Ash Low Email & Phone Number

Singapore

Singapore

• Assist in articulating SBF’s vision, mission, value proposition and organisationalobjectives to garner appropriate perception and image of the Federation,befitting its stature as apex business chamber• Assist in key message development and corporate story telling by tapping on thefull range of communications channels – mainstream media, social media,website, EDMs etc.• Cultivate and enhance media relations by providing timely responses to mediaqueries… Show more • Assist in articulating SBF’s vision, mission, value proposition and organisationalobjectives to garner appropriate perception and image of the Federation,befitting its stature as apex business chamber• Assist in key message development and corporate story telling by tapping on thefull range of communications channels – mainstream media, social media,website, EDMs etc.• Cultivate and enhance media relations by providing timely responses to mediaqueries, drafting press releases, media invites and speeches, organising mediabriefings, facilitating media interviews etc.• Develop corporate materials, including SBF’s annual reports, corporatebrochures, corporate videos, corporate gifts etc.• Management of the Federation’s digital assets including the corporate websiteand SBF’s online magazine BiZQ• Work closely with business units on content creation and production of EDMs todrive participation in the Federation’s activities• Manage the social media calendar and curate engaging and relatable contentthat speaks directly to target audience• Assist in daily media monitoring Show less

Singapore

- Planning, implementing, analysing, and optimising all online performance marketing activities around Paid / Natural Search, Website optimisation and framework, Social Media, Email and Affiliate Marketing- Managing and championing all day-to-day marketing activities across multiple search engines - Including researching, growing and optimising keyword portfolios and bid management strategies and refining campaigns through ad copy tests, landing pages, negative keywords, etc.-… Show more - Planning, implementing, analysing, and optimising all online performance marketing activities around Paid / Natural Search, Website optimisation and framework, Social Media, Email and Affiliate Marketing- Managing and championing all day-to-day marketing activities across multiple search engines - Including researching, growing and optimising keyword portfolios and bid management strategies and refining campaigns through ad copy tests, landing pages, negative keywords, etc.- Tracking and evaluating KPIs of all marketing channels (email, SEM, SEO, display, retargeting- Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies- Championing all aspects of Fundraising, including sourcing new partnerships, and managing existing ones- Writing and optimising all copies and landing pages for paid search engine marketing campaigns- Performing ongoing paid keyword discovery, expansion and optimisation- Managing website design and working with all stakeholders to update and maintain the site driving proper SEO results- Developing of collaterals, newsletter, annual reports, social media updates, RMHC programmes and stories- Reaching out to corporate partners to support RMHC programmes Show less

Singapore

• Championing the creation of all copy and Marketing collateral for all of Market Singapore's exclusive products. • Also in charge of the creation and writing of all business-related articles • Worked closely with the editorial team at PRIME Magazine Singapore - working to publish and promote select new, game-changing products.• Working with the Product Team for all new launches includes everything from creating the Communications Plan to Post Campaign Product Report and Analysis… Show more • Championing the creation of all copy and Marketing collateral for all of Market Singapore's exclusive products. • Also in charge of the creation and writing of all business-related articles • Worked closely with the editorial team at PRIME Magazine Singapore - working to publish and promote select new, game-changing products.• Working with the Product Team for all new launches includes everything from creating the Communications Plan to Post Campaign Product Report and Analysis and everything in between • Managing the Market Singapore Facebook Page and the Marketing Calendar • Coordinating with Market Singapore's 700+ Partner Stores every month and help promote these partners at SG.SHOP.COM's Hot Deals segment. • Troubleshooting backend of the website, creation of landing pages, and solving any errors. • Assisting in all marketing efforts to help promote and sell tickets to several large scale conferences and product symposiums organised annually. • Liaising and managing all event-related vendors including the event management team, backstage crew, and sourcing Suitable venues for large scale event. Show less

Singapore

Responsible for the marketing needs of two conferences / exhibitionso The International Green Building Conference (IGBC) 2018o The Asia TV Forum and Market (ATF) 2018• Supported and executed the integrated marketing plan for the abovetwo conferences with consists of the following:o Branding and Collateral Developmento Partnership development with key media partners and tradeassociations for cross-promotions across publications andwebsiteso Content development… Show more Responsible for the marketing needs of two conferences / exhibitionso The International Green Building Conference (IGBC) 2018o The Asia TV Forum and Market (ATF) 2018• Supported and executed the integrated marketing plan for the abovetwo conferences with consists of the following:o Branding and Collateral Developmento Partnership development with key media partners and tradeassociations for cross-promotions across publications andwebsiteso Content development and copy editing for usage across allchannels and platformso Website and design layouto Managing and coordinating with external vendors and supportingagencies on all deliverableso Database development and managemento Social Media account managemento Internal systems setup and management (Eloqua, SFDC,Registration System)o Managing a team of Telemarketerso Conducting and compiling of customer researcho Managing and monitoring of budgets Show less

Singapore

Responsibilities include coordinating and driving all aspects of media relations. This includes all Public Relations, Branding, Communications and Marketing related activities such as:- The crafting of press releases for the APAC region member hotels and during each introduction of new marketing initiatives to increase brand awareness and reach and drive measurable incremental revenue.- Planning and organising media familiarisations and to ensure maximum exposure whilst… Show more Responsibilities include coordinating and driving all aspects of media relations. This includes all Public Relations, Branding, Communications and Marketing related activities such as:- The crafting of press releases for the APAC region member hotels and during each introduction of new marketing initiatives to increase brand awareness and reach and drive measurable incremental revenue.- Planning and organising media familiarisations and to ensure maximum exposure whilst minimizing unnecessary costs and wastage. - To plan, conceptualize and execute all marketing initiatives, partnership and promotional programs and advertising campaigns for the region and increase the level of brand compliance including the provision of opportunities for joint promotions among member properties.- Creation of E-collaterals like newsletters, invitations and flyers for various Sales offices around the globe and the collaterals eventually gets distributed to Worldhotels' target audiences.- Liaising with all Worldhotels' stakeholders such as member hotels, regional travel agencies and a multitude of international media agencies to build rapport.- Analyzing monthly news clippings picked up by the various international media and finding out the exact reasons behind a rise or drop in certain statistics.- In charge of writing content marketing articles based on trends found around the APAC region. Show less

Bachelor Of Communications, Public Relations And Journalism

Diploma In Business Informatics