Led a team of 9, and managed digital agencies in developing a comprehensive digital marketing strategy, resulting in a 20% increase in organic traffic within 12 months. Implemented a targeted SEO campaign that boosted keyword rankings for 100+ major keywords, driving a 25% increase in online sales/leads whilst nurturing digital customer experience (personalisation) through user content management. Drove PPC sales, YoY by 10%, increased 5% conversion rate in a difficult market conditions through COVID-19. Managed Enhanced Conversions, Google Consent Mode V2 and Customer Match implementation in parallel to GA4. Analysed MoM performance focusing on 1st-party data rationalisation growth strategy. Managed a £500,000 digital advertising budget, optimising ad spend across platforms to achieve a 15% lower CPA than industry average. Undertook keyword research and gap analysis and sharing results with the content team to inform content strategy, increasing social media engagement by 50% year-over-year. Developed a data-driven approach to marketing analytics, using insights to adjust strategies, and achieve d a 35% increase in marketing ROI. Spearheaded a successful influencer marketing campaign on TikTok increasing conversions by 2% MoM. Drove programmatic conversions by 12% YoY enhancing brand visibility and contributing to a 1% MoM growth in e-commerce sales.Devised social media strategies resulting in an average 10% increase in audience engagement across all platforms.Led website development applying broad experience in UX principles - user journeys, persona development, information architecture, and user research.Monitored and evluated campaign performance across all the major Display and Native channels (Google DV 360) reaching its KPI by icreasing conversion rate by 10%.Developed and managed email strategy reducing hard bounce rates by 15%,through A/B testing of various templates and customer segmentation.

Managed the full life cycle of the portals and ensured the various sections of the portals were delivered in accordance of the agreed scope, project risk and issues managed all within the timescales and budget.Increased knowledge of web development technologies; Asp.net and PHP development to maximise on the current web portal development possibilities and limitations with existing technologies.PPC Account Management and analysis – Including creating keywords to brief, producing compelling text, ensuring campaigns are delivered on time and on budget, reduced CPA by 35% on PPC accounts, and conversion rate by 17% YoY. Optimised website content for a portfolio of 4 clients, improving average search rankings by 10-20 positions. Conducted comprehensive keyword research and analysis to inform content strategies, leading to an increase in organic traffic, driving a 15% increase in market share. Manged backlink strategy and outreach, securing 100+ high-quality backlinks per quarter improving keyword and brand visibility.Collaborated with web developers to ensure SEO best practices were implemented, resulting in a 20% decrease in bounce rates. Created investor deck for (GFMPainting.co.uk) - UK's first portal for handmade oil painting reproductions, oil portraits from a photo, and original artwork from artists across the world.Applied du dilligence to attract investment from Angel investors/venture capitalists for £350,000, and conducted extensive market research and achieved over 500 orders since startup. Developed and executed a number of strategies to increase sales for 1,000's of oil painting reproductions of famous oil paintings resulting in a 25% increase YoY in revenue on Amazon.Managed brand identity for organisations in order to increase long-term brand equity.

Effectively developed an ethnic food home delivery system across the M25 targeting the ethnic community. My responsibilities were as follows:Developed and implemented a retail strategy of the home deliveries by restructuring customer service department; and improving level of service delivery to 98.9% .  Formulated pricing programmes on 4000 products to design a 300 page Asian food catalogue over 6 months including the management of product codes, and photographic images of this extensive catalogue.Actively promoting best practice selling principles through hands on demonstration and coaching of individuals on the Sage Order Processing System.Worked closely with the product management team to identify new product opportunities and formulated robust plans in coordination of strategic objectives.Promoted effective team working and co-operation through weekly team meetings to appraise performance and communicate business activities.

