Providing hospitality consulting services to the lodging, vacation rental management, restaurant and casino industries.

Responsible for all non-gaming operations including hotel, food & beverage, retail

One of the Founders and the Managing Partner for a hospitality management company on the Pacific Coast area of Northern Sonoma County. Among the assets we own / manage are the historic Gualala Hotel, Restaurant and Saloon; the General Store at Stewarts Point and a vacation rental company to be re-branded as Sea Ranch Experience. CHP also provides hospitality consulting services to the Hotel, Restaurant and Casino industries.

Responsible for the management of this historic boutique lodge on the Pacific coast in Northern Sonoma County, CA. Effectively increased annual occupancy and rate by double digits, initiated a vacation home rental program to supplement our accommodations inventory, increased business as a wedding venue by nearly three times, while successfully re-positioning the restaurant within the local market with new menus and an award winning wine list featuring local CA wines.

Brought in initially as a Consultant, responsible for the management of all non-gaming Hospitality operations including 150 guest rooms, 3 F&B outlets, Sales & Catering for 10,000 sq ft of unique meeting space and a 20,000 sq ft outdoor Entertainment Venue at a Casino Hotel facility in the greater Des Moines, IA area. Retooled the hotel's market segmentation and source tracking for maximizing occupancy, rate and room availability. Initiated AAA and OTA agreements for optimal property exposure. Developed custom marketing analysis for the hotel and casino sides to determine new Marketing initiatives, educate staff and track program success. Developed new public and player events to build renewed interest in the gaming operation.

Brought in initially as a consultant, responsible for the management of all non-gaming Hospitality operations including 300 guest rooms, 6 F&B outlets, Sales & Catering for 20,000 sq ft of unique meeting space and a 25,000 sq ft Entertainment Venue at a Casino Hotel facility in downtown Baton Rouge, LA. Directed the Hotel Sales effort to increase our YOY occupancy from 51.9% to 82.7% through May 2012, while increasing ADR from $61.80 to $93.18. Reconfigured the hotel room mix to add eight 1BR suites. Improved the Player's Club VIP F&B experience with special F&B offerings and wine tastings. Improved our Unifocus Guest Satisfaction scores from 75 to 89 in six months. Repurposed the floorplans and menus in the Atrium Cafe, Bar 102, VIP Lounge, Butler’s Pantry and Shucks on the Levee to appeal to the local market. Member of the property’s Executive Marketing committee with the GM, DOM, DOF and as a group, planned and executed all media buys, entertainment and player development events & programs for the Casino.

Challenge: Stabilize a 250- room recently acquired property - hotel RevPAR index was below fair share, restaurant was mediocre and inconsistent, employee satisfaction low, 25-yr old facility needed physical improvements to meet brand standards, little community involvement from the largest hotel in the area and the sales effort needed the General Manager’s support. Solution: - Lead our Sales effort to realize an increased RevPAR index from 94.5 to 115.5 in the first 18 months of assuming the GM position - Guided the hotel’s restaurant and lounge (Nectar Restaurant and Lounge) to receive the 2009 and 2010 Wine Spectator Award, as well as the 2009 Sonoma County Harvest Festival Award for Best Wine List- Directed hotel to receive the Society of Government Meeting Professionals (SGMP) 2008 Silver Spoon Award, as well as the MPI Northern California Chapter President’s Award for Excellence in 2009- Developed the weekly “U-Rock” recognition award for management/supervisory staff- Improved biannual Employee Opinion Survey scores from 70 in 2008 to 92 in 2010 - from ranking 34th out of 39 in the company to #1- Quality Assurance: maintained a Brand cleanliness score in excess of 96.35% since 2008, and drastically improved the Brand Standard score by nearly 15%, from 77.78% in January 2007 to 92.44% in January 2010- Served as Director, Sonoma County Lodging Association: co-chaired the annual fundraiser in support of Santa Rosa’s High School culinary arts; raised a record $42K in 2010 for the schools’ programs- Director, Santa Rosa CVB Advisory Board: helped lead efforts to obtain approval for city lodging BIA in 2010- Successfully hosted the Professional Convention Management Association (PCMA) board of directors meeting in 2009, MPINCC board of directors meeting in 2009, and CIC CMP board of directors meeting in 2010

Challenge: This 400-room, Four Diamond property is home to an Area Director, and needs daily operational oversight. A recent acquisition – it is undergoing a $24.5M renovation of the entire facility while converting its space to meet the specifications of an Executive Meeting Center as defined by IACC. Front office leadership is questionable and the service levels there have clearly affected Guest Satisfaction Scores placing us 62nd out of 83 Renaissance properties. Housekeeping is also undergoing leadership change as is F&B. Employee satisfaction average but needed improvement. Solution:- Spearheaded the hotel side of the $24M renovation, including meeting space that is certified IACC.- Evaluated all staff and management by their peers within the first 30 days and created 30-day action plan efforts for exceeding guest / staff satisfaction opinions.- Improved brand Guest Satisfaction Scores from 62nd of 83 hotels in 2005 to 12th of 83 by 2007.- Identified and hired many of the management team that is there to this day as well as those who have excelled and were promoted to greater responsibilities.- Served as Task Force GM at Hilton San Francisco Fisherman’s Wharf before accepting the GM role in Santa Rosa.

Delivered a host of online presence and digital communication services over 250 websites and spun off several successful web-based services for this IT company in Florida. Consulting clients included AH&LA’s Education Institute and the National Restaurant Association. Contract clients included Chambers of Commerce, Minor League Baseball teams, online-certification organizations and property-management companies. Managed day-to-day operations and spearheaded all Sales & Marketing efforts.