Rui Yin Low Email & Phone Number

Singapore

Singapore, Singapore

• My primary responsibility is to develop performance reports, dashboards and data visualisations of social media channels, EDM and website performance--including segmentation analysis, environment analyses and business.
• Manage and strategise paid campaigns on ad platforms such as TikTok, Instagram, LinkedIn, Facebook, Google, YouTube, etc.
• Collect customer, marketing, and web behavioural data; and analyse key metrics to identify opportunities to improve campaign performance.
• Communicate and present actionable insights to colleagues, senior managers, and partners

Singapore

• Selected Achievements
• Spearheaded SGTech's 40th Anniversary Gala Dinner Social Media campaign, resulting in over 200 organic LinkedIn posts from C-suite management, tech industry leaders and key partners
• Increased SGTech's LinkedIn followers from 3,000 to 20,000 within two yearsJob Scope:
• Develop an integrated marketing strategy to publicise SGTech's advocacy positions and initiatives, with channels such as digital ads, email marketing, OOH, SGTech's website and social media platforms
• Use analytical tools to drive traffic for SGTech's websites and increase the take-up rate of its flagship activities, programmes, and events
• Align messaging with internal and external stakeholders to curate a content roadmap that supports SGTech’s position on issues, or features SGTech and its members positively

Singapore

Singapore

• Act as the brand custodian for Experis (IT, Healthcare, and Engineering recruitment agency) and Right Management (leadership development, employee engagement and outplacement agency)
• Use both traditional and online media platforms to develop, execute and deliver localised integrated marketing communications strategies to increase the target audience base
• Enhance SEO and SEM engagement to promote and increase the visibility of the brands
• Develop and execute public awareness campaigns for both agencies' services and white papers
• Manage external design agencies and vendors

Singapore

• Strategise employer branding campaigns for different target audience by using data-driven insights (e.g. Universum Survey) and communicate to management.
• Organise and manage campus engagement recruitment events including career fairs, recruitment talks, internship programmes
• Build strong relationships with campus graduate career offices at NUS, NTU, SUTD and SMU to drive collaborations in line with recruitment strategies and organisation needs.
• Manage the end to end recruitment cycle for Internship by working closely with internal and external stakeholders
• Leverage social media platforms and employer website to build stronger brand awareness