Lou Nylander 🌸's Location
London, England, United Kingdom, United Kingdom
Lou Nylander 🌸's Contact Details
Lou Nylander 🌸 work email
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Lou Nylander 🌸 personal email
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Lou Nylander 🌸 phone numbers
About Lou Nylander 🌸
With 18+ years of experience driving impact for global brands in digital advertising and media, I specialise in:Strategic B2B & B2C marketing - prefers B2BRevenue generationTeam leadership and mentoringCorporate acquisitionsKey AchievementsFounded Wildflowers of London Women's collectiveHighly Commended - "Profit before Purpose" award, Lloyds Business Banking Awards (Nov 2023)Trusted Fractional CMO/ Head of Marketing for start-ups and scale-upsTrustee member for Pancreatic Cancer Action (PCA)Passionate about empowering women in business and fostering inclusive cultures. Let's connect to explore how I can propel your company's journey.
Lou Nylander 🌸's Current Company Details
Lou Nylander 🌸 Work Experience Details
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Vp Of Marketing And CommunicationsIionLondon, Gb
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Head Of MarketingReconome Jul 2024 - PresentLondon, England, GbLeading the charge in communicating Reconome's vision of a sustainable, circular future for technology. As Head of Marketing, I drive strategies that:Amplify our mission to repurpose technology and unlock human potentialShowcase our innovative, sustainable IT solutionsPromote digital inclusion and the circular economyEngage stakeholders in our journey towards a greener tech industryMy role involves crafting compelling narratives that connect our circular approach to technology with real-world impact. I oversee multi-channel campaigns that not only highlight our services but also educate and inspire action towards responsible e-waste management. -
Member Board Of TrusteesPancreatic Cancer Action Jul 2021 - PresentBordon, Hampshire, GbIn 2021, I became a trustee of Pancreatic Cancer Action after losing my father to pancreatic cancer. So often, lacking awareness of the acute symptoms means that people are not diagnosed until it is too late.Please take a moment out of your day to check out the symptoms. Early diagnosis can mean a different outcome for some. There are some of the excellent resources on the PCA website - https://pancreaticcanceraction.org/. -
Founder And FacilitatorWildflowers Of London Jun 2016 - PresentLondon, GbWildflowers of London is a social enterprise founded in 2016 by Lou Nylander. Our mission is to empower women and provide them with the necessary resources to succeed. We offer a range of events, workshops, and coaching sessions to help women develop their skills, expand their networks, and achieve their goals. -
FounderWild For Purpose- Marketing Jan 2021 - PresentFounded by Lou Nylander in the Spring of 2021, Wildflowers of London is a dynamic team of passionate collaborators dedicated to amplifying the impact of purpose-driven B2B businesses and tech-for-good initiatives.
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ActivatorCoralus Oct 2024 - PresentCoralus co-creates new economic and social models by distributing crowdsourced support to our members, ventures, and the world. Learn more and Activate: https://www.coralus.world -
Learning FacilitatorGood Shout Apr 2023 - PresentI’m passionate about helping and supporting people (especially women) to find and use their voice. Working with the wider Good Shout community, we provide an experiential learning experiences that puts participants through their paces and whilst also giving them candid but practical advice & support on how to improve their public speaking skills. -
Sponsorship And Partnerships LeadBloom Uk May 2023 - Feb 2024GbBloom is all about empowering women to be whomever they want to be, to unlock their full potential, to fight for the equity that they deserve -
Head Of Events- Bloom In ColourBloom Uk Mar 2022 - May 2023GbBloom in Colour (BIC) supports Bloom members within the industry who identify as Women of Colour from marginalised ethnic communities. Launched by Dinah Williams and Elizabeth Anyaegbuna, BIC champions and elevates Women of Colour, driving equity and reinforcing the need for diversity from within Bloom and beyond. It is a safe space for Bloom women to discuss the challenges they face when it comes to diversity, and provide support. We believe it to be a collective effort and so BIC welcomes all Bloom member allies.
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Strategic Advisor (Marketing)Good-Loop Mar 2021 - Aug 2023London, England, GbGood-Loop is an online advertising company that serves adverts for brands while raising charitable donations. The company currently operates globally and is headquartered in Edinburgh, Scotland. #AdsForGood -
Strategic Advisor (Marketing)Wearisma Apr 2021 - Oct 2022London, London, GbWearisma is a premium influencer marketing insight platform for brands. Wearisma creates real and long-lasting connections with new audiences at scale. Wearisma gives brands the power to discover the influencers who tell the most authentic stories for your brand and the platform to measure that impact over time.Wearisma is currently seed funded by angel investors from Dectech, Hearst Media, Deloitte and Guggenheim Assets Management: https://www.crunchbase.com/organization/wearisma -
Global Marketing DirectorUnruly Aug 2019 - Apr 2021London, GbOverseeing the global marketing team based in London HQ. Core activities focus on content, social and digital media marketing, event management and sponsorship. -
Marketing And Communications Lead, EmeaUnruly May 2018 - Aug 2019London, GbMarketing & Communications Lead, EMEA @UnrulyOrchestrate EMEA marketing, event and communication strategy, create customer engagement/growth marketing strategies, coordinate and manage hosted events, event sponsorships and public relations/crisis communication at an EMEA level. Work cross-functionally with internal teams including product management, corporate communications and sales operations and commercial teams, all based across multiple territories and time zones.
