I am an inspiring and empathetic design leader who champions brand principles and consumer values. My unwavering energy weaves stories into realities through powerful negotiation and persuasion skills.My strong skill set has been instrumental in securing stakeholder buy-in through passionate and engaging presentations, driving projects from concept to production.I have a proven track record of turning around challenging situations through successful product launches built on human-centric design, consumer-led innovation, and a strong brand identity strategy. This has resulted in business growth, positive consumer feedback and prestigious design awards.My exceptional creative direction and interpersonal skills led successful co-creation workshops with cross-functional and design teams during the front-loading phase.I delight myself tending to my lush green botanicals, preparing a simple Asian meal to keeping a watchful eye on evolving trends.I am a passionate industrial designer with a unique ability to bridge the gap between business and design through immense storytelling.ACHIEVEMENTS:- ‘Consistently Exceeded Expectations’ in 2023, achieving the highest rating in performance review. ‘Exceeded Expectations’ in 2022 and 2021.- Through ethnography, we introduced consumer-led design with a new typology, driving a 4x increase in our Vietnam tabletop gas cooker market share over 4 years.- Co-led innovation workshop on new categories, engaging 30+ reps across business functions. Workshop generated ideas, enabling core team to align on key propositions to lead the business.- Co-created Electrolux irons' brand design & value proposition, securing 2 innovation patents to elevate user experience. Paved the way for recycled plastics in next-gen irons, leading team to iF Design Award win.- Led espresso machine project team, leveraging external expertise & cross-functional collaboration to achieve 30%+ cost reduction via suppliers. Savings fueled consumer benefits & innovations, leading to iF Design Award win.- A key design leader for matrix microwave range, fostering business & design team collaboration. Reduced SKUs, enhanced benefits & introduced Scandinavian color palette. Won an iF Design Award.For a personal side of me, check this out:instagram.com/dennis.hun.t