Lourence Bacani personal email
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Extensive work experience in sales and marketing, events, and customer relationship management, with 15 years FMCG experience (New Zealand and Australia).Creative, articulate and initiative-taking with a strong knowledge of marketing and its principles, as well as proven experience in brand/product management, new product development, events, social media and customer relationship management. Experienced in liaising with stakeholders (locally and internationally), have participated in various industry events and exhibitions, as well as proven capabilities in working with mid- to high-level management. With excellent writing and editing skills, basic graphic design using Adobe suites (Photoshop and InDesign). Articulate, resourceful and a team player but can also work autonomously with professional demeanour.
Pavé Ltd.
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Marketing ExecutivePavé Ltd. Oct 2009 - PresentAuckland, New ZealandMarketing· Works closely with the MD and provides central support to the S/M team across NZ and Australia · Coordinates with client stakeholders to align marketing plans and promotional activities · Responsible in managing the timely distribution of marketing collaterals such as POS materials, sell sheets, product samples and promotional merchandise· Responsible in creating product/artwork brief for product label and packaging · Assists in creating product selling deck, PowerPoint presentation and product submission forms Product/Brand Management· Responsible in implementing the brand guideline and strategy, specific to each brand we represent· Responsible in looking after the company’s portfolio of products including managing product data, technical specifications and image database· Responsible in managing the GS1 account in-house and as well as client accounts. New Product Development· Assists in identifying opportunities and gaps in the market by helping with research, recognising market trends and developing a business case· Involved in managing new product Stage/Gate Process, assessing prototypes, presenting models/samples, product and packaging development including barcode verification and achieving product compliance· Responsible in reviewing/approving artwork in accordance to the brand guideline and compliant against standard/regulatory boards.Events· Assists in organising marketing events such as trade shows, and the smaller BTL promotional activities· Coordinates directly with suppliers/vendors in terms of concepts/stand designs, event mechanics including developing brochures/catalogues, ordering stocks/samples, staffing, uniforms, etc.Customer Relationship Management· Managing customer complaints and non-conformances, including implementation of customer loyalty program and rewards· Responsible in reporting to stakeholders to ensure that each complaint/NCR received is dealt with.
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Marketing ExecutiveColumbia Pictures/Walt Disney Studios (Ph) Aug 2003 - Feb 2009Manila, PhilippinesColumbia Pictures/Walt Disney Pictures is involved in the theatrical distribution of movie titles under Sony Pictures Entertainment in the Philippines. The main thrust of the business is to ensure that each title is promoted at optimum level, is aligned to the target market and is delivered to the targeted revenues. · Primary involved in all aspect of marketing and promotion, assisting two Senior Marketing Managers (one for Columbia Pictures and another for Walt Disney)· In-charge of managing and developing the distribution of all creative materials to the media and partner sponsors · Responsible in receiving and coordinating the timely distribution of all marketing collaterals to the cinemas and promotional events· Responsible in organising press and promotional screenings, including screenings with the movie regulatory board and key press/media people· Coordinates promotional events and marketing activities with partner agencies and suppliers· Responsible in managing public paid screenings, ensuring payments and guidelines are adhered to
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Publicist/Pr WriterWalt Disney Studios (Ph) Jan 2003 - Jul 2003Manila, Philippines· Primary contact for all the PR and media activities for Walt Disney Studios (Ph)· Primarily responsible in writing/editing press releases for each movie title· Responsible in the distribution of PR and marketing collaterals to the media· Responsible in coordinating film screenings and reviews, including organising press junkets held locally and internationally
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Marketing And Events OfficerMellow Touch 94.7/Fbs Radio Network Jun 2000 - Jul 2003Manila, PhilippinesMellow Touch 94.7 is a local FM radio station based in Manila, Philippines, operating under FBS Broadcasting Network, Inc.· Primarily involved in all aspect of marketing and promotion for the station· In-charge of organising the station’s promotional events· Coordinates promotional events and marketing activities with partner agencies and suppliers· In-charge of managing the distribution of all creative materials to clients and vendors· Responsible in writing/editing commercial scripts and AOB (air-on-board) materials for client promotions
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Brand Assistant/WriterCaltex Philippines, Inc. Sep 1999 - May 2000Manila, Philippines· Primarily responsible in assisting the Brand Team in all the marketing activation and events· Responsible in writing/editing press releases
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Pr And Events OfficerCreative Point, Ltd. May 1997 - Dec 1998Manila, Philippines
Lourence Bacani Skills
Lourence Bacani Education Details
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St. Paul College Of Quezon CityNzqa International Qualification Assessment: A Bachelor'S Degree At Level 7
Frequently Asked Questions about Lourence Bacani
What company does Lourence Bacani work for?
Lourence Bacani works for Pavé Ltd.
What is Lourence Bacani's role at the current company?
Lourence Bacani's current role is Marketing, Brand Management, New Product Development, PR/Events and Customer Relationship Management.
What is Lourence Bacani's email address?
Lourence Bacani's email address is bl****@****hoo.com
What schools did Lourence Bacani attend?
Lourence Bacani attended St. Paul College Of Quezon City.
What skills is Lourence Bacani known for?
Lourence Bacani has skills like Marketing, Product Development, Marketing Communications, Social Media Marketing, Brand Management, Marketing Strategy, Social Media, Event Management, Advertising, Public Relations, Marketing Management, Facebook.
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