Ashley Lowe, Cmp, Mba Email & Phone Number

Las Vegas, NV, US

Henderson, NV, US

• Have overall responsibility for building and managing the meeting and convention sales and marketing efforts to achieve the company's financial goals.
• Develop structure, sales plans, activity reports, and marketing strategies that increases brand awareness, customer retention and satisfaction.
• Set and consistently monitor measurable objectives for properties sales growth, holding sales people accountable for initiatives and growth.
• Provide accurate and reliable forecasting on an ongoing basis as to where the team will finish to goal.
• Create strong collaborative partnerships with property operations that work to accomplish their goals.

Las Vegas, NV, US

• Oversaw the convention and meeting sales for the nine Caesars Entertainment properties in Las Vegas which included the CAESARS FORUM, Caesars Palace, Rio, Harrah’s, Planet Hollywood, Paris, Bally’s, LINQ, Flamingo, and.
• Assisted in the vision, design, pre-sale, and opening of the CAESARS FORUM – a 550,000 sq. foot world-class meeting facility that debuted in March 2020.
• Managed the creation and implementation of a new business review process in which we created a tool that each sales manager could more accurately measure the profitability of their piece of business.
• Conducted quarterly profit and loss reviews with property Presidents and General Managers. As a team we consistently met or exceeded our annual production goal of $440M in booked revenue.
• Managed all high-profile accounts including CES, SEMA/AAPEX, AWS, SHOT, and the NFL Draft and Superbowl bid. Strategically worked cross-functionally with other departments internally and externally to successfully.

Las Vegas, Nevada, US

• Developed strong relationships and managed complex sales arrangements with a diverse set of customers that required a minimum of 800 rooms per night with function space and catering requirements
• Utilized revenue management tools to research room rates and space availability based on history and forecasting.
• Developed unique and detailed proposals and negotiated extensive contractual terms until a contract was signed.
• Led site inspections, presentations, offsite customer events, tradeshows, and sales trips to increase brand awareness and secure customers.o In 2014, secured a total of 166,562 room nights resulting in over $35 million.

Las Vegas, Nevada, US

• Identified and procured group business from the East Coast, International, and HelmsBriscoe markets that required 15-300 rooms per night with function space and catering requirements.o In 2007, secured 181 groups.

Las Vegas, NV, US

Las Vegas, Nevada, US

Pebble Beach, California, US

Master Of Business Administration - Mba, Business Administration And Management, General

Bachelor Of Science In Hotel Administration, Meetings & Convention Management