bespoke wine tastings, trips to wineries, wine games, and wine workshops

concept, design, layout, execution, consulting

transaction monitoring and control for existing customers upgrading to fiber optics- conducting review of all aspects of upgrade to fiber optics with customers- transactional as well as equipment/address specs and requirements- handling of customer situations when disparity has been discovered (system+package updates+adjustments, or transferring tasks to the proper department managers for execution)- creation+upgrade of call scripts to reflect changing requirements- training and support of team

sale preservationsupport of pre-installation, joining+returning customers- identified, solved, and documented any issues pre-installation or investigated, documented, and re-directed solution-management to the proper sales manager for task execution- provided clarity to the customer about and/or executed necessary live updates in systems for account details+payment methods, package+price, disparities, multiple account confusion, equipment+condition requirements, rescheduling or cancelling installation, infrastructure issues and connections

customer service for private customers connected to television, internet, and land-line telephone servicesprovided account support, clarity, information, and updates for private customers connected in the categories of tv/internet/land-line telephones(package+price details, options, live system updates; billing queries+refund requests; equipment additions+removals, equipment upgrade/installation/return; requests to freeze or terminate accounts)

designed all print+web/social media collateral including menus, monthly schedule, posters, event images for fb+insta, promotional materials, coupons, etc with an eye towards growth strategy and audience acquisition

Liaised with wineries for partnerships, wine purchases, and events;ran wine tastings and wine workshops for private parties, individuals, and large groups;created programming revolving around Israeli wines and wine content for social media;Managed wine & wine glass inventory, purchases, and events bar; selected and trained wine team for events; Worked with The Israel Innovation Fund team to plan, organize, and execute all events, including wine, catering, lighting, sound, music/musician coordination, and interior design;Advised, created, and executed design and strategy for brand awareness, events, and marketing for The Israel Innovation Fund and Wine on the Vine (print & social media).

running wine tastings, wine sales

concepts, design, & layout

* Layout of content, chose/prepared images for articles, met with advertisers, created ads* Edited articles for language/content, brainstormed with editor for concepts/themes, foundwriters/assigned topics* Prepared magazine for print, handled interactions with printer* Readied magazine for web, updated website, created marketing strategy to generate more traffic to site* Managed summer intern, providing her with extensive hands-on experience, creative direction, & training in all aspects of a magazine setting

"I Drank the Havdalah Wine" (sculpture/midrash)Mar'eh Bamidbar Gallery, Arad Israel, 29 November-4 December 2006״חזה, חזה, ונתחזה״ (sculpture/installation)Mar'eh Bamidbar Gallery, Arad Israel, 12-18 March 2007;ZOA House, Tel Aviv, 19 March-28 March 2007

Shared responsibility for the support of the (3) department websites—managed design, content, updates, and assured usability;Concept development, design, and layout for all publications including advertising and specialty booklets, annual reports, and promotional gifts; managed all aspects of design production including vendor quotes, file preparation, stakeholder review, and product execution;Advised and created branding strategies for department centers in conjunction with web practices and sitemap modifications; created logo concepts and designs for spin-off companies, projects, & consortia;Co-managed Gateway project (a multidepartmental, collaborative materials website for MIT); created sitemap and original beta site; facilitated weekly meetings with developer; met with liaisons regularly to plan and implement project goals; updated stakeholders on progress.