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I am a Boston-based Partner in the Go-To-Market (GTM) practice of True Search, the retained executive search firm, where I focus on placing executives in high growth B2B SaaS businesses, backed by VCs or PE firms.Prior to joining True, I was an operating partner at a private equity firm focused on the lower middle market. I partnered with investors pre-LOI and throughout due diligence processes and, post-investment, advised portfolio executives on strategies and tactics for accelerating growth. I also built community across the portfolio, hosted events, and promoted the firm's brand.Previously, I was a Marketing operator, where I enjoyed several stints as a CMO for B2B SaaS businesses, each of which was PE-backed and has since exited. Earlier in my career, I worked for billion-dollar enterprises, where I experienced operating at global scale, managing global teams, and leading marketing integration efforts for multiple tuck-in acquisitions.I have an especially deep background in demand generation and product marketing, extensive experience optimizing go-to-market motions focused on enterprise and mid-market segments, and am particularly comfortable with AI technologies and applications.
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Chief Marketing OfficerSimspaceCambridge, Ma, Us
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PartnerTrue Search 2024 - PresentHaddonfield, Nj, UsTrue recruits C-suite executives, VPs, directors, board members, and other strategic talent for investment firms, their portfolio companies, and public companies seeking transformative growth.I’m a Boston-based partner in True’s GTM and Enterprise Tech practices, where I specialize in CxO and VP-level GTM roles for hyper-growth B2B companies. -
Authentic Cmo Peer AdvisorAuthentic Brand 2022 - PresentMinneapolis, Minnesota, UsAuthentic Brand is a community of Fractional CMOs who help growing businesses Overcome Random Acts of Marketing® and confidently take the next right step to build revenue. Our unique approach combines Marketers + Methodology + Mindshare to build strong, strategic, sales-aligned marketing teams and programs.I am a Peer Advisor at Authentic Brand, where I provide guidance to my CMO peers who are staffed on short-term consulting projects. -
Operating PartnerLevel Equity 2022 - 2024New York, New York, UsLower middle market growth capital firm with >$3b in committed capital focused on backing founder-led, B2B SaaS businesses.• Pre-LOI: supported investment team and met several early-stage prospects during initial sales meetings • Due diligence: actively participated in all aspects of process, including contributing to IC1 and IC2 deliverables • Post-investment: partnered with portfolio executives to share guidance based on best practices and industry benchmarks for org design, talent, budgeting, tech stacks as well ongoing campaign planning, execution, and key metrics reporting • Built portfolio-wide community by hosting monthly webinars and in-person GTM Leadership Summits as well as via Slack • Elevated firm’s brand by winning industry awards, managing corporate LinkedIn account, and maintaining website -
Head Of MarketingEverseen 2021 - 2022Cork, County Cork, IeVisual AI company focused on large retail. Backed by Crosspoint Capital Partners.Joined pre-series A. Built marketing team and established foundational marketing capabilities and processes. Crafted new messaging hierarchy; refreshed company brand; created product naming conventions and company slogan. -
Chief Marketing OfficerBuilding Engines 2019 - 2021Boston, Massachusetts, UsBuilding operations and workflow platform for commercial real estate (CRE) owners and operators. Backed by Wavecrest Growth Partners.Joined post series A. Helped disrupt CRE market and increase enterprise valuation by transforming company from traditional on-premise provider to industry leading modular vertical SaaS platform.Professionalized Marketing, led marketing integration for two tuck-in acquisitions, and prepared company for exit. Acquired by JLL in 2021 for >$300m. -
Chief Marketing OfficerCrimson Hexagon 2017 - 2019Boston, Ma, UsSocial Listening SaaS platform (B2B2C, cross-industry). Backed by Sageview Capital.Joined post series C as company's 1st CMO. Professionalized marketing -- drove 86% of global new logo bookings; returned $31 in qualified Sales pipeline for every $1 invested in demand gen -- and prepared company for exit. Acquired by Brandwatch in 2018, which was acquired by Cision in 2021 for $450m. -
Chief Marketing OfficerAttivio (Acquired By Servicenow) 2015 - 2017Enterprise search platform backed by Oak Investments.Joined post series D as company's 1st CMO. Professionalized marketing -- more than doubled license revenue to a company record high; returned $73 in qualified new logo Sales pipeline for every $1 invested in demand gen -- helped make company profitable for 1st-time, repositioned into a new market category, rebranded company, and won recognition as a "Leader," the first two times in company history.
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Chief Marketing OfficerEktron, Part Of The New Episerver 2014 - 2015Nashua, Nh, UsWeb Content Management company. Backed by Accel-KKR.Joined post series B. Helped transition company from on-premise to SaaS, implemented a value-based selling methodology, built a playbook-based go-to-market motion, and repositioned company to Digital Experience Management market category. Bought by Accel-KKR and merged into Episerver (now Optimizely) in 2015. -
Senior Director, MarketingTibco Software (Sa) Pty Limited 2010 - 2014Integration and analytics software provider to Financial Services and other industries. Was publicly traded prior to acquisition.Joined Spotfire business unit (data visualization platform) as Director of Product Marketing. More than doubled license revenue in two years. Built global team, implemented a value-based selling methodology, repositioned brand, led several major launches and field certification initiatives, and won industry recognition from multiple firms as a "Leader" each year. First Marketer in Tibco history to be awarded admission to President's Club.Promoted to Senior Director and served as Tibco's 1st global head of product marketing. Roll expanded again to management of 50% of company's global marketing function. Led Tibco's marketing integration initiatives for three acquisitions. Served on ELT for four business units. Reported to CMO and COO. Acquired by Vista Equity Partners in December 2014. -
Senior Manager, Product MarketingEmc Corporation (Acquired By Dell) 2003 - 2010Round Rock, Texas, UsJoined EMC's fully incubated archiving business, Centera, just after formation (<$1m revenue). Helped lead creation of new market category, Content Addressed Storage (CAS), establishing EMC as the recognized global standard-bearer for the new class of storage. Centera became world's top hardware/software solution for long-term archival of mission-critical information assets, growing to $250m in revenue. Business grew to >$50m in just two years. Led Compliance Edition and Compliance Edition Plus product lines, which became EMC's fastest growing products in company history. Delivered over 50 in-person Executive Briefings to global CIOs from world's leading enterprises and delivered in-person enablement to global field. Won award from IDC for "New Conversations" ABM campaign.Transferred to newly formed EMC Software Group to lead product marketing for several products offered by Documentum, a leading Enterprise Content Management provider. Won several awards and recognized as "Top Performer."
Lou Jordano Skills
Lou Jordano Education Details
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College Of The Holy CrossEnglish And Spanish -
Universidad De SalamancaSpanish Language And Literature -
Hofstra UniversityAmerican Literature
Frequently Asked Questions about Lou Jordano
What company does Lou Jordano work for?
Lou Jordano works for Simspace
What is Lou Jordano's role at the current company?
Lou Jordano's current role is Chief Marketing Officer.
What is Lou Jordano's email address?
Lou Jordano's email address is lj****@****hoo.com
What is Lou Jordano's direct phone number?
Lou Jordano's direct phone number is +151631*****
What schools did Lou Jordano attend?
Lou Jordano attended College Of The Holy Cross, Universidad De Salamanca, Hofstra University.
What skills is Lou Jordano known for?
Lou Jordano has skills like Go To Market Strategy, Demand Generation, Thought Leadership, Product Marketing, Digital Marketing, Sales Enablement, Salesforce.com, Software As A Service, Enterprise Software, Business Intelligence.
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