Louis Simmons Email & Phone Number

Sydney, New South Wales, Australia

Greater Sydney Area

Australia

Sydney, Australia

Responsible for supporting the General Manager of Circulation Sales and all divisional GMs to deliver against revenue, volume, gross margin and marketing investment targets Implemented and lead a weekly operating forum for GM’s across marketing, sales and operations to discuss revenue and volume performance results, tracking to key initiatives, identification of opportunities and key insights to build future business cases Built all national circulation business cases over the past 2… Show more Responsible for supporting the General Manager of Circulation Sales and all divisional GMs to deliver against revenue, volume, gross margin and marketing investment targets Implemented and lead a weekly operating forum for GM’s across marketing, sales and operations to discuss revenue and volume performance results, tracking to key initiatives, identification of opportunities and key insights to build future business cases Built all national circulation business cases over the past 2 years ranging from CAPEX investment and NPD to margin improvements incorporated into FY18 and FY19 budgets. The performance of all activities are tracked and communicated through the weekly operating forum Led a project to build a systemised and centrally managed forecast model to accurately project revenues across all key customers and markets which significantly reduced administration time and improved forecasting accuracy Show less

Sydney, Australia

Responsible for managing subscriber revenue, customer volumes, Brand business contribution and associated marketing costs across the Times subscription model. Business partnering: Support the Times Marketing director and heads of department with planning to deliver revenue growth and spend effectiveness across a number of areas including acquisition, perks, cost to serve and retention.Forecasting / Budgeting: Built complex models which incorporate different decay curves over… Show more Responsible for managing subscriber revenue, customer volumes, Brand business contribution and associated marketing costs across the Times subscription model. Business partnering: Support the Times Marketing director and heads of department with planning to deliver revenue growth and spend effectiveness across a number of areas including acquisition, perks, cost to serve and retention.Forecasting / Budgeting: Built complex models which incorporate different decay curves over multiple products / price points / initial offer combinations to accurately forecast churn, acquisitions, net growth and impact to subscriber volumes over time. Models calculate revenue and associated costs and plan in detail to outer years.Product profitability: Produce regular reviews of contribution across all major packs and price points to forecast customer Lifetime value ranging from 12 months to 5 years. Identified £2m + of yield opportunities which were incorporated into FY17 and which were actioned in Q1 FY17.Offer management: Provide sign off and business case support on all product launches including intro offer calculations and product bundling to ensure promotions are commercially sound before going to market.Monthly performance pack: Present a monthly summary on marketing performance and spend effectiveness. This includes a Net growth overview, Acquisition volumes and mix, Churn rate, SAC, cost to serve metrics and other effectiveness indicators compared to forecast targets. Process management: Led project to automate production of weekly results with minimal manual intervention and oversaw movement of weekly and month end reporting to shared services centre.Financial deep dives: Conduct regular reviews with actioned insights across key areas of the subscriber operation ranging from call centre productivity, sales channel effectiveness, retention offer impact, fulfilment routes, distribution of perks spend and churn propensity by tenure and product. Show less

• Reporting: Built, integrated and automated a daily report from a number of data sources to understand sales performance across all teams. Information is analysed to assess the most effective route to market through direct marketing campaigns, telemarketing activity, SEO/PPC advertising and building a faster run-rate with referrers and partners. Results are analysed monthly in an end to end ROI report.• Business analysis: conducting internal analysis on the business and service… Show more • Reporting: Built, integrated and automated a daily report from a number of data sources to understand sales performance across all teams. Information is analysed to assess the most effective route to market through direct marketing campaigns, telemarketing activity, SEO/PPC advertising and building a faster run-rate with referrers and partners. Results are analysed monthly in an end to end ROI report.• Business analysis: conducting internal analysis on the business and service offering, such as elasticity modelling, total committed revenues and using regression analysis to benchmark the effectiveness of promotions.• Project work- Responsible for maintaining all facets of the Salesforce database. From November 2012 to present a number of projects have been managed to integrate the company phone systems, website analytics, email marketing, data acquisition and email marketing into the CRM system to establish potential leads and qualify through the sales pipeline. Show less

Holborn, London

• Completed bank, debtor and cash reconciliations as well as preparing prepayments and accruals schedules used by the financial controller. This work was used to create the management accounts on a monthly basis. • Implemented new performance measures within the sales departments to allow for the transition from contract based metrics such as cost per service agreement to an internal break-even model based on revenue delivery.• Risk mitigation: Performed credit checks on all… Show more • Completed bank, debtor and cash reconciliations as well as preparing prepayments and accruals schedules used by the financial controller. This work was used to create the management accounts on a monthly basis. • Implemented new performance measures within the sales departments to allow for the transition from contract based metrics such as cost per service agreement to an internal break-even model based on revenue delivery.• Risk mitigation: Performed credit checks on all customers to minimise the risk of bad debt. Show less

• Debtor activities: Reduced the monthly debtor balance by 30%. Attained through a number of process modifications including moving from a letter based debt collection process to a system of mass e-mails which reduced time spent on this area by three hours per week.• Entered all invoices, payments and receipts onto the sage accounting system. • Developed improvements to workflow to reduce task completion time significantly.

Bsc, Business Administration And Sociology, 2:1

Qualified 2013, All First Time Passes

Education record