Can tech + business deliver "massive no-bullshit sustainability"? Yes it can, and it summarizes my professional focus.Ever since I left my job as a robotic engineer in the oil industry two decades ago, I have worked with solutions for "profitable sustainablility".To really grasp the depth of both the challenge and the opportunity, I've deliberately worked in different roles; as a researcher, an entrepreneur, a lecturer and I've done managing consulting. Both small start-ups, big multinationals and public sector. In industrialized, emerging and developing countries.With a PhD in strategy and I thrive most where innovation, entrepreneurship and internationalization creates value for society, environment and business.