - 2023)-NBA All-Time leader in 3-point field goals made-2x NBA scoring leader (2016, 2021)-4x NBA free throw percentage leader (2011, 2015, 2016, 2018)-NBA steals leader (2016)-2× NBA 3-Point Contest champion (2015, 2021)-NBA Skills Challenge champion (2011)-Warriors franchise all-time leader in points, assists, field goals and 3-pointers made, steals and games played in – only two other players hold this distinction (LeBron James with Cleveland and Reggie Miller with Indiana)