The founder and creator of Lucky Chuck, a lifelong cowgirl with a mission to revolutionize the world of boot socks. Inspired by her own experiences of wearing uncomfortable and low-quality boot socks, Lo set out to create Lucky Chuck, a brand that would give everyone the opportunity to have lucky feet instead of suffering from bad boot socks.With her passion for quality and her understanding of what cowgirls and cowboys truly need, Lo has dedicated herself to crafting the perfect boot socks that provide comfort, performance, and motivation to conquer the day in the form of Lucky Socks!Get ready to step into a new era of boot socks with Lucky Chuck!

Lorinda’s business expertise goes beyond her own brands. As the leader of a full-service business mentorship and consulting firm, she guides B2B and small-to-large businesses to the next level with a unique approach that blends strategic vision, bold marketing, and hands-on support. From branding and product development to trade show marketing and social media campaigns, Lorinda brings relentless drive to each project, pushing her clients toward national recognition. Her work has been celebrated in People, Cowboys & Indians, Cowgirl, and other major publications, amplifying her clients’ reach and impact.Known for her powerful ability to connect, Lorinda has built an art around fostering relationships that fuel growth, sales, and industry innovation. Her mentoring program is a transformative experience, where she combines grit and humor with sharp insights to turn bold ideas into realities. As a true Connector, Lorinda harnesses the art of relationship-building to drive sales, gain valuable industry insights, and shape product development.From empowering her clients to break barriers to helping them build iconic brands, Lorinda is a living example of the grit, strength, and creativity it takes to succeed. Beyond her career, she’s a fierce rodeo competitor, devoted wife and mother, and community advocate, embodying resilience and passion in every aspect of her life. Lorinda isn’t just a leader; she’s a symbol of entrepreneurial fearlessness in the modern Western world.

“Women in Rodeo” is a radio show on Horse Radio Network hosted by Heather Cannon and Co-Hosted by Lorinda Van Newkirk. Heather and Lorinda bring “Women In Rodeo” together for motivation and education by sharing stories, via interviews from women in professional rodeo, that will inspire the women who hope to follow in their footsteps. In addition, the show will include entertainment, business, a fashion segment and a country music segment, all things “Women In Rodeo” love. The show is produced by, and will be part of a lineup of shows on, the Horse Radio Network . Go to horsesinthemorning.com and click the “Listen Live” link.

Lorinda Van Newkirk vast knowledge of fashion founded fashion house Gypsy Soule. The claim to fame was the original bling flip-flop that set the Western fashion world on fire. From there, the company leveraged it’s success to create brash and flashy lines of shoes, boots, clothing and jewelry. Throughout her time with Gypsy Soule, Lorinda became known for empowering women and encouraging them to follow their dreams.Lorinda Graham-Van Newkirk and Amy Moorhouse founded the Gypsy Soule® brand of free spirited, trend-setting shoes and accessories in 2003. After three years of explosive growth, the company evolved to encompass two industry-renowned brands and hundreds of styles of unique embellished shoes, clothing, jewelry, and accessories. With an established web presence and over 1,000 retailers. As is often the case, however, success didn’t happen overnight for this dynamic duo; these lively women are living proof of the power of confidence and determination in achieving one’s dreams. Lorinda and Amy planned Gypsy Soule® with the mantra "products for women, designed by women." Their goal was to create a brand that instilled confidence and celebrated the buyer’s individual sense of style. The two aspired to lead the western industry into uncharted territory by offering products that defined elements of personality and made women feel good about themselves. Their partnership was a perfect pairing of Lorinda’s branding & business acumen and Amy’s design and production skills, complemented by shared creativity and a vision to lead the industry with their fresh new approach. Amy and Lorinda still focus on designing a product that inspires confidence and individuality. “We want to make sure that our products make our customers feel beautiful and unique. We want to ensure each of our customers feels connected to us and to her own Gypsy Soule®.”

Lorinda Van Newkirk’s years as a buyer expanded her overall knowledge of large retail establishments and the fashion industry as a whole. She honed her ability to analyze trends and sharpened her fashion sense. She made and has maintained many valuable contacts within the industry, which makes her a powerful asset within the Western and mainstream fashion world.

Lorinda designed and marketed her own Jewelry line. The Line was sold all over Southern and the Central Coast of California in day spas. Nothing makes a women more happy than being able to afford amazing looking jewelry. Company was SOLD in 2004.

One Stop Cowboy Shop was the coolest and fastest growing mobile tack trailer on the West Coast of California. Attending more than 48 shows a year in California, Nevada, Oregon and Texas. Lorinda designed her own line of Saddles, Tack, Clothing, Jewels, and other fashion forward products. Company was SOLD in 2001.