Choon Seng Low Email & Phone Number

Singapore

Singapore

• Led team of 4 executives developing strategic marketing campaigns for FMCG and Fashion clients to drive Revenue and Sales Targets• Oversaw training and onboarding process for new employees within department.• Cross-border collaboration with other markets to plan and execute regional campaignsAchievementso Improved Rate Costs for Performance Marketing by 20% on average across multiple products and objectives

Singapore

• Develop Marketing Strategies across Integrated Media Channels to achieve brand recall, sales, and revenue.• Stakeholder management across coalition partner teams to drive collaborative launch marketing efforts for both Creative and Media• In charge of tactical execution of brand’s marketing communication initiatives in support of business strategy market goals and organization objectives as part of new customers acquisition.• Instrumental in developing branding and communications… Show more • Develop Marketing Strategies across Integrated Media Channels to achieve brand recall, sales, and revenue.• Stakeholder management across coalition partner teams to drive collaborative launch marketing efforts for both Creative and Media• In charge of tactical execution of brand’s marketing communication initiatives in support of business strategy market goals and organization objectives as part of new customers acquisition.• Instrumental in developing branding and communications materials, including logos, copy, and and overall branding strategies.• Develop brand management strategy including ATL, BTL, public relations, and sponsorship.Achievementso Worked with creative, media agencies in Singapore and media outlets for launch of yuu Rewards Club in Singapore. Instrumental in driving awareness of Brand across Singapore through integrated media and simultaneously drive 500,000 App Installs within 1 week at launch.o Planned content calendar for 30x Social Media and 10x Website content for launch to drive engagement and interest of App. Show less

Singapore

• Led team of 5 executives developing strategic marketing campaigns for FMCG and Fashion clients to drive Revenue and Sales Targets• Oversaw training and onboarding process for new employees within department.• Cross-border collaboration with other markets to plan and execute regional campaigns• Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues.Achievementso Decrease Cost Per Acquisition by 20% and… Show more • Led team of 5 executives developing strategic marketing campaigns for FMCG and Fashion clients to drive Revenue and Sales Targets• Oversaw training and onboarding process for new employees within department.• Cross-border collaboration with other markets to plan and execute regional campaigns• Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues.Achievementso Decrease Cost Per Acquisition by 20% and increased Page Visits by 4 times for Tactical Campaigns for Walt Disney.o Part of the team that support Walt Disney in launching Disney+ across Indonesia, Malaysia and Singapore.o Decrease CPC by 50% and increase CTR% for Search Campaigns by 20% COTY Inc.Provide strategic insights and campaign analysis. Show less

Singapore

• Part of the Regional Marketing Team in Singapore which managed Global as well as Regional Clients in the APAC region (ABB, Group,Emirates, Credit Suisse, TD Ameritrade, Love Bonito, Hyundai KIA)• Oversaw training and onboarding process for new employees within department.• Cross-border collaboration with other markets to plan and execute regional campaigns• Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key… Show more • Part of the Regional Marketing Team in Singapore which managed Global as well as Regional Clients in the APAC region (ABB, Group,Emirates, Credit Suisse, TD Ameritrade, Love Bonito, Hyundai KIA)• Oversaw training and onboarding process for new employees within department.• Cross-border collaboration with other markets to plan and execute regional campaigns• Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues.Achievementso Decrease Cost Per Acquisition by 50% and increased Page Visits by 10 times for Tactical Sales Campaignso Increased Unique Reach by 1.5 times and Video Completion Rates by 30% for Brand Awareness Campaignso Decrease CPC by 50% and increase CTR% for Search Campaigns by 20%o Increase Conversion Rate by 25% for Lead Gen Campaigns Show less

Singapore

• Part of the Regional Marketing Team in Singapore which managed Regional Clients in the APAC region (Starwood Hotels, DBS)• Cross-border collaboration with other markets to plan and execute regional campaigns• Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues.Achievementso Increase ROAS by 300% for Regional Tactical Sale Campaigns and ROAS by 150% for Individual Market Tactical Campaign