Lou (Laura) Mckenna Email & Phone Number

Burlington, Vermont Area

Punch Up Media specializes in the development and implementation of search engine marketing (SEM) campaigns. For a full description of capabilities, go to https://www.punchupmedia.com

Wolfeboro, NH

Camp Gottalikachallenge is a fast-paced adventure in problem solving for middle school students. Multiple 1-week sessions filled with hands-on learning, challenging activities, & zany fun guaranteed to get the creative juices flowing!

Burlington, VT

Thoughtful construction. Thorough monitoring. Insightful optimizations. Comprehensive reporting.

Wolfeboro, NH

Burlington, VT

-Research, build, and optimize all pay per click campaigns including Google AdWords, Facebook, Bing/Yahoo.-Report on and interpret campaign performance through multi-channel data and analysis.-Provide research to support new business initiatives, and grow opportunities for existing clients-Work with 3rd party vendors to manage and optimize digital.

Haverhill, NH

Alumni Hall is a place where art, culture and community come together. It is dedicated to fostering and making accessible the fine and performing arts. Programs in the visual arts, music, dance, and theater that feature both regional and nationally- recognized artists are held year-round. It is a place to spark the imagination, build community and enrich.

Richmond, VT

Set up, manage, optimize, and report on all pay per click campaigns including Google AdWords, Facebook, Bing, YahooClients:Smugglers' Notch ResortGreen Mountain PowerBlue Cross Blue ShieldVermont State ParksDowns Rachlin MartinGo VermontMad River Valley Chamber of CommerceState of Vermont: Click it or TicketState of Vermont: VERVState of Vermont: Parent.

Burlington, VT

Clients:Cottage 10: Merchants BankStarr Jewell Marketing: North Star LeasingGirlington Garage

Burlington, VT

-Negotiated regional to international media buys in print, digital, and broadcast-Executed and monitored digital advertising campaigns-Coordinated Contact Interns: supervised workload, developed long-term projectsClients:Stowe Mountain ResortState Street BankPeople's Power & LightMagic HatDiane Snelling for SenateWebster Bank

South Burlington, VT

-Developed annual media budgets, schedules, and rationale for clients-Researched and recommended new media expenditures-Generated, trafficked, and confirmed all orders and ad materialsClients:Champlain College Graduate Studies Champlain College Continuing Professional StudiesMeredith Village Savings BankVermont Symphony OrchestraFletcher Allen Health.

Elmira, NY

-Worked with head Account Executive on four accounts-Developed comparative estimate for new client proposal-Wrote proposal for two-year, $60,000 campaign schedule recommendation

Los Angeles, CA

-Generated insertion orders using PrintPak software and prepared program userguide for BBDO West internal use-Contacted over fifty magazines to obtain information needed by Media Department-Arranged/attended magazine representative meetings with department vice presidentClients: MGM EntertainmentPioneer Electronics

Denver, CO

-Researched and created presentation on value of outdoor advertising to educate new clients-Worked on projects within each department to get acclimated to overall procedures-Learned proprietary mapping software

Wells River, VT

Bs, Advertising & Public Relations; Women'S Studies

Activities and Societies: ICFeminists, Progressive Alliance, DIY Collective, IC Ski Team

High School