Chenxian (Lowex) Low Email & Phone Number

Singapore

Singapore

• Responsible for driving alignment towards topline targets through collaborative forecasting, planning, and securing buy-in from regional and local stakeholders, resulting in realistic and achievable goals across yearly, quarterly, and daily levels, which were effectively tracked through quarterly and monthly reporting to manage KPIs for Lazada Singapore• Ensured the accuracy of monthly/quarterly results by performing ad-hoc analysis to quantify potential risks and opportunities, contributing to 95% and above monthly achievements for key metrics• Leveraged real-time analysis of key metrics to deliver actionable insights to teams, guiding campaign optimisation and swift adjustments which ensured consistent year-over-year growth for both BAU and campaign initiatives• Collaborated with the Regional Online Marketing team to translate campaign goals into achievable channel targets (RTA, PPC, affiliate marketing) through discussions on budget allocation, historical performance data, and setting realistic expectations to ensure optimal resource allocation, budget utilisation, and ROI• Developed and maintained company-wide data dashboards, providing actionable data insights to empower cross-departmental teams, thereby fostering enhanced communication and collaboration and facilitating data-driven decisions crucial for achieving both organic and campaign growth aligned with strategic objectives• Led and managed cross-functional initiatives, the operationalisation of revamped RedMart Marketing Solutions (MS) processes and workflows which streamlined platform and RedMart MS, driving revenue growth. Additionally, managed the operational relaunch of LazLive, a livestreaming initiative to drive increased Daily Active Users and generated revenue

Singapore

• Provided data insights and modeling to formulate campaign plans, establish KPIs, and set achievable targets, ultimately ensuring quality deals and optimal campaign performance. This included providing recommendations on key campaign metrics, such as price rules and discount criteria for sellers• Managed teasing/intraday campaign updates by extracting and analysing data, focusing on key metrics to provide recommendations to category teams, steering actions across three departments to drive campaign results• Deep-dived into various system products and automation to optimise deal hunting process ensuring good campaign coverage and seller experience on the platform

Singapore

• Managed campaign operations from initiation to execution, including managing price subsidies for product competitiveness and conducting deal reviews for quality assortment. Collaborated seamlessly with the regional team to integrate these processes within the system• Automated deal hunting report update process with the use of Macros, resulting in faster and more accurate report generating• Created a standardised framework for campaign setup, streamlining the process of campaign creation and enabling multiple campaigns to be run at the same time• Developed and managed dashboards, or key product performance metrics (e.g., Fast Shipping SKUs, Discount spread analysis). providing clear and actionable insights, empowering improved decision-making, problem-solving, and ultimately, a more efficient approach to assortment management• Involved in teasing/intraday A2C analysis, involving data extraction, analysis, and providing insights with recommendations to category teams• Identified inefficiencies and revamped existing Deal Hunting Ops training documentations which shortened the learning curve when conducting training for new hires

Singapore

• Implemented Excel macros to automate the weekly update of business performance reports, resulting in significant efficiency improvements• Utilised SQL queries to optimise the Monthly P&L forecasting process• Compiled analytical reports and provided insights for the commercial and marketing team, while also flagging inconsistencies for review by the business risk team Collaborated with senior management and created various trackers for back margin analysis and ad revenue analysis• Cooperated with the Malaysia HR team to develop macro-enabled HR trackers, poised to serve as pivotal tools utilised by multiple regions for streamlined operations and enhanced efficiency• Employed SQL, Tableau, and in-house dashboard/visualisation toolsets for various data intelligence and analysis

Diploma, Business Process & Systems Engineering

Activities and Societies: Appointed as • Temasek Polytechnic Sports Club (TPSC) AY 13/14 Assistant Honorary Treasurer • Temasek.

Bachelor Of Science - Bs, International Business