High Street Essentials Pvt. Ltd., Noida• Leading a team of 7 fashion designers, 3 textile designers and managing a sampling workforce of 40 including pattern masters and tailors.• Strategizing and planning the complete range of women's wear, including knits, woven, denim, and winterwear. • Curating stories, mood boards, and selecting seasonal colors to establish the overall direction with the aid of WGSN.• Overseeing the entire sampling process, ensuring the execution of a comprehensive range of samples.• Finalizing the fabric choices for the season, considering options from circular and flat knits to woven fabrics.• Developing a complete set of samples for women's wear, focusing on meticulous styling.• Managing external vendors for outsourced samples, specifically for winterwear.• Designing intricate embroidery patterns and collaborating on their implementation.• Identifying and selecting value-addition techniques, acquiring prints, embroideries, and embellishments.• Finalizing fit samples to ensure optimal garment fitting.• Creating detailed production tech-packs for the women's wear category.• Facilitating the seamless transfer of sample sets and relevant documentation to the production team.• Collaborating with stylists for campaign and catalogue shoots.• Partnering with renowned Bollywood stylist Alia al Rufai for brand collaboration (Alia X Faballey).• Currently engaged in designer collaborations with Rimzim Dadu, Siddhart Tytler, Nikhil Thampi & Varun Behl.• Designed Ethnic Festive Range for Indya Luxe in collaboration with Varun Behl, incorporating intricate detailing, luxurious fabrics, and exquisite embellishments to create a culturally rich and fashion-forward collection.

• Create stories, mood boards, and choose color stories for the season.• Sketch designs and collaborate with pattern masters to bring them to life.• Oversee sample development, ensuring high-quality craftsmanship.• Collaborate with embroidery experts and graphic designers for intricate designs and prints.• Prepare tech packs for the merchandising team.• Source trims and fabrics.• Design fusion ethnic range for the Fusion Beats brand.• Finalize garment fits through fit sessions

WOMENSWEAR• Led a team of 6 designers and 2 graphic designers• Curate stories, mood boards, and select colors for the season.• Plan the entire range for different categories.• Execute sampling for both men's and women's wear, including knits and woven fabrics.• Finalize fabric types, including circular and flat knits and woven fabrics.• Develop complete sample sets for both men's and women's wear, focusing on styling.• Design embroidery patterns and select value-added elements like prints and embroideries.• Finalize fit samples for production.• Create comprehensive production tech-packs.• Calculate consumption and costing for each style.• Hand over sample sets to the production team with necessary documentation.• Style campaign shoots.MENSWEAR• Design men's denim, including various washes.• Calculate consumption and costing for denim.• Coordinate production fabric orders and oversee production for the entire denim range.• Manage relationships with production vendors and job workers.COLLABORATION• Engaged in a collaborative project for FIFA menswear.• Designed a collection specifically for kids' wear in collaboration with Walmart.BRANDING• Create main labels and tags.• Design branding elements such as metal ID tags, suede labels, hem labels, etc.• Design poly bags for packaging and other materials.