Louyse Praxedes 🏳️‍🌈 Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brazil

I use tools like Figma and AI platforms to organize data obtained from interviews with users and stakeholders in order to develop new tools or improve product features. I am constantly expanding a UX Design library, focused on components and design guidelines, in collaboration with the UX team, to streamline the wireframe construction process. In the initial phase of the process, after the briefing with Product Owners and the Head of Product Design, I apply methods such as UX research, Card Sorting, interviews, discovery of insights, development and definition of the experience, in addition to reviews and usability tests. This work is carried out in partnership with the UI team, ensuring that the experience is based on the Design System library, in order to maintain the coherence and consistency of the product.

São Paulo, Brazil

I combined knowledge in UX Design with branding skills to design the brand's new visual identity. I led the project, guiding the design team in creating a visual territory aligned with the brand's archetypes. This process involved comprehensive research, both quantitative and qualitative, with product users. The branding update had a significant impact on the look of the products, improving their usability and communication. I was responsible for designing the brand concept and developing the logo, refining it in collaboration with the team. These changes had a positive impact on brand communication at all points of contact with users, reflecting the company's new positioning and its technological evolution in the investment market.

São Paulo, Brazil

Personal and social project that started as a study and took shape to really help people. It is ongoing and focused on creating SaaS products with the main function of providing tools to help the user to break their own barriers in the area of ​​Behavioral Psychology. The ideation, concept and research with stakeholders was done by me. I am responsible for the connection between psychologists, developers, designers and project managers. My role is to engage and direct the team using tools that mix archetypal processes, design processes, prototyping and a lot of empathy to achieve the goal of each stage of product creation.

São Paulo E Região, Brasil

I work diagnosing problems and providing consistency in communication through visual standards, as well as in the personality of the brand. Through techniques it is possible to create visual and behavioral patterns that connect the logo, the brand personality and the visual territory holistically, in campaigns on social media and digital platforms.

Piracicaba E Região, Brasil

Responsável pela criação de conceitos criativos e visuais, estipulando o território visual de campanhas, websites (UI) , mídias sociais e ações interativas com o usuário. Desenvolvendo regra, além do monitoramento do comportamento da identidade visual das marcas nos desdobramentos das peças. Análise de formato de comunicação, como animações, vídeos, peças estáticas ( campanhas de Endomarketing, campanhas B2B e B2C, on e OOH). Criação de naming, identidade visual e manuais de regras das marcas.

Santa Bárbara D´Oeste

Diagramação, Arte Final de Campanhas, Fechamento de Arquivos e criação de editoriais em mídias sociais.

São Paulo

Responsável por dar suporte ao diretor de arte, criando peças digitais para redes sociais e layouts de sites, Onepages, Campanhas. Participação em concorrências de contas e processos criativos.

Orientação Financeira, Planos de Serviços/Produtos, Acompanhamento de processos burocráticos. Contato direto com o usuário, nos setores administrativo e comercial, analisando conta a conta para atender cada perfil de forma personalizada, priorizando a solução das suas necessidades, fidelizando o cliente.

Masterclass Researchops, Research

Ux Research

Curso Técnico Integrado, Ux Design

Bootcamp de 2 meses focado em técnicas e ferramentas de design para garantir a melhor experiência e satisfação do usuário na interação com.

Design Ux/Ui

Workshop, Ux/Ui - Prototipagem

Activities and Societies: Elaboração de prototipagem de baixa e alta fidelidade em grupo, analisando as dores do usuário e definindo.

Art Director, Advertising, Advertising, Out Of Home, Online

Neuromarketing, Marketing, Consumer Behavior, Marketing Strategies, Target And Science.

Graphic Design, Design And Visual Communication

Marketing, Marketing Management

Adobe Package Cs5, Software And Media Applications

Curso, Pré-Mba Em Inteligência Artificial Para Negócios