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Marketing Director, EmeaPubmatic Apr 2017 - Jun 2018Redwood City, Ca, UsMy role focused on assisting our revenue-generating teams with sales collateral and 'go-to market' strategy across EMEA and developing best in class sales collateral, training, customer education, demand generation and support for the supply and demand sides of the PubMatic business. In addition, I am responsible for coordinating our hosted events, supporting vendors in executing our sponsored events, customer engagement marketing and public relations. Finally, I work closely with many aspects of the broader business, including Product Management, Corporate Communications and Sales Operations and Commercial teams. -
Senior Marketing Manager - Sales Enablement, Emea & ApacPubmatic Mar 2016 - 2017Redwood City, Ca, UsKey Responsibilities:Accounts-Based Marketing Product Positioning & LaunchCollateral GenerationConsistency of Messaging On-going Sales Training
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Uk Commercial Planning & Marketing ManagerAol Jan 2015 - Feb 2016New York, Ny, UsI worked closely with the Sales, Product and Research teams to help articulate the positive impact of Aol's brands (such as AOL, Advertising.com, Huffington Post UK, Aol On & BE ON). My core responsibility was to communicate Aol's outstanding product suite clearly via sales and marketing collateral to our key clients. Key Responsibilities:Develop data-driven narratives to position advertising solutions in the market.Create audience-driven stories and bring them creatively to market.Disseminate core messages to other business teams through strategic support and direction.Build working relationships with stakeholders across the company.Stay current with digital marketing and technology trends by industry vertical and the evolution of the global online advertising landscape and apply these marketing strategies.Partner with the Internal Creative team and Product teams to creatively market core messages through stories and sales collateral.Partner with the Marketing Operations team to deploy campaigns and distribute materials across regions and business units.Manage multiple projects at a time with varying turnaround times.Proactively seek to identify business opportunities and find solutions. -
Insight And Business Strategy ManagerAol Aug 2013 - Dec 2014New York, Ny, UsMy role entails creating and delivering advertising planning, and marketing activities/collateral as part of the overall strategy agreed with the relevant commercial teams.Key Responsibilities:• Create sales ‘collateral’ as requested by the commercial teams to the highest possible visual standard – including presentations, media packs, and printed materials.• Be involved in the process of responding to high-value RFP’s – brainstorming, idea generation/interrogation and pitch creation.• Identification of potential new advertisers and revenue streams through proactive market insight• Have an excellent understanding of the significant desk research tools – both in creating data and mining it for actionable insights• Work closely with the research teams to drive commercial value from every significant research project.• Keep on top of media trends (inc. attending industry events and reading trade press/bulletins) relevant to our brands (such as AOL, Advertising.com, Huffington Post & BE ON ) and disseminate information in a timely fashion.
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Media DirectorMediacom Dec 2011 - Aug 2013London, GbPrincipal digital lead on GSK, VW and Directline -
Account Director- Mpg/ MediacontactsHavas Media Group Aug 2009 - Dec 2011New York, Ny, Us -
Senior Media PlannerSapientrazorfish 2008 - 2009New York, Ny, Us -
Online Planner Buyer - Zed MediaZenith 2006 - 2008London, London, Gb
Lou Nylander 🌸 Skills
Online Advertising
Advertising
Fmcg
Media Buying
Media Planning
Digital Strategy
Mobile Marketing
Digital Media
Digital Marketing
Social Media
Media Strategy
Display Advertising
Ppc
Sponsorship
Mobile Advertising
Sem
Online Marketing
Integrated Marketing
Strategy
Marketing
Marketing Strategy
Social Media Marketing
Management
Web Analytics
Marketing Communications
Advertising Sales
New Media
Pay Per Click
Search Engine Marketing
Account Management
Content Strategy
E Commerce
Vendor Management
Data Analysis
Event Management
Public Relations
Leadership
Decision Making
Lou Nylander 🌸 Education Details
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Cambridge Judge Business SchoolIntercultural/Multicultural And Diversity Studies -
Growth TribeGrowth Marketing
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Marketing Week Mini Mba With Mark RitsonMarketing
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Birkbeck, University Of LondonCreative Industries
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Birkbeck, University Of LondonDigital Communication And Media/Multimedia
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Royal Holloway, University Of LondonEuropean Studies
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Cambridge Judge Business SchoolGeneral
Frequently Asked Questions about Lou Nylander 🌸
What company does Lou Nylander 🌸 work for?
Lou Nylander 🌸 works for Iion
What is Lou Nylander 🌸's role at the current company?
Lou Nylander 🌸's current role is VP of Marketing and Communications.
What is Lou Nylander 🌸's email address?
Lou Nylander 🌸's email address is lo****@****tic.com
What is Lou Nylander 🌸's direct phone number?
Lou Nylander 🌸's direct phone number is +165033*****
What schools did Lou Nylander 🌸 attend?
Lou Nylander 🌸 attended Cambridge Judge Business School, Growth Tribe, Marketing Week Mini Mba With Mark Ritson, Birkbeck, University Of London, Birkbeck, University Of London, Royal Holloway, University Of London, Cambridge Judge Business School.
What are some of Lou Nylander 🌸's interests?
Lou Nylander 🌸 has interest in Children, Arts And Culture, Education, Economic Empowerment.
What skills is Lou Nylander 🌸 known for?
Lou Nylander 🌸 has skills like Online Advertising, Advertising, Fmcg, Media Buying, Media Planning, Digital Strategy, Mobile Marketing, Digital Media, Digital Marketing, Social Media, Media Strategy, Display Advertising.
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