Waverider is a care management and support tool that provides custom tracking, education, and support for those living with serious mental illness, to help take back control and prevent undesirable outcomes.

An 8-week healthcare startup accelerator/boot camp that leverages a powerful community of investors, entrepreneurs, advisors, payers, and providers to help build and facilitate the advancement of digital health or behavioral health businesses.

Over the years, I have worked with multiple Evoke creative teams for a few months at a time on a range of projects, from concepting to designing banner/social ads.

Working with the founders to build Waffle as a purpose-driven brand. Designing the Waffle experience from corporate branding to the user experience online and offline. Positioning, messaging and creating valuable content that resonates.

I worked as a Techstars Associate for the Barclays Accelerator powered by Techstars in New York City. For three months, I worked with ten FinTech startups as they grew from early-stage venture-backed companies. I helped with go-to-market strategies, branding and positioning and investor and client pitch storytelling and presentation designs.

Designed and developed creative, brand and social strategy for both Bayer's IUD brands Kyleena and Mirena.

Worked on brand development and launch of Spinraza (Biogen), the first and only FDA-approved treatment for children and adults with spinal muscular atrophy (SMA).

Was the creative lead on the Nescafe and developed and executed fully-integrated campaigns that focused on reinforcing the brand's purpose across the Middle East and North Africa.

Started my advertising career here. Learned about the value of good mentors and great culture - Clients included; Johnnie Walker, Smirnoff, Ksara Wine, Sohat water, Warde Frabrics and Trident gum.