Every brand has a story behind it - whether that is one that leaves customers feeling informed and educated, or one that sparks joy and delight. I'm passionate about not only defining and articulating that story, but also developing and implementing integrated marketing plans which companies can utilize to tell that story and maximize their reach.We're living in an exhilarating time where you can reach millions of people through so many different channels. That being said, to build a brand, you need to identify the right audience and craft the right story.My passion for communication drew me to public relations and marketing, where I have worked with clients across a range of industries, including retail, education and technology. Currently, I am working as Digital Marketing specialist for WeekendUpskill, the education and training company specialised in job oriented skills. In this role, I am having the opportunity to create multiple integrated marketing campaigns across social, email, PPC and content. As a part of the various research around content, I have recently studied for Data Analysis and tools like Tableau and Power BI. Specialties:- Branding- SEM / SEO Marketing- Social Media Marketing- Integrated Marketing Campaigns- Digital Marketing- Email Marketing / Newsletters- Launch Strategy- Business Strategy- Public Relations