A Commercial Leader with 20 years' experience in customer acquisition and brand, retention strategies, driving sales revenue across scale-up and international B2B & B2C organisations. Specialised in defining brands, diversifying channels and innovating products through customer insights, establishing partnerships and managing digital marketing content for conversion, growth and engagement.Part of the executive leadership team, collaborated with sales, product, technology and operations teams to drive customer centric innovation and culture ensuring commercial outcomes are delivered. Passionate about creating a transparent and approachable environment, teams are enabled through coaching and mentoring for high performance. Specific experience:- Defining brands, backed by customer insights, segmentation, customer value proposition (CVP)- Developing relevant advertising, comms with proven results (Paid, Owned and PR earned), - Diversifying acquisition and awareness channels including digital (SEM, SEO, Social), - E-commerce ticket sales direct to consumer (DTC) to achieve revenue vs investment targets- Innovating products (NPD pipelines - from ideation to launch)- Lead nurturing campaigns (CRM to Email) improving conversion through sales funnels- Events and sponsorship activation (micro sales seminars to major sports/music activation)- Retail, Grocery, Shopper marketing for point of sale conversion- Stakeholder management - agencies, partners, internal, Boards, Government - Teams - recruit, exit, coach and mentor for sustained success- P&L and Budget managementA well rounded Chief Commercial Officer, Marketing Director, CMO, Chief Marketing Officer, Head of Marketing with commercial experience across; FMCG, Sport, e-commerce online marketplace from start up and scale up to multi nationals.