Mobadoo.com is the first website to combine classified and retail product advertising with a mobile phone payment system instead of a credit card. My responsibilities were as follows:Developed targeted, affordable and accountable PPC campaigns building brand presence and visibility on leading search engines Google, Yahoo, MSN and Miva .Provided complete breakdown of monthly campaign performance, down to individual keyword level for Marketplace, Motors, Dating and Property sections of the portal.Analysed trends and provided constant recommendations to maximise ROI on every click, adding keywords to the account, creating strategic adverts to increment portal growth by effective campaign management.Responsible for the development and implementation of SEM advertising campaigns.Manage day-to-day content for Social Media activities.Manage the SEO current link building techniques and implement new strategies. Project managed these opportunities from concept to full integration of the core business by designing the functionality processes of the website through investigation and researching of competitor portals.Created a Portal Breakdown Structure to show the products required and the logical order of creation of the products and their interdependencies.Managed the full life cycle of the portal and ensured the various sections of the portal were delivered in accordance of the agreed scope, project risk and issues managed all within the time scales.Worked with other stakeholders to ensure that the components of the project are tested rigorously and met with production acceptance and support criteria.Coordinated the best use of project resources and was responsible for meeting agreed milestones and deliverables on concurrent projects to budget and time.Enforced quality and change control procedures to monitor and control progress within tolerance levels.

The role involved conducting market research and identifying relevant market sectors for products and services, planning and executing marketing activities to generate customer enquiries to the convergence of sales with CRM Siebel systems. My responsibilities were as follows:Telemarketing to many of the top 100 FTSE companies promoting CRM Software Solutions and Document Management Systems. Arranged 4 demonstrations per month to Increase turnover from £1 million to £1.6 million.

Breakersweb is a completely sales focused online business helping customers find used car, van, and motorbike parts. Sales of the company are effectively increased by connecting the customer and breaker effectively to purchase guaranteed second hand parts with confidence. organising and managing the call centre of 20+ sales consultants on a daily basis. Marketing and branding role predominantly to establish a market position in a very competitive market. Duties included:Responsible for the day-today management of the call centre. Helping sales consultants to hit individual and group targets and training them in sales and product. Liaise with team leaders to ensure sales targets are being hit. Lead by example, be numerically & commercially strong, be a proven self-starter and be able to motivate a team in high pressured situations. Monitor call statistics and listening in to calls to ensure closing techniques are being used efficiently. Liaise with the product team to ensure that the high value, high commission product is being sold in the most effective way, analyse call centre stats including, inbound and outbound calls, number of enquiries being dealt with, profitability etc .

Sales:Introduction of business models within the company to generate new forms of revenue.Sales and profitability of the new business increased by meeting sale targets – daily, weekly and monthly.Selling subscriptions and services over the phone combined with face to face meetings. Bringing 3 new suppliers per week to enter prices on the parts requested by customers online. More suppliers assured that our service provided the most competitive prices to the customer maximising the weekly service commission targets were achievedSales, Marketing and e-commerce solutions thus experiencing all levels of the business cycle (Information Technology system design, desk top publishing, advertising and brand design)Accurately forecasted future sales activity and produced monthly activity reportsMarketing and Branding:Targeting customers to recall a brand by providing a comprehensive service. Realisation by consumers of the existence and availability of a particular product. Managing an organisation-s brands identity in order to increase long-term brand equity. Devised the advertising strategy and design of logos, banners, brochures and web design. Simplifying the design of these items led to a saving in assembly time and printing costs.Participation in all stages of various projects - from communication with the client and definition of the design specifications, and significantly teamwork engagement for project completion.Driving an creating compelling on-line and offline (Yellow Pages) coordinated strategic marketing objectives to execution and follow up.Generated measurable site traffic through effective management of a large Google budget and multiple PPC campaigns as well as researching and application of Search Engine Optimisation to the portal.Analysed the portal database to ensure information is accurate and kept up to date for direct mailing activities and emailing initiatives promoting new and exciting promotions of the portal.

As a new graduate, I worked on the London-s prestigious Elephant and Castle regeneration scheme. It was a small team of 5 with a highly experienced senior architect who envisioned the expansion and growth of the company in the bid to win the master plan competition.