Lourdes Romera Píñar Email & Phone Number

Berlin, Germany

· Designed UX and UI for new product technologies, working closely with developers to maintain and improve existing tech features.· Translated campaign concepts into graphics for online marketing, collaborating with the marketing team.· Developed the concept and design of a car game as an activation product.· Designed merchandise: beach flags, stress balls, postcards, and sports apparel.· Supervised all brand communications produced by third parties.· Modeled and updated 3D models and animations: lighting, modifying textures, rendering (Cinema 4D).· Edited videos for online marketing and product content.

· Rebranded and created new style guidelines.· Planned designs for social media and online marketing (Instagram, LinkedIn, Medium, newsletters, emails).· Established design workflows and worked along with other departments using online tools (Asana, Jira)· Designed websites in close collaboration with a WordPress developer.· Developed concepts, layouts, and illustrations for online and offline media: flyers, postcards, posters, invoices, presentations, infographics, documents.· Designed branded merchandise (stickers, bottles, clothing, mugs, caps, pens), researching and contacting suppliers.· Enhanced the UI design of the digital product (froach App).

Berlín Y Alrededores, Alemania

Improvisational theatre company based in Berlin.GRAPHIC DESIGN & UX/UI DESIGN· Created original graphic designs (digital and printed, social media, banners, posters).· Established a strong and bold corporate identity, setting standards for fonts, colors, and imagery.· Led the development of a design system while managing and mentoring a team.· Collaborated with product managers and developers to gather and evaluate user requirements.· Illustrated design ideas using storyboards, process flows, and sitemaps.· Prototyped and developed interface elements: buttons, sidebars, cards, menu bars.· Created copywriting and developed a brand voice and style guide.SOCIAL MEDIA MANAGEMENT· Tracked content performance on social media and planned digital marketing strategies based on business objectives and customer needs.VISUAL MARKETING AND VIDEO PRODUCTION · Produced audiovisual content with a broad range of creative, technical, and documentary imagery. · Managed image and video, keeping updated a media library.

Berlin Area, Germany

· Generated banners, social media content, flyers, stationary and posters according to a style guideline.· Planned stage set and lights and operated as lightning and sound technician.· Assisted marketing personnel with the development of sales and supporting materials.· Performed as improviser.

· Identified UX problems on previous web under user needs and business requirements.· Researched through briefing and user personas and redirecting product idea to new target.· Built a new information arquitecture.· Created user flows, wireframes, prototypes.· Collaborated effectively with development and management teams.· Designed UI elements and graphics.

Berlin Area, Germany

Film production company based in Berlin.· Redesigned and updated media and content on the web to fulfill new specifications. · Assisted set designers, directors, camera people and other crew members.· Acted as a runner distributing messages or items within the film crew and cast.