We specialize in strategic marketing, with a heavy focus on a digital approach aligned with product management and development. With over 20 years in product development and marketing, we focus on helping businesses enhance their market position and digital footprint through data-driven insights and customized solutions. Integrating innovative marketing strategies with agile product development processes enables our clients to meet evolving market demands and achieve sustainable growth. We are committed to driving measurable outcomes that align with our client's goals, ensuring long-term success in an increasingly competitive and digital world.

Lead strategic brand and product marketing team managing all aspects of marketing across 9 keystone brands valued at $3B focused on commercial, industrial and residential markets. Transformed multiple aspects of strategy marketing approach through annual planning, digital marketing optimization, brand forward management, enhanced customer engagement and financial alignment with overall corporate business goals• Collaborated with senior level management and product leadership to understand strategic business priorities• Cultivated and elevated brand identity through all marketing initiatives aligning with an omni channel strategy• Developed short and long-term strategic goals with brand / product marketers, focused by driving annual marketing plans with clearly defined objectives, goals, schedules and tactics to achieve brand and product objectives• Leveraged established marketing technology tools like Sprout Social, Canva to streamline and improve productivity• Analyzed customer VOC to revise and implement enhanced marketing strategies to driving brand growth• Strategically managed marketing campaign success via KPIs and leveraging market insight tools & processes• Collaborated with key stakeholders, implementing forecasting tool via PowerBI to meet corporate budgets• Represented lighting and controls brands through training seminars and industry activities (tradeshows, events)• Integration of sustainability topics and content into all brand and product campaigns• Developed and enhanced sales engagement product sample process along with other sales enablement initiatives• Implemented a market research process, including market segments, buying trends and competitor analysis

Directed all aspects of the business from strategic direction, product roadmap, P&L and personnel for a $20M architectural lighting company. Improved EBITA and accelerated NPI growth reshaping the brand's strategic focus and operational alignment with overall corporate direction/vision. Implemented a new management system to execute all aspects of the product lifecycle more effectively, from initial market research and product conceptualization to supply chain and technical support.- Strategically focus business from commercial grade to higher value architectural products & digital solutions. - Spearheaded all business financial & operations functions during COVID period both on-site and remote while focusing on transforming internal processes to meet customer requirements.- Generated over $5M in new NPI revenue products in just two years, with the best-selling product in company’s history, while increasing new product vitality from 9% to 31% in a same time period.- Centralized embedded controls technologies, generating over $1M in capture revenue since launch.- Engaged matrix and strategic partners to mitigate risk while improving safety within business.- Accelerated daily, weekly, and monthly improving operational decision-making processes through further analytics and review gates around multiple team(s) / departments.- Administered global supply chain issues, crisis pivoting, modifying supply paths to improve flow and overall product delivery - Collaborated cross-functionally with marketing on product commercialization via social media, marketing collateral and trade show material further enhancing brand equity.- Boosted employee engagement with multiple web-based training events, one-on-one coaching sessions, and remote work opportunities; improved and expanded corporate college reimbursement program

Developed client-based consultant business focused on all aspects of product-centric business activities (product management, supply chain, manufacturing processes, sales & marketing activities) guiding and assisting multiple companies in this focus area(s) of the lighting business.- Mapped product development processes for multiple stages, gates, and functional areas of client’s business.- Liaised cross-functionally with customer-facing department to improve customer interaction and key engagement actions. - Developed market analysis based on client’s request for current and new organic markets. - Attended customer visit(s) to engage and develop needs assessment for current and future business.

As a VP at LSI Industries, I provided strategic direction and tactical leadership to a diverse product team charged with the development of a $200M+ commercial lighting product portfolio comprised of 300+ product families. I oversaw all aspects of the product lifecycle, from market research and product conceptualization to supply chain management and technical support.Highlights of my successes include…♦ Spearheaded the transition from legacy technology to cutting-edge LED technologies; accelerated sales by $2M+ in three months and achieved a 92% conversion to LED in two years.♦ Enhanced decision-making processes by instituting Tableau monthly scorecards and product dashboards; enabled the strategic development of new pricing and growth plans.♦ Brought product delivery time from 2+ years to 9 months and improved cost basis by 20% by transforming production facilities with lean and kaizen events, as well as other processimprovements.♦ Improved product commercialization with new voice of the customer analytics, standardized electronic media, and engaging marketing collateral.♦ Boosted employee engagement with web-based training events, one-on-one coaching sessions, and remote work opportunities; improved and expanded the college internship program.

During my time at Eaton Lighting Division, I orchestrated multimillion-dollar marketing programs and product development activities in support of a $250M+ commercial, industrial, and retail lighting product portfolio. I directed all core product marketing activities, such as pricing, brand management, communications, and regulatory compliance.Highlights of my successes include…♦ Captured $50M+ in new annual revenue by creating innovative private-label programs for B2C and B2B marketing initiatives; deployed new technology platforms to achieve 3-4X year-over-year growth.♦ Saved $750K+ in a single year with strategic sourcing initiatives and promoted organic growth to support segment sales while attaining a margin improvement of 7%.♦ Inspired client loyalty by creating customer-centric packaging and tailored visual displays founded in in-depth marketing studies and voice of the customer programs.

Following my successful time in channel marketing, I transitioned into a senior leadership role in product management with the responsible for both 26 commercial and industrial product lines valued at $330M+. In this new role, I facilitated cross-functional conversations regarding product line development, value engineering, sales strategies, pricing, and other key areas, while allocating budgets and enforcing compliance with brand guidelines.Highlights of my successes include…♦ Headed multiple initiatives to spark growth and reduce costs, from the implementation of component rationalization to SWOT analyses and the development of multi-channel sales strategies.♦ Championed lean manufacturing principles and led weekly meetings with factory leadership in order to resolve production

On joining the Lithonia team, I directed marketing activities for 25 major accounts valued at $450M+. In this role, I co-managed a $1.6M+ marketing budget while leading intensive market analysis initiatives in order to identify and capitalize on growth opportunities. I also served as a liaison to major electrical distributors, such as Rexel, Wesco, Graybar, and CED.Highlights of my successes include…♦ Secured a $1.7M+ increase in revenue by coordinating the design and launch of powerful promotions, as well as a highly effective corporate customer segmentation program.♦ Cut promotional expenses by 40% by examining and streamlining all core marketing processes.

Early in my career, I directed marketing communications and commercialization activities for product lines offered by Morgan Advanced Ceramics. I maintained P&L accountability and advised our corporate team regarding product development opportunities, such as private-label branding and strategic partnerships with companies such as GE, Ford, and Boeing.