Lourdes Prado

Lourdes Prado Email and Phone Number

Consumer Insights | Market Research | Strategy | Innovation @ Ogilvy
Miami, FL, US
Lourdes Prado's Location
Miami, Florida, United States, United States
Lourdes Prado's Contact Details

Lourdes Prado personal email

n/a
About Lourdes Prado

There's not a lot I find more satisfying than understanding why people think, want, and do the things they do... except for using that understanding to achieve something great.As someone insatiably curious who loves to learn and solve problems, I'm adept at identifying and translating opportunities into successful outcomes. For over a decade, I've used research, data, and trends, along with empathy, to discover and apply impactful consumer insight, enabling brands to resonate, communications to make emotional connections, and innovations to fill unmet needs.I have expertise in: Quantitative & Qualitative Research | Consumer Understanding | Situation Assessment / SWOT / Strategic Planning | Brand Architecture & Positioning | Advertising | Measurement & Evaluation | Innovation Pipeline | New Product Development | Data Analytics | Native Spanish Fluency & French Proficiency

Lourdes Prado's Current Company Details
Ogilvy

Ogilvy

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Consumer Insights | Market Research | Strategy | Innovation
Miami, FL, US
Website:
ogilvy.com/cn
Employees:
235
Lourdes Prado Work Experience Details
  • Ogilvy
    Ogilvy
    Miami, Fl, Us
    View
  • Ogilvy
    Global Consulting Director, Research & Insights
    Ogilvy Apr 2022 - Present
    New York, Ny, Us
    View
  • Bacardi
    Director, Strategic Insights & Analytics, Innovation & Acceleration Brands
    Bacardi 2017 - 2021
    Pembroke, Bm
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  • Bacardi
    Senior Consumer Insights Manager, Cross-Portfolio
    Bacardi 2014 - 2017
    Pembroke, Bm
    View
  • Bacardi
    Consumer Insights Planner
    Bacardi 2008 - 2014
    Pembroke, Bm
    View
  • Encuesta, Inc.
    Quantitative Research Project Director
    Encuesta, Inc. 2005 - 2007
  • Behavioral Science Research Corporation
    Moderator And Qualitative Research Manager
    Behavioral Science Research Corporation 2002 - 2004
    View

Lourdes Prado Skills

Spirits Market Research Consumer Insights Brand Equity Quantitative Research Advertising Research Marketing Research Marketing Strategy Qualitative Research Spanish Analytics Research Customer Insight Fmcg Shopper Marketing Management Consumer Behaviour Segmentation Consumer Insight Marketing Marketing Communications Brand Development Brand Management Consumer Products

Lourdes Prado Education Details

  • Columbia University
    Columbia University
    Political Science
  • University Of Maryland
    University Of Maryland
    Political Economy

Frequently Asked Questions about Lourdes Prado

What company does Lourdes Prado work for?

Lourdes Prado works for Ogilvy

What is Lourdes Prado's role at the current company?

Lourdes Prado's current role is Consumer Insights | Market Research | Strategy | Innovation.

What is Lourdes Prado's email address?

Lourdes Prado's email address is lp****@****ted.com

What schools did Lourdes Prado attend?

Lourdes Prado attended Columbia University, University Of Maryland.

What skills is Lourdes Prado known for?

Lourdes Prado has skills like Spirits, Market Research, Consumer Insights, Brand Equity, Quantitative Research, Advertising Research, Marketing Research, Marketing Strategy, Qualitative Research, Spanish, Analytics, Research.

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